MAIN IMAGEThis billboard is majority image which immediately catch any passer buys eyes and draws them to the advertisement. The white background is simple but bright and allows the emphasis to be on the model and the brand name which is printed over it. The image has also used the mirror effect which shows the image twice back to back that adds double the emphasis. The model is seen under bright lighting so the red clothing is brightened every more and the models pink hair is also emphasised. There is no mise-en-scene either (no props) that allows further the emphasis to be in the right place.

BRAND NAMEThe brand name has the most emphasis placed on it because it is the main feature of the billboard, the big writing is spaced out which means that it takes up the full length of the board and the font is very out standing and modern which makes it appealing to the companies target audience of teenagers. Black and white are binary opposites which means that they are total opposites, this helps them to contrast and stand out and emphasis each other.

WEBSITE ADRESS

This provides the viewers with the access to more information on the brand. However, in my opinion, the web address is hard to read because it is placed on top of the model. This will make it difficult for cars speeding past to see.

MAIN IMAGEThe image is the main emphasis of this billboard and the controversial image is certain to grab readers attention and make them want to know more about the brand or even who the brand is. There is currently a big attention surrounding ‘asses’ and ‘twerking’ which adds extra relevance to this advertisement. The image very clearly shows the brand of levis as they have there very own specific stitching on the back pockets, however this would only be known by anyone who already knows of or buys the brand. The images also represent femininity and appeals to both males and females.

SLOGANThe slogan is good because it links with the image as it says ‘asses’ and the image shows three bottoms clearly wearing the Levi brand. It also represents the feminist element further as it supports women of all shapes and sizes and makes people read it and question there current views on women's figures etc. the font choice is also outstanding because it is made to look like the slogan has been written on top of the image with a white marker pen, this then adds a sense of originality to the billboard and a personal identity. The curve in the writing is like that of the curve of a bum which again shows suitability and how it fits in well with the whole theme.

BRAND LOGOThe logo is on the bottom left of the billboard and although it is hard to see it adds brand reliability and links the advertisement with a company.

SLOGAN This is one of my favourite billboards because it is so simple it stands out while still sending a strong message and catching the readers attention. The message is so strong that it doesn’t need an image to support it or to give it any kind of meaning, it implies that people may fall in love with the clothing, the brand, the site or even just fall in love in general. The font is very simplistic which fits in with the simple idea and the black on white colour scheme is again, binary opposites which has also been seen through a lot of other billboards, magazines and websites of the fashion genre.

BRAND LOGO The logo represents the brand of wild fox, it stands out because of the black on white colour scheme and because the font is that simple it matches the slogan as well. The logo stands out because once you have read the slogan you instantly look down to see who the brand is and what is being advertised. By putting a small logo next to it it gives the reader something more to look at and lets them associate a logo they may have seen else where such as on an advertisement, in a magazine or on other billboards.

WEBSITE ADRESS

The web address is positioned under neath the logo and brand name which gives the audience a chance to get more information or follow the campaign. The website also gives a further strength to the brand and is a convention of billboards.