Marketing General Capabilities

James J. Sarene Managing Director & Founder Phone: +1 919.386.1666 Mobile: +1 704.293.7162 Email: james.sarene@bioalliancestrategies.com Skype ID: jsarene www.bioalliancestrategies.com

Marketing

General Capabilities

MARKETING PLAN PROCESS AND OVERSIGHT

HELPING LIFE SCIENCE COMPANIES COMMUNICATE THEIR BRAND ADVANTAGE Regardless of the size of the stage – local, regional, national or global – a B2B marketing strategy is only effective when a company’s mission, culture, product/service offerings and brand advantage are communicated to a clearly defined audience. BioAlliance assists life sciences companies by creating and implementing brand-driven strategies that combine these elements into a powerful, consistent message that positions their offerings as the best choice to meet their customers’ needs. We create and implement efficient, targeted branding and marketing strategies Including: •  Strategic Planning •  Branding & Messaging •  Website Development •  Video Production

•  Graphic Design •  Internal Marketing •  Public Relations

MARKETING PLAN PROCESS AND OVERSIGHT

STRATEGY & PLANNING An effective strategy requires knowledge – of the company, the product/service, the market, the competition and the customer. Through research and conversation, we identify every key bit of data that will determine where you are and what it will take to get you to the next level. MARKETING PLAN DEVELOPMENT We custom tailor every marketing plan to the size, resources and goals of the company. A strategic marketing plan is the road map that outlines objectives and actions that guide your marketing efforts, while helping you recognize opportunities and react to contingencies.

BRANDING & BRAND MANAGEMENT Consistent messaging across all marketing platforms is necessary to maintain your brand’s image. We create the brand messaging and taglines that communicate your value proposition to customers. STYLE GUIDES Your brand should be consistent across all platforms. Our style guides cover logo dos and don’ts, colors, fonts, brand personality and many other guidelines for standardizing your internal and external marketing efforts. In order to maintain your brand’s value and image everybody in your organization must adhere to the guidelines. Back To Top

Marketing Calendar and Strategy Once your differentiators and capabilities are defined, we work together to build a BD/Marketing Calendar to map out timelines for specific relevant and timely communication topics that align with industry events such as “Partnerships with CROs, DIA, BIO, SCDM, ISCTM” etc.

Business Development / Marketing CalendarQ3 - 2014 Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Wk 6 Wk 7 Wk 8 Wk 9 Wk 10 Wk 11 Wk 12 Wk 13

Campaign 4-Aug 11-Aug 18-Aug 25-Aug 1-Sep 8-Sep 15-Sep 22-Sep 29-Sep 6-Oct 13-Oct 20-Oct 27-Oct

Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter

LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn

Email

Newsletter Newsletter Newsletter Newsletter

Blog

Data Report Data Data Data

Slideshare Slideshare Slideshare Slideshare

Industry Event

Team Teleconferences TC TC TC TC TC TC TC TC TC TC TC TC TC

Q4- 2014 Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Wk 6 Wk 7 Wk 8 Wk 9 Wk 10 Wk 11 Wk 12 Wk 13

Campaign 3-Nov 10-Nov 17-Nov 24-Nov 1-Dec 8-Dec 15-Dec 22-Dec 29-Dec 5-Jan 12-Jan 19-Jan 26-Jan

Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter

LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn

Email

Newsletter Newsletter Newsletter Newsletter

Blog

Data Report Data Data Data

Slideshare Slideshare Slideshare Slideshare

Industry Event

Team Teleconferences TC TC TC TC TC TC

WEBSITE DEVELOPMENT In the life sciences industry, your website is your storefront; it is most often the first engagement a potential client will have with your company. Your site is built using a content management system that allows you to internally update your site quickly and easily, without the need for third-party expense. BioAlliance Developed Site Advantages Include: •  It’s Content Managed. (CMS) •  It’s Optimized. (SEO) •  It’s Measurable (Analytics by Google). •  It’s custom. (Brand Management) •  It’s cross-browser tested. •  It’s responsive.

MOBILE SITES If you have a complex website or want to narrow down information for visitors on the go, we can develop a mobile site that is responsive, visual, and most importantly, easy to use on all smartphones and tablets.

CORPORATE AND PROMOTIONAL VIDEO Nothing tells a life science brand’s story as effectively as video. Our in-house production team creates and produces documentaries and event videos that inform, excite and connect with your audience on an emotional level. Whether for a high-impact production highlighting your services, capabilities and success stories, a rollout of a new product or service, or training for new hires nothing enhances your brand value and image as much as a state-of-the-art video production.

BENEFITS BioAlliance Strategies will manage your Social Media for your brand to stay connected with their customers, employees, and business partners. Benefits will include: §  Increased brand awareness §  Gain direct access to high profile individuals §  Share the latest trends in your industry §  Position your company as an industry ‘Thought Leader’ §  Promote your company content, presentations, etc. §  Drive website and Slideshare traffic §  Boost your website SEO §  Keep your employees’ skills in front of past relationships §  Support your recruiting efforts by connecting directly with potential employees §  Gather data of individuals who read your company materials

Experience Professionals

Managing Director & Founder: James J. Sarene has over 18 years experience in the Life Sciences working with companies from emerging biotech to large pharmaceuticals. With special expertise in Business Development, M&A and Licensing, Mr. Sarene was Managing Director at Madison Keats, a boutique Charlotte based transactional firm, where he focused on providing clients with strategic partnerships enabling growth opportunities. More Managing Director: Jared Byer, MBA manages business development and marketing program strategies and execution. Jared is a communications and business development professional with over 15 years of experience in the clinical research industry. Earlier experience includes positions as a technical writer for a leading environmental testing company and as a writer for The Kansas City Times. More

Managing Director: Munaf Ali, Ph.D. obtained his PhD at Imperial College, University of London in 1987 in the field of Molecular Virology. Dr. Ali has over 20 years of experience in regulatory affairs and CNS drug development. From 1996 to 1999, Dr. Ali was a principal scientific reviewer at MHRA, including membership in the European Biotech Working Party and CHMP representative for the UK at the European Medicines Agency (EMA). More

Advisor: Jack J. Luchese, MBA. Has 30+ years experience with both large global co.’s and small start-up emerging companies where he served 20+ years at general manager/Board-level including CEO & Chairman. Mr. Luchese has a strong financial background and experience in commercial deal making, operating and management along with public operating companies as well as public financings. More

Advisors: Operational, Scientific and Technology

Patrick R. Ayd, BSN, MBA – Advisor, Clinical Sites

Romano Robusto, LLB, B.CL., B.Sc. – Advisor, Medical Devices

Richard M. Hahn Chief Creative Officer Branding / Web Design

Patrick D. Mize, Ph.D. – Advisor, Product Development / Regulatory Services

David Dworaczyk, Ph.D. – Advisor, Scientific

Imen Jelassi, PharmaD, MSc – Advisor, Strategic Sales, Marketing

Jamie McMahon – Manager, Marketing Operations

Contact Us

Office: +1 919.386.1666Mobile: +1 704.293.7162Email: james.sarene@bioalliancestrategies.comWeb: www.bioalliancestrategies.com

James J. SareneManaging Director& Founder