bima transmedia cases - mipcube 2012
DESCRIPTION
Presentation at MIPCube Digital Cases from around the word at Cannes March2012TRANSCRIPT
![Page 1: BIMA Transmedia Cases - MIPCube 2012](https://reader036.vdocument.in/reader036/viewer/2022062617/54be508d4a795955748b45c5/html5/thumbnails/1.jpg)
Digital and TransmediaMIP Cube, Cannes
Digital and TransmediaMIP Cube, Cannes
![Page 2: BIMA Transmedia Cases - MIPCube 2012](https://reader036.vdocument.in/reader036/viewer/2022062617/54be508d4a795955748b45c5/html5/thumbnails/2.jpg)
4seven
@TiffanyStJames
• UK• Channel4• New Channel Launch• Last 7 days• Most popular • Missed programmes• Re-screened• Chosen by buzz
Insight:Last 7 days programmes replayedchosen by social buzz
![Page 3: BIMA Transmedia Cases - MIPCube 2012](https://reader036.vdocument.in/reader036/viewer/2022062617/54be508d4a795955748b45c5/html5/thumbnails/3.jpg)
Zeebox
![Page 4: BIMA Transmedia Cases - MIPCube 2012](https://reader036.vdocument.in/reader036/viewer/2022062617/54be508d4a795955748b45c5/html5/thumbnails/4.jpg)
Million Pound Drop
@TiffanyStJames
• Game show event• 8 Questions• £1 Million • Contestants can win • - or lose –• Life changing amounts
of money • LIVE on TV• 100 000s players• 230 000 Facebook Likes
Insight:Opportunity to ONLY play live in real-time with your friends
![Page 5: BIMA Transmedia Cases - MIPCube 2012](https://reader036.vdocument.in/reader036/viewer/2022062617/54be508d4a795955748b45c5/html5/thumbnails/5.jpg)
Who killed Deon?
@TiffanyStJames
• Youth targeted• Crime periphery• Joint Enterprise Law• Ficticious ‘Who Dunnit’• Series of videos• Focusing knife murder• 6 suspects• All involved
Transmedia used for serious messaging:presence, knowledge, and direct action can all have very serious ramifications.
![Page 6: BIMA Transmedia Cases - MIPCube 2012](https://reader036.vdocument.in/reader036/viewer/2022062617/54be508d4a795955748b45c5/html5/thumbnails/6.jpg)
Heineken Star Player
@TiffanyStJames
• Real-time football app• Play via iPhone or• Facebook• Users anticipate
outcome of match• Played against friends
Would my parents understand what it does? Would my friends outside of advertising be interested in it?
![Page 7: BIMA Transmedia Cases - MIPCube 2012](https://reader036.vdocument.in/reader036/viewer/2022062617/54be508d4a795955748b45c5/html5/thumbnails/7.jpg)
Keeping Keeley
@TiffanyStJames
• Lynx: Twist• Boredom is the enemy• Sense of full interactivity• 300 possibilities• Xbox placement• Online• Social sharing
Insight:12 minute film had an average viewing time of 18 minutes across all users
![Page 8: BIMA Transmedia Cases - MIPCube 2012](https://reader036.vdocument.in/reader036/viewer/2022062617/54be508d4a795955748b45c5/html5/thumbnails/8.jpg)
Let’s keep talking…@tiffanystjamesLet’s keep talking…@tiffanystjames
![Page 9: BIMA Transmedia Cases - MIPCube 2012](https://reader036.vdocument.in/reader036/viewer/2022062617/54be508d4a795955748b45c5/html5/thumbnails/9.jpg)
BIMA• Founded in 1985 - world’s oldest new media association
• Support and promote the British digital industry
• Share knowledge and best practice
• Reward great work and encourage the next generation
• Over 200 members with combined revenues of £3 billion, representing hundreds of thousands of people
• Members of the Advertising Association – giving digital a seat the top table
• ConnectedUK, Digital Hall of Fame, National Standards and of course the BIMA Awards…