Big in Japan

“I was inspired by Japan’s traditional and modern architecture, culture and fashion; their many layers, details and interactive nature. I translated these elements into an interactive, layered and colorful childrenswear collection with self-made and designed textiles combined with traditional Japanese fabrics.”

Customer profile

Aged between 8 and 12 years old, these active, young individuals love to stand out.

They love puzzles, especial-ly if said puzzles feature animals or superheroes. They also enjoy sports in their spare time.