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With GMC Software Technology

Bill Parker, Chief Marketing officer

Mastering Transpromo

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The Benefits of Transpromo

Growth – Cross sell and up sell

Loyalty – Relevant conversations

Efficiency – Do more with what you have

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Ideal Vs Reality

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Why that can’t always happen

• Existing applications are important

• Cost intensive to replace

• Key data may be unreachable

• Increases implementation time

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Making It Easy

• Data extraction

• Enhance the design (White space)

• New data input from CRM or any other source

• Marketing define messages and rules

• Add color and variable graphics

• Multi-Channel Presentment

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Bradesco Case

• 12th Largest Bank in the World• Multiple LOB’s, Banking, Credit Cards, Insurance, etc.

• Business Goal• Boost client acquisition• Grow in new markets • Differentiate the bank in the marketplace

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Result

May 20, 2010

Total time4 weeks approval to delivery2 months ahead of schedule

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Thank You.Do You Have any Questions?