bima awards 2012 nominee showcase
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Finalists for the BIMA Awards 2012, celebrating the best of British digitalTRANSCRIPT
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On behalf of everyone at BIMA I would like to congratulate the nominees of this, the 28th annual BIMA Awards and to thank everyone who entered.
In a social, mobile and connected world, where trust is a leading currency, the kudos for tonight's winners lies in part with the knowledge that BIMA has been rewarding and celebrating the best digital and interactive work since 1985. Equally, and unlike many other award programmes, the BIMAs are run by the industry for the industry, which ensures an unparalleled level of objectivity.
However the pedigree and reputation of any Awards is a two-way street and it is to the increasing glory of the BIMAs that outstanding projects are entered and honoured year-on-year.
Nothing could happen without the backing of the wider industry and I pay thanks on behalf of the BIMA Executive to our headline sponsors Exhilo, who live and breathe the values by which the BIMAs are judged - creativity, effectiveness, execution and interactivity.
We also gratefully acknowledge the support of Digital Gurus, Six Degrees Group, Transversal, our remaining sponsors, media partners .net, C21 Media, Chinwag, Communicate, Contagious, Digital Doughnut, Figaro, Mixing Digital, The Drum and The Guardian Media Network for helping make the BIMA Awards the highlight of the British digital calendar.
Thank you also to all of you who have joined us tonight at our most interactive party ever at Bankside Vaults - it will truly be a night to remember and would have been impossible without the support of our sponsors and partners.
Justin CookeChair of BIMA
“...BIMA has been rewarding and celebrating the best digital and interactive work since 1985.”
Welcome to the BIMA Awards 2012 Nominee Showcase
I was privileged (but a little scared) to take up the reigns of the BIMA Awards in 2009 and the last four years have been a process of re-vamp and reform. This wouldn't have been successful without the support of some extraordinary people to whom I owe a debt of gratitude.
Firstly, I would like to thank the 50 industry stars listed below who gave up significant amounts of their time to judge the 2012 awards. I'm continually blown away by the calibre of people that we attract to judge the BIMAs and the integrity with which they approach the task.
Next I need to thank everyone within BIMA who has supported the awards, in particular Bridget Beale who has an astounding ability to make order out of chaos, Justin Cooke for being a spectacular Chair of BIMA but most of all, the amazing Janice Cable who - quite simply - saved my arse when I took over in 2009.
This year will be my last as chair of the awards and it just remains for me to say that it's been a pleasure to be involved and an honour to work with the people I've met along the way. 2012 has been amazing, hold on to your hats for 2013!
Chris KemptChair of the BIMA Awards
“...I’m continually blown away by the calibre ofpeople that we attract to judge the BIMAs ...”
Adam Levene
Andrea Carr
Anil Pillai
Anna Yorke
Ben Clapp
Bindi Karia
Dan Bowers
David Gamble
Emily Hare
Emily Turner
Referees: Chris Kempt and Michael Nutley
Gav Thompson
Gordon Young
Hamish Nicklin
Iain Valentine
Ian Finch
Jen Topping
Jim Coleman
John Beasley
John Skinner
Jon Davie
Jude Brooks
Justin Pearse
Kerry Gaffney
Kristen Anderson
Leon Tong
Lins Karnes
Mark Johnson
Molly Pierce
Natalie Gross
Neil Atkinson
Neil Collman
Nick Jones
Nick Leonard
Nicky Applegarth
Pascal Auberson
Paul Stephen
Peter Gough
Polly Wann
Richard Earley
Richard Smith
Robin Souter
Rodrigo Sobral
Rufus Spiller
Seb Royce
Seb Weller
Silke Schild
Simon Stebbing
Tamara Gillan
Tristan Pride
Roger Donald
BIMA 2012 / JUDGES
A word from the Chair of the Awards
/ DISCIPLINES
BIMA 2012
A major brand campaign to promote Microsoft's IE9 browser, the Random Adventures of Brandon Generator is an HTML5-powered animated feature where users help shape the story.Each episode provides an opportunity to demonstrate the power of the browser and how HTML5 effects can be used, overlaying these on film and including SVG animations, embedded native video and audio, use of canvas, particle effects and interactive games.
Reactions to the campaign have been overwhelmingly (99%) positive. Brandon Generator made it into Stuff's 2012 Top 10 Cool List, has been featured in leading press and blogs, and has received positive tweets from Simon Pegg, Steven Spielberg and Jonathan Ross, amongst others. Which all makes for a very happy client.
/ BRANDON GENERATOR
Produced by: Microsoft, LBi, 3 Monkeys CommunicationsProduced for: Microsoft Internet Explorer
'The World's first video you can taste' was a YouTube Masthead that used compelling graphical diagrams and ridiculous scientific terminology to convince viewers they were tasting totally chocolatey Rice Krispies Squares. But they weren't. It was all lies. A second ad for the campaign - 'The World's first sound you can taste' -lived on Spotify and used 3D binaural sound to increase the placebo effect. Both executions were created for advertising, but they also became webfilms and together have clocked up nearly 150,000 views.
Separate Facebook advertising was created for the campaign and all of the work was hosted on a Facebook hubsite. The campaign was so successful that Kellogg's commissioned a 3D version which aired in cinemas nationwide before some of the summer's biggest blockbusters.
/ IT’S ALL LIES, THEY’RE NOT EVEN SQUARE
Produced by: glue IsobarProduced for: Kellogg’s
BIMA 2012 / DISCIPLINES
Sponsored by
Paid-for display advertising campaigns and creative executions that encourage users to engage and interact with a brand.
/ ADVERTISING
Launching Nike+ FuelBand in the UK had two major challenges: the product wasn't available to buy yet; and retail environments can be passive and sedentary - the opposite of the desired message.
The solution was to turn the retail experience into a sport, with a Microsoft Kinect hack. Consumers could immerse themselves in an installation that creates a 3D particle mirror of their body.
The more you move, the more your body turns from red to green. All your activity is recordable, so every move counts. And you can send and share your videos the second you finish recording through a custom iPad web app.
The installation was the centrepiece of London's new NikeFuel Station at Boxpark, the first of its kind in the world.
/ NIKEFUEL STATION
Produced by: AKQAProduced for: Nike UK
Produced by: ProferoProduced for: Marks & Spencer
/ LOVE STUCK?
Marks & Spencer (with Profero) launched its first augmented reality-enabled advertisement at Waterloo station targeting last-minute Valentine's Day shoppers.
The ad was designed to capture the attention of shoppers on the go with an interactive, virtual Valentine's Day experience. Customers simply placed an enabled phone or tablet device over the poster image to trigger an AR experience that brought the model in the ad to life.
The model provided gifting inspiration from M&S'flower and lingerie ranges, before directing customers to purchase direct from their mobiles. Customers were able to experience AR by using the free "Aurasma Lite" app on their iPhones, iPads or Android phones.
BIMA 2012 / DISCIPLINES / ADVERTISING
How do you give young footballers the unlimited access to pro clubs they crave? We built our own from scratch. And invited everyone inside.
Introducing Nike Academy - the social media football club. We recruited unsigned players through social media, gave them an elite training programme, and pitched our club against some of the world's biggest teams.
Next, we invited our audience in, allowing them to follow the academy player's journey and give them access to professional tactics, training and coaching.Previously unattainable insights into how a club is run. Inspiring young footballers to play more. And play better.
/ NIKE ACADEMY
Produced by: AKQAProduced for: Nike UK
/ GET WELL SOUP
Get Well Soup engaged users around the insight that people believe that eating soup when you're not feeling well can make you feel better.
Using this insight the campaign tapped into the emo-tional territory of gift-giving by creating a link between soup and sending people a get well gift.
A Facebook application was created where fans could personalise a can of Heinz Soup with their friend's name which was then sent directly to their friend who was feeling under the weather, for just £1.99.
This resulted in some brilliant tender Heinz moments shared on the Heinz Soup Facebook page where people shared stories of how the personalised cans and the thought behind the gift had had a really positive memorable impact on their day.
Produced by: We Are Social Produced for: Heinz
BIMA 2012 / DISCIPLINES
Sponsored by
Projects that use digital platforms to build communities of interest around a product, brand or service.
/ COMMUNITY BUILDING
/ SAVE THE 1DAY
One Direction (1D) is a boy band from The X Factor. The brief was to make them the biggest in the world. And sell a lot of their debut album 'Up All Night'.
To keep the 1D community excited pre-launch, ais London created a 24/7 interactive escapade, on and offline for the fans to engage with. A fictional character called 1DCyberPunk steals the band's laptop with the new songs. To win it back, fans faced 50 challenges in 50 days.
Sixteen worldwide Twitter trends. Over 4.5 million You-Tube views. And 500,000 albums sold in the first week alone.
Produced by: ais LondonProduced for: Sony Music/SyCo
/ POTTERMORE
Pottermore is a unique online reading experience from J.K. Rowling, built around the Harry Potter books. TH_NK engaged existing fan communities from the outset of the project to help develop the experience, and then strengthened those relationships through a worldwide tease campaign that was built around a global network of Harry Potter fan sites.
Social channels were used to recruit a million beta users and then strengthen engagement and connectedness through activations that encouraged content creation and self-expression.
Produced by: TH_NKProduced for: Pottermore and J.K. Rowling
BIMA 2012 / DISCIPLINES / COMMUNITY BUILDING
To help women discover their fashion confidence, Indicia brought Very's brand proposition "Style made simple" to life.
Experian Fashion segments and Indicia's Interact E data were used to segment the prospect pool into three distinct wardrobe attitudes. Prospects were invited via email and a DM pack to take a revealing online 'style per-sonality' quiz, then redistributed into the communica-tion stream that best matched their wardrobe attitude. Using stylish photography and upbeat copy, potential customers were emailed outfit suggestions that would tempt, inspire and instil them with the confidence to try the latest trends.
With 12,667 new customers and an estimated LTV of £9.5 million, 'Love your Wardrobe' successfully demonstrated the value of launching a highly targeted story across integrated media to activate a brand.
/ LOVE YOUR WARDROBE
Produced by: IndiciaProduced for: Shop Direct - Very.co.uk
/ BRITISH GAS Q4 CAMPAIGN: UNIQUE USE OF WEATHER + LOCATION DATA
iProspect created a true UK media first, working with British Gas in partnership with Waste and The Weather Channel, featuring a unique and targeted display cam-paign that showed users the weather in their location, updated in real time - a unique creative idea in the display space.
Already gaining significant coverage across the media landscape through publications such as NMA and The Drum this initiative not only pioneered a new approach to display but also delivered significant results of a CTR twice the campaign average and a conversion rate 23 per cent higher than usual British Gas activity.
Produced by: iProspectProduced for: British Gas
BIMA 2012 / DISCIPLINES
Sponsored by
Outstanding examples of creativity, strategy and execution in direct marketing and targeted.
/ DIRECT MARKETING & TARGETED
/ SNAP A NAPPER
IKEA are known for affordable, stylish home furnishings. But are not considered first choice for mattresses and beds. This needed to change.
By raising awareness that IKEA can find a mattress to suit your needs, LIDA aimed to position IKEA as sleep experts.
You can tell if someone's had a bad night's sleep. They're snoozing, doing an impression of a nodding dog during the day.
So this embarrassing scenario was highlighted with a competition called Snap a Napper. By taking a snap of someone catching a few Zzzs, entrants competed to win everything they need to get a great night's sleep.
Produced by: LIDAProduced for: IKEA
/ MINI ROYALTY
MINI wanted a way to celebrate the Queen's Diamond Jubilee. But as MINI are anything but conventional, LIDA decided to flip the idea and instead celebrate the people that MINI really consider royalty - their owners and fans. LIDA created a facebook app that was a scrollable, never-ending royal balcony, which MINI fans could put themselves on to join the MINI Royalty. All they had to do was use the app to film themselves doing their best royal wave. Then they could take their rightful place, get a taste of fame, and have a chance of winning some royalty-themed prizes.
Produced by: LIDAProduced for: MINI
BIMA 2012 / DISCIPLINES / DIRECT MARKETING & TARGETED
For client HarperCollins, the OTHER media set out to create the world's most compelling, authoritative, feature-rich and usable free online dictionary. The aim was to make the site the go-to destination to reference words and languages.
Online dictionaries are nothing new, but none had delivered a completely satisfying, comprehensive and content-rich user experience until now.
The result is a groundbreaking web application that has set a new standard for usability and design in the online specialised reference arena.
/ THE COLLINS DICTIONARY
Produced by: the OTHER mediaProduced for: HarperCollins
/ BBC BITESIZE MAX & MOLLY GAMES
A series of 19 games produced for BBC Bitesize KS1 & Scottish 1st Level, featuring the lovable duo of Max and Molly. The games see Max and Molly dropped into exciting environments such as spooky mansions, deep sea scuba-diving, animal hospitals and sports reporting. Each game focuses on a different area of the curriculum, with each difficultly level being tailored to suit specific sub-sections of learning.
The project included everything from initial concept de-velopment & illustration alongside educational experts, all the way through to Flash development and focus group testing.
Produced by: Splinter DesignProduced for: BBC
BIMA 2012 / DISCIPLINES
Sponsored by
Projects that inform or support target groups that may be difficult to reach using traditional methods, with special attention given to creating lasting engagement.
/ EDUCATION & OUTREACH
/ WONDERS OF THE UNIVERSE
The Wonders of the Universe iPad app brings together Professor Brian Cox's Wonders books with highlights from his award-winning BBC TV series in a revolutionary digital experience.
Developed for HarperCollins, it features more than two and a half hours of video from the series, along with hundreds of beautiful photos, infographics and a story told in Cox's much-admired, accessible style.
Wonders incorporates two innovative technologies developed in-house by the OTHER media - an advanced 3D rendering engine developed specifically for iOS 5 and used to create a truly amazing interface and a brand new publishing platform providing a new reading expe-rience for tablet and mobile: Glide Publisher.
Produced by: the OTHER mediaProduced for: HarperCollins
/ WONDERMIND
Wondermind is a fun, engaging and illuminating experience which fuses art, literature and science for a young and inquisitive audience.
Quests include searching for the Cheshire Cat in an increasingly complex maze using reflected light; catching the White Rabbit whilst trying to keep untrodden paths from growing over; and making sure the Mad Hatter serves the right type of tea to his eccentric guests. The games use familiar and engaging mechanics to convey basic neuroscience concepts to a non-scientific audience.
Wondermind also includes a series of interactive videos created by award winning director Martin Percy that allow players to have conversations with scientists currently working in the field. An associated blog provides a wealth of additional information and artworks for children to discover.
Produced by: Preloaded & Martin PercyProduced for: Tate
BIMA 2012 / DISCIPLINES / EDUCATION & OUTREACH
/ #FIRSTANDFOREVER
Research highlighted that for many the Dr. Martens brand was a poignant reminder of a particular point in time. British fashion icon & brand advocate Agyness Deyn was cast as the face of the campaign, narrating her own 'first time' memories against the unmistakably British backdrop of Margate.
A digital engagement platform allowed users to upload, plot and share their own 'firsts' using Google Maps. This was supported with a fully interactive social media campaign (Facebook, Twitter & YouTube), full-page ads in aspirational press and offline media, including experiential and ambient.
The campaign exceeded all expectations with a reach of over 10m, almost double the anticipated uplift in sales, and huge increases in brand engagement through social media. #FIRSTANDFOREVER. A campaign that made it personal.
Produced by: ODDProduced for: Dr. Martens
How do you give young footballers the unlimited access to pro clubs they crave? We built our own from scratch. And invited everyone inside.
Introducing Nike Academy - the social media football club. We recruited unsigned players through social media, gave them an elite training programme, and pitched our club against some of the world's biggest teams.
Next, we invited our audience in, allowing them to follow the academy player's journey and give them access to professional tactics, training and coaching.Previously unattainable insights into how a club is run. Inspiring young footballers to play more. And play better.
/ NIKE ACADEMY
Produced by: AKQAProduced for: Nike UK
BIMA 2012 / DISCIPLINES
Sponsored by
Projects that seek to engage audiences and use relevant content to build long-term loyalty where other media may not be so successful.
/ ENGAGEMENT
/ TESCO REAL FOOD
The Tesco Real Food website successfully provides an inspiring entry point into Tesco's broad food offering, whilst positioning Tesco as a retailer for whom freshness and quality are important. It provides customers with a mix of practical cooking inspiration (including a recipe database with over 4,000 recipes each with cost-per-serve and nutritional info), cooking tips and other useful tools.
These tools include the recently launched Meal Planner which customers can use to generate meal plans based on their personal preferences (and order all ingredients in one click) and a Recipe Binder that allows users to cre-ate a personalised recipe archive.
Produced by: ReactiveProduced for: Tesco
/ SAVE THE 1DAY
One Direction (1D) is a boy band from The X Factor. The brief was to make them the biggest in the world. And sell a lot of their debut album 'Up All Night'.
To keep the 1D community excited pre-launch, ais London created a 24/7 interactive escapade, on and offline for the fans to engage with. A fictional character called 1DCyberPunk steals the band's laptop with the new songs. To win it back, fans faced 50 challenges in 50 days.
Sixteen worldwide Twitter trends. Over 4.5 million You-Tube views. And 500,000 albums sold in the first week alone.
Produced by: ais LondonProduced for: Sony Music/SyCo
BIMA 2012 / DISCIPLINES / ENGAGEMENT
/ XPERIA STUDIO
LBi created the Xperia Studio - an "always on" content delivery platform that followed one simple rule: give the world's most creative people the world's most entertaining smart phones, ask them to create something, document the results, and distribute it to the social space in force.
At its core, the idea was to establish Xperia as having unique permission to create original content by virtue of their hardware alone. Then the aim was to facilitate this notion to take root in all of the Xperia Studio collaborations and collaborators - paving the way for deeply engaging and relevant content. Produced by: LBi
Produced for: Sony Mobile
BIMA 2012 / DISCIPLINES / ENGAGEMENT
Cities are machines for making life liveable. But when machines break down, they don't do what they are supposed to, and they can even be dangerous. So what happens when a city breaks down? Well, instead of making life better, it makes it worse. Cities that aren't working properly make their inhabitants unhappy, and that's what Fallen City is all about.
The residents of these streets are definitely not happy, and the only way they'll ever get back to their normal cheery selves is by getting that machine running again. So take to the streets with brooms and cups of tea to calm down the angry and find fancy hats in the rubble. We'll get the Fallen City back on its feet!
/ FALLEN CITY
Produced by: Big RobotProduced for: Channel 4
Launching a new game show format online - as well as casting exclusively from online players - are both worldwide TV firsts.
The Bank Job's TV producers worked closely on the Head to Head's gameplay, to ensure it carried the same drama and twists that were planned for the TV show. In a bold move, single player gameplay was ruled out, to ensure players experienced the thrill of playing against other real players.
The game's tracking system also allowed for the selection of candidates to audition based on their actual gameplay behaviour - a huge innovation that succeeded in attracting a new wave of game-savvy TV contestants that may not have been found via a traditional casting call.
Produced by: Remarkable Television (an Endemol Company) & Chunk GamesProduced for: Channel 4 Television
/ BANK JOB HEAD TO HEAD GAME
BIMA 2012 / DISCIPLINES
Sponsored by
Outstanding examples of digital gaming that demonstrate creativity, inspiration, production values, great game-play and overall project success.
GAMES
/ LEGO HERO FACTORY
LEGO Hero Factory Breakout represents the next generation of free-to-play casual games for children. It is designed to look and feel like a AAA console title, yet be accessed via a web browser, iPhone or iPad. The more virtual currency a child earns in the game, the more they can upgrade their hero.
To incentivise and reward fans who purchase products, each LEGO toy contains a unique code that grants faster access to virtual equipment that children would oth-erwise have to work for in the game. From launch, the campaign achieved 4.4 million game plays in ten weeks.
Produced by: 4T2Produced for: LEGO
The 'Green Ops Command a Commando Challenge' combines game play with sophisticated layered film-ing techniques to put the user at the heart of a Royal Marines Commando operation.
The Challenge gets users as close as possible to expe-riencing what it would be like to lead a troop of Royal Marines, and tests decision-making skills in real time. This closeness to reality helps them to see if they have the right state of mind to be a Royal Marines Officer, allowing engagement and education. This leads to a greater level of self-evaluation and ensures the best quality of applicant.
Produced by: WCRS/EngineProduced for: The Royal Navy - The Royal Marines
/ GREEN OPS - COMMAND A COMMANDO
BIMA 2012 / DISCIPLINES / GAMES
/ THE NUMTUMS GAMES
The Numtums website delivers a suite of interactive activities focused on different areas of the key stage 1 and EYFS numeracy curriculum. Each of the 25 different interactive toys covers a core topic such as counting, numeral recognition, number order, number formation and creative play with numbers.
The experience was designed to be enjoyed either by a child playing alone, or as a dual player experience alongside a parent or older sibling. At launch the site was the most popular on CBeebies, gaining 190,976 unique browsers in its first week and going on to peak at 207,744.
Produced by: Plug-in Media and CBeebiesProduced for: BBC / CBeebies
BIMA 2012 / DISCIPLINES / GAMES
Say it with Skype was a fully integrated social campaign that allowed users to experience and share Skype's group video calling service without having to subscribe. An interactive Facebook app enabled people to send personalised greetings with accompanying artists and musicians within a group video call context.
A crowdsourcing feature allowed unsigned bands to submit a digital audition to have their band featured in the app. At SXSW Skype built a 35-foot high group video call stage allowing the crowd to become part of the live performance. To date over 75,000 user-generated messages have been sent across social media via the app.
/ SAY IT WITH SKYPE
Produced by: 1000heads Produced for: Skype
/ ESCAPE THE MAP
'Escape the Map' brought Google Streetview to life in a trans-media sci-fi thriller. Respondents had to help a girl, Marie, escape the map, by driving her to safety in a virtual Mercedes-Benz C63 AMG Coupé. Those that did had the chance to win the car for real.
The campaign used a combination of AR, social media and phone calls from the characters to enhance the narrative and place it directly in the hands of participants.
A 30" teaser aired during a primetime ITV X-Factor slot, with Marie pleading viewers to help her Escape the Map. Imitating a film release, she simultaneously appealed for help via 6-sheets and bus sides. Viewers took up the challenge online, navigating through a dystopian map world in a C63 AMG.
Produced by: AMV BBDO, Weapon7, unit9 & AMV LabProduced for: MERCEDES
BIMA 2012 / DISCIPLINES
Sponsored by
Campaigns that use an effective and media-neutral approach to engage consumers across digital and non-digital touch points in a consistently creative manner.
/ INTEGRATED CAMPAIGN
/ WETHERSPOON CONNECT
Challenge: To drive students into Wetherspoons outlets, encourage longevity of stay and maximise sales of Bacardi Brown-Forman brands.
Strategy: To give students ever changing offers to collect and redeem immediately at the local Wetherspoon - and do it in a fresh way that would resonate with their digitally enabled lives.
Solution: The 'Connect' app was an innovative and relevant way for students to access Wetherspoon's latest food/drink offers through their smartphones (91% of students starting university now have one). It also allowed students to 'tag' videos and pictures to pub fixtures. These tags could then be shared through their usual social networks.
Produced by: OgilvyAction LondonProduced for: Bacardi Brown-Forman
/ SHARP FANLABS
Sharp FanLabs is a unique research project supporting Sharp's sponsorship of Euro 2012. The study gathered data and insights from thousands of football fans across Europe via sharpfanlabs.com, Facebook, mobile apps and brainwave-reading headsets, in order to understand the emotional journey of the 350 million fans behind the teams.
Our Fanalysis posted throughout the tournament on sharpfanslabs.com and Facebook in 11 languages showed the attitudes, beliefs, knowledge and confidence of fans change as the tournament progressed and fuelled con-textual advertising on pan-European TV, Outdoor, Press, PR, Experiential, Mobile and Social.
The learnings of the FanLabs study from this summer now form part of Sharp Europe's R&D as they develop future TVs with plug-ins designed for football fans.
Produced by: Work ClubProduced for: Sharp Europe
BIMA 2012 / DISCIPLINES / INTEGRATED CAMPAIGN
Mad World is an interactive audio experience that invites you to take a trip inside three very different brains, brought to life with the help of some mind-blowing binaural audio. It's the online companion piece to Channel 4's 4 Goes Mad - a season of prime-time programmes challenging mental health stigma and discrimination.
/ MAD WORLD
Produced by: Mint DigitalProduced for: Channel 4
'Foxes Live: Wild In The City' was a groundbreaking multiplatform event about Britain's urban foxes. For the first time ever, a television series engaged the public in a comprehensive study of a wild urban animal. Interactivity was the beating heart of the project. Users submitted their fox sightings and took part in a fox survey in association with Brighton University - the cornerstone of the TV editorial.
In addition, state-of-the-art GPS tracking maps allowed users to follow foxes live online up and down the coun-try. And with rigged fox dens, viewers could watch the foxes around the clock online.
Produced by: Windfall Films and Numiko (website build)Produced for: Channel 4 Television
/ FOXES LIVE: WILD IN THE CITY
BIMA 2012 / DISCIPLINES
Sponsored by
Use of publicly available data feeds to create new tools, experiences, mashups or data-visualisation.
/ MASHUPS & DATA-VISUALISATION
Launching Nike+ FuelBand in the UK had two major challenges; the product wasn't available to buy yet; and retail environments can be passive and sedentary - the opposite of the desired message.
The solution was to turn the retail experience into a , with a Microsoft Kinect hack. Consumers could immerse themselves in an installation that creates a 3D particle mirror of their body.
The more you move, the more your body turns from red to green. All your activity is recordable, so every move counts. And you can send and share your videos the second you finish recording through a custom iPad web app.
The installation was the centrepiece of London's new NikeFuel Station at Boxpark, the first of its kind in the world.
/ NIKEFUEL STATION
Produced by: AKQAProduced for: Nike UK
BIMA 2012 / DISCIPLINES / MASHUPS & DATA-VISUALISATION
Domigoals (TM) was the footie app of the summer. Launched at the end of May, the app has been downloaded by more than 50,000 Domigoalers, all of whom were given a reason to cheer regardless of whether results went their way or not.
How you may ask? Well, with every goal scored triggering an instant opportunity to win delicious Domino's prizes, partisan support went out the window, replaced by whoops of excitement no matter which team netted next. As one Domigoaler tweeted 'We want goals, we want Domigoals'. 28,000+ online transactions later Domigoalers are still celebrating this Summer's goal fest.
/ DOMIGOALS
Produced by: BigProduced for: Domino’s Pizza UK & Ireland
/ DK: THE HUMAN BODY APP
Inspired by DK's best-selling book, The Human Body app draws users into an extraordinary interactive and sensory exploration.
The iPad brings users significantly closer to the content, including the ability to zoom into over 270 high-resolution illustrations, a swipe-able interface, navigation carousel and stunning 3D animations.
Bodily functions are further brought to life by haptic feedback, which allows you to 'feel' a heart beating, lungs breathing and nerves racing.
Produced by: AKQAProduced for: Dorling Kindersley
BIMA 2012 / DISCIPLINES
Sponsored by
Outstanding projects and campaigns based on media and/or software that provide an excellent user experience specific to a mobile platform.
/ MOBILE
A suite of free iOS apps to allow viewers to conduct over 20 different health checks through My HealthChecker, to monitor the development of potentially cancerous moles using My MoleChecker and to make regular check ups in private for breast, testicular and vulval cancer through My SelfChecker. Downloaded over 670,000 times in the first 8 weeks of launch, My HealthChecker was the top free app in the App store for 2 weeks.
Produced by: Maverick TelevisionProduced for: Channel 4
/ MY HEALTHCHECKER, MY MOLECHECKER AND MY SELFCHECKER IOS APPS
Produced by: Nile, SapientNitro and Monitise GroupProduced for: Royal Bank of Scotland Group
/ GETCASH
GetCash offers customers an easy fix for forgotten cards, a way to get cash quickly to family members or friends in need, or a choice of leaving their wallets at home in favour of their mobile phones.
Customers with the NatWest or RBS mobile banking app can request the cash on their mobile and a 6-digit pin will be generated. This code is entered at an ATM, the amount of cash confirmed, and funds distributed ac-cordingly. GetCash is the only service of its kind currently being offered in the UK.
BIMA 2012 / DISCIPLINES / MOBILE
/ THE DESIGN MUSEUM COLLECTION FOR IPAD
The Design Museum showcases design classics to over 200,000 visitors per year. twentysix worked closely with the museum's curators to create a tactile and informa-tive iPad App to showcase key objects in the collection - a gallery experience within an App.
The App augments the experience of visiting the mu-seum by complementing iconic pieces with a range of audio, video and text. The state-of-the-art multi-direc-tional scrolling grid has become a major talking point since the application launched, and the museum has now adopted the design as the standard for hosting all of its future collections.
Produced by: twentysixProduced for: The Design Museum
/ WONDERS OF THE UNIVERSE
The Wonders of the Universe iPad app brings together Professor Brian Cox's Wonders books with highlights from his award-winning BBC TV series in a revolutionary digital experience.
Developed for HarperCollins, it features more than two and a half hours of video from the series, along with hundreds of beautiful photos, infographics and a story told in Cox's much-admired, accessible style.
Wonders incorporates two innovative technologies developed in-house by the OTHER media - an advanced 3D rendering engine developed specifically for iOS 5 and used to create a truly amazing interface and a brand new publishing platform providing a new reading expe-rience for tablet and mobile: Glide Publisher.
Produced by: the OTHER mediaProduced for: HarperCollins
BIMA 2012 / DISCIPLINES / MOBILE
TBG Digital were asked to support Dell's Music program through social media channels to improve brand sentiment, appeal to Gen Y users and generate 1 million additional fans on Facebook. They created three social applications to support a festival tour program (Road Trip, PhotoFest, Front Row Fan) and ran them over the summer festival season at festivals that included New Orleans Jazz Fest, Bonnaroo, Lollapalooza and ACL Music Festival.
/ DELL FESTIVAL TOUR
Produced by: TBG DigitalProduced for: Dell
Launching a new game show format online - as well as casting exclusively from online players - are both worldwide TV firsts.
The Bank Job's TV producers worked closely on the Head to Head's gameplay, to ensure it carried the same drama and twists that were planned for the TV show. In a bold move, single player gameplay was ruled out, to ensure players experienced the thrill of playing against other real players.
The game's tracking system also allowed for the selection of candidates to audition based on their actual gameplay behaviour - a huge innovation that succeeded in attracting a new wave of game-savvy TV contestants that may not have been found via a traditional casting call.
Produced by: Remarkable Television (an Endemol Company) & Chunk GamesProduced for: Channel 4 Television
/ BANK JOB HEAD TO HEAD GAME
BIMA 2012 / DISCIPLINES
Sponsored by
Campaigns or projects that have run across multiple digital platforms with each one contributing to the overall success of the activity.
/ MULTI-PLATFORM
Managed Cloud Hosting
Tree Fu Tom is a multiplatform action-adventure fantasy series following the amazing adventures of a young boy called Tom.
Tree Fu Tom was inspired by research showing that 10-15% of children suffer from dyspraxia and growing numbers of children are suffering longterm, even lifelong negative effects because they are not experiencing the full range of movements they need to develop typically. Tree Fu Tom aims to offer all children this movement experience.
Tree Fu Tom has been a huge hit for CBeebies; episodes 1-11 attracted 542,000 viewers (30% share). Tree Fu Tom online is CBeebies' most successful brand to date achieving an average of 206,332 unique in the first 3 weeks after launch with users playing for an average of 20.3 minutes.
/ TREE FU TOM
Produced by: Cbeebies/Blue Zoo/Plug-in MediaProduced for: BBC/CBeebies
/ OLIVE THE OSTRICH
The Olive the Ostrich online experience enabled children to draw and colour a variety of different images via a themed web app. The user-generated content was then sent on to the animation company, Blue Zoo who moderated and animated the images into 6 special episodes of the show, later broadcast on Nick Jr.
This innovative project opened the opportunity for children's own user-generated and online-originated content to be broadcast on TV, attracting 24,182 entries which were then animated into 20 minutes worth of broadcast content.
Produced by: Plug-in Media & Blue ZooProduced for: Nickelodeon
BIMA 2012 / DISCIPLINES / MULTI-PLATFORM
The Gallery of Mo is a fundraising website designed by twentysix to promote the annual charity event 'Movember'. Donors were treated to a personally-designed artist's portrait of themselves modelling a luxurious Movember moustache to appear in The Gallery of Mo. For every £1 donated, the artist would spend one minute on the portrait, allowing donors to pay for anything from a simple sketch to a lovingly rendered artwork. The project attracted great word of mouth and participation from several high-profile guest artists, and directly raised significant donations for the charity.
/ GALLERY OF MO
Produced by: AKQAProduced for: Nike UK
/ BRUM DISHED
In early 2012, Birmingham was named 19th in the New York Times Places to Visit list, primarily for its fantastic food offering. At 383, they're big food fans, and so were fully supportive of the view that Birmingham has a lot to offer the hungry stomach.
All the talk online after the article gave an idea for a side project which they spent some time throwing together and sent out in to the wild. It's called BrumDished, it's a quick way of people sharing what they're eating and where they're eating it in and around Birmingham.
Produced by: 383 ProjectProduced for: 383 Project
BIMA 2012 / DISCIPLINES
Sponsored by
Projects with the sole aim of drawing attention to and promoting one’s own business, service, product or skills.
/ SELF PROMOTION
The Torchbox Christmas card had to stand out; it mustn't take too long; and it must involve the whole team. Each member of the team was recorded singing a single note, and before you could say "ho ho ho" new arrangements of popular Christmas carols were born. A pretty cool on-screen keyboard was added so everyone else could compose tunes for them to sing too.
Built in HTML5 and featuring closely-synchronised animation, interactivity and cross-browser audio, the Christmas Choir allowed Torchbox to show off their technical virtuosity, musical chops and sense of humour, while giving friends and clients something to share. The Hoff liked their version of "Knight Rider" so much he requested the Baywatch theme tune. How could they say no?
Produced by: TorchboxProduced for: Torchbox
/ THE TORCHBOX CHRISTMAS CHOIR
/ MILL TOUCH
Mill Touch sets a new benchmark in experiential design. Custom hardware and software create a first in user-experience. Rear-projected multi-touch glass provides a window into nearly 1000 pieces of content. Built upon the Cinder creative coding framework, Mill Touch is equal parts grace and power.
Users can delve behind-the-scenes, perform text searches or explore content by manipulating a multi-million particle fluid simulation. A virtual 'lens' allows users to see before and after footage in real time. Every operation is designed to be highly responsive and seamless - a perfect marriage of function with fun.
And that's not all. The multi-touch glass can be switched to a completely transparent mode, allowing the user to see through the unlit pixels. The result is a stunning, holographic visual experience.
Produced by: The MillProduced for: The Mill Group
BIMA 2012 / DISCIPLINES / SELF-PROMOTION
How do you give young footballers the unlimited access to pro clubs they crave? We built our own from scratch. And invited everyone inside.
Introducing Nike Academy - the social media football club. We recruited unsigned players through social media, gave them an elite training programme, and pitched our club against some of the world's biggest teams.
Next, we invited our audience in, allowing them to follow the academy player's journey and give them access to professional tactics, training and coaching. Previously unattainable insights into how a club is run. Inspiring young footballers to play more. And play better.
/ NIKE ACADEMY
Produced by: AKQAProduced for: Nike UK
/ GET WELL SOUP
Get Well Soup engaged users around the insight that people believe that eating soup when you're not feeling well can make you feel better.
Using this insight the campaign tapped into the emo-tional territory of gift-giving by creating a link between soup and sending people a get well gift.
A Facebook application was created where fans could personalise a can of Heinz Soup with their friend's name which was then sent directly to their friend who was feeling under the weather, for just £1.99.
This resulted in some brilliant tender Heinz moments shared on the Heinz Soup Facebook page where people shared stories of how the personalised cans and the thought behind the gift had had a really positive memorable impact on their day.
Produced by: We Are Social Produced for: Heinz
BIMA 2012 / DISCIPLINES
Sponsored by
Projects that deliver organisational objectives by engaging with and giving value to an audience via social media channels.
/ SOCIAL MEDIA & PR
/ QUEEN EXTRAVAGANZA
Outside Line launched the Queen Extravaganza, the world's biggest-ever online talent competition, to continue to keep the legacy of Queen alive.
By creating the ultimate tribute band they brought the live experience of Queen to a whole new generation of fans across the US in 2012. Roger Taylor of Queen said of the project: "What an amazing storehouse of talent we have unlocked. The standard is mind-blowingly high, it has really been a thrill to discover them."
Produced by: Outside LineProduced for: Queen
/ SAVE THE 1DAY
One Direction (1D) is a boy band from The X Factor. The brief was to make them the biggest in the world. And sell a lot of their debut album 'Up All Night'.
To keep the 1D community excited pre-launch, ais London created a 24/7 interactive escapade, on and offline for the fans to engage with. A fictional character called 1DCyberPunk steals the band's laptop with the new songs. To win it back, fans faced 50 challenges in 50 days.
Sixteen worldwide Twitter trends. Over 4.5 million YouTube views. And 500,000 albums sold in the first week alone.
Produced by: ais LondonProduced for: Sony Music/SyCo
BIMA 2012 / DISCIPLINES / SOCIAL MEDIA & PR
The never-ending Mahna Mahna was a UGC initiative, that got consumers of all ages to record that Classic Line from the famous Muppets song. To date it's had over 90,000 consumers Mahna Mahna!
Guests of the application could record up to 3 lines, and then submit them to the Never-ending Mahna Mahna video. The project was developed to be Social by design. Not only was uploading a video very simple, but once it had been created guests could choose a variety of ways to share on Facebook. The really smart part was using Facebook Connect to check if anyone they knew had created a Mahna Mahna, instantly adding them together and creating a shared experience.
Produced by: Jollywise Media LtdProduced for: The Walt Disney Company
/ THE MUPPETS - NEVER ENDING MAHNA MAHNA
Say it with Skype was a fully integrated social campaign that allowed users to experience and share Skype's group video calling service without having to subscribe. An interactive Facebook app enabled people to send personalised greetings with accompanying artists and musicians within a group video call context.
A crowdsourcing feature allowed unsigned bands to submit a digital audition to have their band featured in the app. At SXSW Skype built a 35-foot high group video call stage allowing the crowd to become part of the live performance. To date over 75,000 user-generated messages have been sent across social media via the app.
/ SAY IT WITH SKYPE
Produced by: 1000heads Produced for: Skype
BIMA 2012 / DISCIPLINES / SOCIAL MEDIA & PR
To raise awareness of Peace Day on 21 September, students Martin Headon and Olly Wood would partner with Electronic Arts to call a videogames ceasefire. Across the world, gamers would put down their guns and play football - just like British and German soldiers on Christmas Day 1914.
/ PEACE ONE DAY
Produced by: Martin Headon and Olly Wood
/ AUTHENTIC AMOY
Amoy cooking sauces have been made in China since 1908 - and are still imported from there today; Amoy is authentically Chinese. Students Helen Parry & Thirza Prentice wanted to bring this to life in a simple and bold way... Chinese advertising! From poster to checkout, making every step of the audience's journey a little bit Chinese.
Produced by: Helen Parry & Thirza Prentice
BIMA 2012 / DISCIPLINES
Sponsored by
Any digital project spanning one or more platforms, created by full-time students.
/ STUDENT
The brief was to educate young adults about drugs and their effects. Rather than telling youngster to stay away from drugs, students Amar Marwaha & Arvid Harnqvist encourage them to try them in a safe environment. The idea allows people to try drugs through their Facebook profiles, subduing their curiosity and potentially stopping them from trying real drugs.
After you Facebook connect with Frank the application allows you to chose from an array of drugs that then demonstrates the subsequent effects of the drug on their profile. A Youtube video is then generated and posted on your wall using your information, friends and photos.
/ TRY DRUGS
Produced by: Amar Marwaha & Arvid Härnqvist
/ TETLEY SOCIAL
The Tetley campaign conceived by students Rosie Lewis & Danielle Mensah is aimed at the modern tea drinker. A new generation of tea drinker is growing up and no-one is speaking to them. Rosie and Danielle realised that being social is key to drinking tea. Have you ever noticed that when you hold a cuppa you make a thumbs up? Today a thumbs up is one of the key symbols of social networking, but Tetley is the original social network.
Produced by: Rosie Lewis & Danielle Mensah
BIMA 2012 / DISCIPLINES / STUDENT
/ PASS THE PARCEL
As brands fought for attention over the busy Christmas period, Profero and M&S invoked a childlike excite-ment and anticipation of unwrapping gifts. Using social media they engaged their audience with zero ad spend. M&S invited fans to play 'Pass the Parcel' (a naturally so-cial game) with friends on Facebook. When they received a parcel, they opened it. If they didn't win they passed it on. In just twelve days, 1.1 million parcels were passed. 118,000 addicts played for a combined total of 7 years. Adding 115k new fans. Why stop so soon? They ran out of prizes.
Produced by: ProferoProduced for: Marks & Spencer
Say it with Skype was a fully integrated social campaign that allowed users to experience and share Skype's group video calling service without having to subscribe. An interactive Facebook app enabled people to send personalised greetings with accompanying artists and musicians within a group video call context.
A crowdsourcing feature allowed unsigned bands to submit a digital audition to have their band featured in the app. At SXSW Skype built a 35-foot high group video call stage allowing the crowd to become part of the live performance. To date over 75,000 user-generated messages have been sent across social media via the app.
/ SAY IT WITH SKYPE
Produced by: 1000heads Produced for: Skype
BIMA 2012 / DISCIPLINES
Sponsored by
Marketing messages transmitted peer-to-peer.
/ VIRAL
Kaiser Chiefs used to be massive. Their last album wasn't so massive. We were asked to build a site that would put fans at the heart of their latest album release.
Fans could pick 10 songs from a possible 20 on a website. They could design their own artwork and download their unique album. They even got their own web page and banner ads for their blog so they could sell the album on social media. And they got a quid for each one they sold. We turned the fans into retailers. Instead of them sharing for free they got paid.
Produced by: Wieden+Kennedy and SpecialmovesProduced for: KAISER CHIEFS/B-UNIQUE/FICTION RECORDS
/ THE KAISER CHIEFS BESPOKE ALBUM CREATION EXPERIENCE
/ THE CATCH
To make the Mercedes-Benz brand more exciting to a younger audience, Weapon7 wanted to show the incredible speed and handling of the open-top Mercedes-Benz SLS AMG Roadster in a surprising way. All whilst re-energising the brand's association with golf.
So using the laws of physics they attempted a stunt that had never been done before. And achieved an official Guinness World Record in the process.
Produced by: Weapon7Produced for: Mercedes-Benz
BIMA 2012 / DISCIPLINES / VIRAL
BIMA 2012
/ SECTORS
A major brand campaign to promote Microsoft's IE9 browser, the Random Adventures of Brandon Generator is an HTML5-powered animated feature where users help shape the story.
Each episode provides an opportunity to demonstrate the power of the browser and how HTML5 effects can be used, overlaying these on film and including SVG animations, embedded native video and audio, use of canvas, particle effects and interactive games.
Reactions to the campaign have been overwhelmingly (99%) positive. Brandon Generator made it into Stuff's Top 10 Cool List for 2012, has been featured in lead-ing press and blogs, and has received positive tweets from Simon Pegg, Steven Spielberg and Jonathan Ross, amongst others. Which all makes for a very happy client.
/ BRANDON GENERATOR
Produced by: Microsoft, LBi, 3 Monkeys CommunicationsProduced for: Microsoft Internet Explorer
/ GET WELL SOUP
Get Well Soup engaged users around the insight that people believe that eating soup when you're not feeling well can make you feel better.
Using this insight the campaign tapped into the emo-tional territory of gift-giving by creating a link between soup and sending people a get well gift.
A Facebook application was created where fans could personalise a can of Heinz Soup with their friend's name which was then sent directly to their friend who was feeling under the weather, for just £1.99.
This resulted in some brilliant tender Heinz moments shared on the Heinz Soup Facebook page where people shared stories of how the personalised cans and the thought behind the gift had had a really positive memorable impact on their day.
Produced by: We Are Social Produced for: Heinz
Sponsored by
The best campaigns and projects for established, recognised brands and their challengers.
/ BATTLE OF THE BRANDS
BIMA 2012 / SECTORS
Say it with Skype was a fully integrated social campaign that allowed users to experience and share Skype's group video calling service without having to subscribe. An interactive Facebook app enabled people to send personalised greetings with accompanying artists and musicians within a group video call context.
A crowdsourcing feature allowed unsigned bands to submit a digital audition to have their band featured in the app. At SXSW Skype built a 35-foot high group video call stage allowing the crowd to become part of the live performance. To date over 75,000 user-generated messages have been sent across social media via the app.
/ SAY IT WITH SKYPE
Produced by: 1000heads Produced for: Skype
/ XPERIA STUDIO
LBi created the Xperia Studio - an "always on" content delivery platform that followed one simple rule: give the world's most creative people the world's most entertaining smart phones, ask them to create something, document the results, and distribute it to the social space in force.
At its core, the idea was to establish Xperia as having unique permission to create original content by virtue of their hardware alone. Then the aim was to facilitate this notion to take root in all of the Xperia Studio collaborations and collaborators - paving the way for deeply engaging and relevant content. Produced by: LBi
Produced for: Sony Mobile
BIMA 2012 / SECTORS / BATTLE OF THE BRANDS
Red Gate Software liberates DBAs from the server room. So this campaign gave one lucky DBA the ultimate experience of liberation: a trip to Space.
To get there they needed to win a competition like no other. A 14-part sci-fi, broadcast on the web. At the end of each episode, DBA's answered a question or completed a challenge using Red Gate software.
The audience then voted for the final winner. And the campaign set a new marketing benchmark for the sector.
/ DBA IN SPACE
Produced by: The MillProduced for: Red Gate
/ BROOKSON CONNECT
A leading provider of accountancy, tax advice and support services to over 9,000 contractors, freelancers and other self-employed professionals, Brookson chose Mando Group as the agency that could transform their business processes online.
They needed an engaging and easy to use solution to enable customers to manage their own accounts without the need for training, whilst leveraging opportunities available with the latest platforms and technologies.
Mando Group delivered a business-critical, user experience led, cutting-edge financial management application. The app is for use on mobile, desktop and tablet devices with the site optimised for both touch devices and normal mouse driven browsers.
Produced by: Mando Group Produced for: Brookson Limited
Sponsored by
BIMA 2012 / SECTORS
Projects that provide or promote business-to-business products or services.
/ BUSINESS TO BUSINESS
PPL commissioned ORM to redevelop their website with the aim of simplifying user journeys and increasing engagement and relevance, while reducing customer service calls and website journey abandonment.
The website launched in its Beta state in November 2011 and in the first quarter saw a 22% increase in unique users, spending one minute less on the site, showing streamlining has worked. It also gained a 600% increase in online licence applications, 155% increase in revenue generated and reduced new business calls by 11% (4,829 calls) over the same period.
Oh and besides all that ROI stuff - it looks lovely too!
/ PPL WEBSITE
Produced by: ORMProduced for: PPL
Medtronic is a global leader in medical technology, redefining how technology is used in managing chronic disease. The company's deep understanding of human physiology yields unique insights into a range of therapeutic areas, including heart and vascular diseases, diabetes, neurological disorders and spinal conditions.
Medtronic was looking to revolutionise the way it showcases its state-of-the-art medical technology to physicians and patients worldwide. The digital solu-tion Medtronic was looking for needed to give its global sales force a central communications tool, acting to both reduce sales collateral material clutter and present information tailored to the customer.
Produced by: SevenProduced for: Medtronic
/ MEDTRONIC – INNOVATING FOR LIFE IPAD APP
BIMA 2012 / SECTORS / BUSINESS TO BUSINESS
The Fullers pub group needed an extensive face-lift of the individual websites for 350 of their sites, which covered the full drinking spectrum from East End boozers to country gastro-pubs.
The mission was to create a range of standard templates in keeping with brand values that would work across all search platforms - desktop, mobile and tablet, as well as having built-in flexibility to allow the pubs to customise their pages to reflect the individual 'personalities'.
After all, not every pub is the same is it?
/ FULLERS PUB BUILDER
Produced by: Sequence Produced for: Fullers Pub Group
British Gas is the UK's biggest energy provider. In 2012 they enhanced their digital customer service levels to an all-time high, providing simple, quick and easy ways to manage energy usage online.
This involved a complete site redesign and a new Smart Phone app, all supported by innovative Display Advertising and Social Media activity from digital agencies iProspect, Waste and Outside Line.
The results? British Gas anticipates 50m site visits this year (over 3 times the volume of calls into their energy call centres), with over 20m transactions. Plus, the app is the highest rated of any energy supplier.
Produced by: British Gas, Waste Creative, iProspect, Outside LineProduced for: British Gas
/ BRITISH GAS ONLINE ACCOUNT MANAGEMENT
Sponsored by
BIMA 2012 / SECTORS
If the client wears a suit, the work might be suited for an award in this category.
/ CORPORATE
Managed Cloud Hosting
Halifax Home Finder, launched in May 2012, is the UK's first and only smartphone app that offers an end-to-end companion for homebuyers. Home Finder has transformed moving home from a stressful, time-consuming process into a straightforward, seamless experience.
/ HALIFAX HOME FINDER
Produced by: Grapple MobileProduced for: Lloyds Banking Group
Produced by: Nile, SapientNitro and Monitise GroupProduced for: Royal Bank of Scotland Group
/ GETCASH
GetCash offers customers an easy fix for forgotten cards, a way to get cash quickly to family members or friends in need, or a choice of leaving their wallets at home in favour of their mobile phones.
Customers with the NatWest or RBS mobile banking app can request the cash on their mobile and a 6-digit pin will be generated. This code is entered at an ATM, the amount of cash confirmed, and funds distributed ac-cordingly. GetCash is the only service of its kind currently being offered in the UK.
BIMA 2012 / SECTORS / CORPORATE
Wearemaersk.com is a digital storytelling platform that supports Maersk's corporate website and showcases the recently launched 'We are Maersk' movie, through an engaging, compelling and personalised digital experience.
The site revolves around a simple truth about Maersk's global activities and is represented as a world map. Through this map, the user can shuffle between facts, stimulating images and 11 sequential movies, each featuring additional background articles and geographical information.
The content is distributed in an interactive multi-layer via info graphics, Q&As, animations and images and is customised through IP-detection in order to increase relevance for a diverse global audience. WeAreMaersk.com helps redefine what a corporate story website can be.
/ WEAREMAERSK
Produced by: LBiProduced for: Maersk
/ VODAFONE RETAIL APPLICATION
Retail store staff reported that they often struggled to demonstrate the true power of smart phones and devices to customers in store. Many devices were 'dummy' models that could not be activated and information on features, price plans and extras was stored across several sources.
Detica recognised that digital media could 'come to the rescue'. They created a unique and exciting tool to help empower Vodafone retail staff. It brings to life the features of the devices, provides on-hand info that otherwise would require staff to leave the customer and creates a 'wow' moment in the sales process.
The retail app brings digital media innovation into the high street. Retailers can have a more involved conversation with customers, and in turn a greater likelihood of converting a sale.
Produced by: DeticaProduced for: Vodafone UK
BIMA 2012 / SECTORS / CORPORATE
/ POTTERMORE
Pottermore is a unique online reading experience from J.K. Rowling, built around the Harry Potter books. TH_NK engaged existing fan communities from the outset of the project to help develop the experience, and then strengthened those relationships through a worldwide tease campaign that was built around a global network of Harry Potter fan sites.
Social channels were used to recruit a million beta users and then strengthen engagement and connectedness through activations that encouraged content creation and self-expression.
Produced by: TH_NKProduced for: Pottermore and J.K. Rowling
/ SAVE THE 1DAY
One Direction (1D) is a boy band from The X Factor. The brief was to make them the biggest in the world. And sell a lot of their debut album 'Up All Night'.
To keep the 1D community excited pre-launch, ais London created a 24/7 interactive escapade, on and offline for the fans to engage with. A fictional character called 1DCyberPunk steals the band's laptop with the new songs. To win it back, fans faced 50 challenges in 50 days.
Sixteen worldwide Twitter trends. Over 4.5 million You-Tube views. And 500,000 albums sold in the first week alone.
Produced by: ais LondonProduced for: Sony Music/SyCo
Sponsored by
BIMA 2012 / SECTORS
Projects that provide or promote media or entertainment-related products or services, or projects that directly entertain a target audience.
/ ENTERTAINMENT
Cartoon Network asked Waste Creative to make a piece of content that would engage and entertain the youth audience of their surreal new kid's show 'The Amazing World of Gumball'. Waste decided that a character creation tool would be the perfect fit, employing a collision of cartoon, CGI & montage. The development team arrived at an 'elegant yet silly solution' that could reverse-engineer a virtual skeleton onto any image that was uploaded, giving it an instantly fluid 'breath of life' animation.
Kids could name their characters using a profanity-proof 'Name Generator', save their creations to the gallery for peer-rating, download them to custom wallpapers, and most importantly, make them dance and gyrate just like a character from the show!
Produced by: Waste Creative and Turner BroadcastingProduced for: Cartoon Network
/ THE AMAZING WORLD OF GUMBALL CHARACTER CREATOR
Kaiser Chiefs used to be massive. Their last album wasn't so massive. We were asked to build a site that would put fans at the heart of their latest album release.
Fans could pick 10 songs from a possible 20 on awebsite. They could design their own artwork and download their unique album. They even got their own web page and banner ads for their blog so they could sell the album on social media. And they got a quid for each one they sold. We turned the fans into retailers. Instead of them sharing for free they got paid.
Produced by: Wieden+Kennedy and SpecialmovesProduced for: KAISER CHIEFS/B-UNIQUE/FICTION RECORDS
/ THE KAISER CHIEFS BESPOKE ALBUM CREATION EXPERIENCE
BIMA 2012 / SECTORS / ENTERTAINMENT
/ WONDERS OF THE UNIVERSE
The Wonders of the Universe iPad app brings together Professor Brian Cox's Wonders books with highlights from his award-winning BBC TV series in a revolutionary digital experience.
Developed for HarperCollins, it features more than two and a half hours of video from the series, along with hundreds of beautiful photos, infographics and a story told in Cox's much-admired, accessible style.
Wonders incorporates two innovative technologies developed in-house by the OTHER media - an advanced 3D rendering engine developed specifically for iOS 5 and used to create a truly amazing interface and a brand new publishing platform providing a new reading expe-rience for tablet and mobile: Glide Publisher.
Produced by: the OTHER mediaProduced for: HarperCollins
BIMA 2012 / SECTORS / ENTERTAINMENT
The BBC Sport website was relaunched in February 2012, the first revamp since 2003. Aiming to give audiences an even more interactive and immersive experience around live sports events, the refresh successfully increased unique browsers from 12.3m to 13.7m, including a peak of 15.4m.
Produced by: BBC SportProduced for: BBC Online
/ BBC SPORT WEBSITE RELAUNCH
/ ASK ALFRED
For the release of the video game Batman: Arkham City Weapon7 wanted to engage gamers with an innovative idea that was a true advertising first. So they launched the world's second search engine fronted by a butler. Batman's butler, Alfred.
Produced by: Weapon7Produced for: Microsoft Xbox
Sponsored by
Work promoting or providing leisure or travel products or services or extending the reach of arts and culture to a wider audience.
/ LEISURE & CULTURE
BIMA 2012 / SECTORS
Visit Cornwall wanted a site that would break away from their existing product database limitations, simplify their management of content and innovate in produc-ing a website that matches the experience of Britain's number one tourist destination. After a lot of user and stakeholder research, Nameless ended up redefining the visual brand for Visit Cornwall, and creating a site based around easy to access informa-tion. The site can be customised to who you are and who you are going with - only showing relevant information. It is also full of great content from Cornwall provided by the Visit Cornwall team.
/ VISIT CORNWALL
Produced by: NamelessProduced for: Visit Cornwall
Produced by: Sagittarius Marketing, WIP, Anna CharityProduced for: Headspace Meditation
/ GETSOMEHEADSPACE.COM
Headspace is a project designed to demystify medita-tion. Using the wonders of science and technology, they make it easy-to-learn, fun-to-do, and relevant. This is meditation for modern life.
At Headspace they're on a mission to get as many people in the world as possible to take 10 minutes out of their day, to practice a simple and easy-to-learn meditation technique.
The New York Times says: "Andy Puddicombe is doing for meditation what Jamie Oliver has done for food".
BIMA 2012 / SECTORS / LEISURE & CULTURE
/ WONDERMIND
Wondermind is a fun, engaging and illuminating experience which fuses art, literature and science for a young and inquisitive audience.
Quests include searching for the Cheshire Cat in an increasingly complex maze using reflected light; catching the White Rabbit whilst trying to keep untrodden paths from growing over; and making sure the Mad Hatter serves the right type of tea to his eccentric guests.
The games use familiar and engaging mechanics to convey basic neuroscience concepts to a non-scientific audience.
Wondermind also includes a series of interactive videos created by award winning director Martin Percy that allow players to have conversations with scientists currently working in the field. An associated blog provides a wealth of additional information and artworks for children to discover.
Produced by: Preloaded & Martin PercyProduced for: Tate
BIMA 2012 / SECTORS / LEISURE & CULTURE
The choice of mobile phone technology as an engagement medium to monitor and help prevent relapse is fairly radical and, as far as anyone knows, no similar study has been presented in the alcohol field worldwide.
The engagement rates show a significant improvement for clients over the trial period. Those using the phones showed 83% (average) engagement rate compared to 57% for those who didn't use the phones. The short term re-referral rates also show a significant improvement with 4 times less re-referrals for project participants.
/ ALCOHOL RELAPSE PREVENTION PROJECT
Produced by: d2 Digital by Design LtdProduced for: The Health Foundation
World MS Day is the only global awareness campaign for Multiple Sclerosis (MS). Every year, the MS movement comes together to provide the public with information about MS and how it affects the lives of more than two million people around the world.
We Love created 1000 Faces of MS to put the people liv-ing with, or affected by, MS right at the centre of a very organic campaign. Because each case of MS is as unique as the person who has it, user-generated content was the campaign's core component.
It reflected the uniqueness of the disease and supported the campaign pillars of individual discovery, general awareness and global support. Where personal stories and messages were surfaced and shared in a truly hu-man way.
Produced by: We Love DigitalProduced for: The Multiple Sclerosis International Federation (MSIF)
/ 1000 FACES OF MS - WORLD MS DAY 2012
Sponsored by
Projects or campaigns for public bodies or the public good.
BIMA 2012 / SECTORS
/ PUBLIC LIFE
You know those annoying e-mails you get everyday with broken images, and empty white boxes? We thought we'd take advantage of them.
In an effort to raise awareness of the challenges faced by blind and partially-sighted children in the UK, we sent out an e-mail with absolutely nothing in it.
Recipients were unable to see any imagery, despite clicking on the familiar 'click here to view images' link. The e-mail was permanently broken. People were directed to a page on the RNIB website where they could learn more about the issues surrounding the blind and donate to the charity. The e-mail achieved a 24% click through rate.
/ THE BLIND EMAIL
Produced by: ElvisProduced for: Royal National Institute for the Blind
/ LIVE FROM THE CLINIC
The first C4 show to grow from a purely online project, Live from the Clinic became a prime time show, with its own online presence. Viewers applied through the show's website to be seen live over webcam during transmission, cases became interactive videos online and users were encouraged to 'play along', using My HealthChecker, taking over 20 different tests across the web and iOS apps. Over 670,000 users registered, taking 9.4 million tests. My VideoDoctor, an interactive video product built using complex algorithms, allowed users to receive a personalised consultation from the show's doctors. A partnership with the NHS, they estimate it saved them £800,000 to date.
Produced by: Maverick TelevisionProduced for: Channel 4
BIMA 2012 / SECTORS / PUBLIC LIFE
/ THE V&A WEBSITE REDESIGN
the OTHER media undertook designs for a total makeover of the V&A museum's website, making it easier to use and more accessible. The challenge was to balance the enormity of the V&A museum - the world's largest museum of decorative arts and design - as well as its exhaustive archive, but without overwhelming site visitors. The result was more dynamic, able to cater to individual tastes with logical clarity thanks in part to a perceptive and intuitive navigation system. The new site adapts to specific visitor searches, also suggesting related content and images to explore to deliver a tailor-made experience.
Produced by: the OTHER mediaProduced for: The V&A
BIMA 2012 / SECTORS / PUBLIC LIFE