biodiversity awareness, understanding & impact of its … · · 2017-03-27biodiversity...

Biodiversity Awareness, Understanding & Impact of its Loss April 2016

Prepared For: The Heritage Council

PREPARED BY: Martha Fanning J.7364

2 Confidential

Introduction

Confidential

3

Introduction

Market research was required to provide up-to-date data on consumer awareness, understanding and interest in biodiversity, following an initial benchmark survey in 2010.

An agreed questionnaire was included in the April No.2 wave of B&A’s Barometer survey.

Barometer is a nationally representative survey of the adult population, aged 16+, quota controlled on gender, age, social class and region to correctly reflect the known demographics of the Republic of Ireland. Both 2010 and 2016 surveys are based on samples of 1,000.

B&A fieldwork took place between 14th – 24th April, 2016, with the 2010 fieldwork taking place 13th – 22nd April, 2010.

OBJECTIVES

RESEARCH APPROACH

TECHNICAL DETAILS

TIMING

The report references EU and ROI data from the following Flash EuroBarometer surveys: 2007 Flash EB 219, 2010 Flash EB 290, 2013 Flash EB 379. Note: EB did not update all questions each year. Full EB data is based on c.25,500 interviews, whilst EB Ireland data is based on a sample of 1,000.

COMPARISONS

4 Confidential

Awareness of Biodiversity and Impact of its Loss

5 Confidential

Awareness of the Term ‘Biodiversity’

35 38 44

22 25 31

18

31

30

28 30

26 29

43

30

32

35 24 26

52 45

26

52

37

I’ve heard of it and I know what it

means

I’ve heard of it but I do not know what

it means

I have never heard of it

Flash EB Europe

2010

%

Flash EB Ireland

B&A data shows significant increase in both awareness and understanding of ‘biodiversity’; Ireland remains well behind EU averages however.

B&A

Q.1 Are you aware of the term ‘biodiversity’?

2013

%

2010

%

2013

%

2010

%

2016

%

2007

%

2007

%

6 Confidential


18

31 22

33

14

29

12

28 19

30 22

30 19

33

14

33

30

32

32

33

28

32

35

27

27

28

30

38

34

36

23

26

52

37 46

34

58

39

53 45

54

42 49

32

48

31

62

41


means


it means


GENDER AGE

Awareness more evenly distributed by gender and age than in 2016; female & U25/65+ weaknesses have been addressed.


B&A TOTAL

Male Female U25 25-34 35-49 50-64 65+

2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % % % % % % % % % %

7 Confidential


18

31 24

35

13

28 18

31

16

44

15

29

17 19 26 30

16

35

21 24

30

32 37

36

23

29 38

33

33

23

36

34

24

32 25

45

28

26

32

41

52

37 39 28

64

44 44 36

50

33

49

37

60 49 49

25

56

38 47

34

CLASS REGION AREA


means


it means


Blue collar workers catching up. Dubliners and urbanites far more conscious than in 2010.


ABC1 C2DE F Dublin Leinster Munster Conn/Uls Urban Rural

2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % % % % % % % % % % % % % %

B&A TOTAL

Confidential

8

18

41

11 12 9

20 18

43

9

14 13

8

19

11

25

6 5 4

12 11

23

6 5 4 5

11

17

22

30

16

12 12

20

40 37

33 32

27 24

20

EU 2007 EU 2010 ROI - 2007 ROI - 2010 B&A 2010 B&A 2016

Meaning of the Phrase ‘Loss of Biodiversity’ - Spontaneous

By and large, most B&A responses have roughly doubled since 2010, bar ‘climate change’ and ‘endangerment’ of plants/animals which have plateaued.

Decline in natural habitats

Certain animals and plants are

disappearing/ will disappear

Change of the climate

Forests will disappear/

decline

Loss of natural

heritage like nature parks

etc.

Problems with the clean air,

water/CO2 emissions

Certain animals and plants are/

will become endangered

Q.2 Can you please tell me what the phrase ‘loss of biodiversity’ means to you?

Not included in Flash EB

379

9 Confidential


40

37

33

33

32

27

24

11

10

7

6

2

3

18

Decline in natural habitats/less variety – in general

Certain animals and plants are disappearing/will disappear

Certain animals and plants are/will become endangered

Change of the climate

Forests will disappear/decline

Loss of natural heritage like nature parks/ endemic species/natural landscapes, basically the natural environment that you can relate to in your country

Problems with the clean air, water/CO2 emissions

Problems for the economy/loss of material wealth

Loss of potential for producing medicines, food and fuel

Less opportunities for tourism

Problems in my garden

Don’t care about this issue

Others

Don’t know

% Placement in

B&A 2010

4th

2nd

3rd

1st

5th

7th

6th

9th

8th

11th

10th

12th

-

-

Q.2 Can you please tell me what the phrase ‘loss of biodiversity’ means to you?

B&A TOTAL

10 Confidential


B&A Total GENDER A G E

Male Female U25 25-34 35-49 50-64 65+

2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

Base: 1006 1008 498 500 508 508 161 134 214 199 272 284 211 223 148 168

% % % % % % % % % % % % % % % % Decline in natural habitats/less variety – in general

17 40 18 42 17 37 19 37 18 43 18 41 14 32 16 43


22 37 22 38 22 37 18 38 25 39 26 39 21 33 16 36


20 33 22 36 18 29 21 28 20 35 21 34 20 29 17 37

Change of the climate 30 33 31 33 29 33 32 33 27 37 31 29 34 35 23 34

Forests will disappear/decline 16 32 16 32 16 32 20 33 17 35 15 31 17 30 12 35


12 27 12 28 12 25 14 24 13 25 11 28 10 26 14 30


15 24 16 25 14 23 14 25 16 27 16 20 14 23 13 30


3 11 3 12 2 11 0 8 2 14 1 9 7 9 1 17


3 10 3 11 3 8 1 10 2 11 4 8 5 10 3 10

Less opportunities for tourism 2 7 2 9 2 6 4 11 1 10 3 5 2 6 2 7

Problems in my garden 3 6 2 6 3 6 2 7 2 8 4 5 2 6 1 5

Others 3 3 4 3 2 4 2 3 3 2 3 2 4 8 2 2

Don’t care about this issue 1 2 1 1 1 2 3 3 0 - 1 1 1 3 1 2

Don’t know 30 18 27 17 33 19 27 15 32 15 25 20 28 20 43 16

Notable factor is the relatively modest difference between genders and across age cohorts.

Confidential

11


B&A Total

CLASS REGION AREA

ABC1 C2DE F* Dublin Leinster Munster Conn Ulster

Urban Rural

2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

Base: 1006 1008 434 495 495 447 77 66 267 281 275 244 288 320 176 163 636 664 370 344

% % % % % % % % % % % % % % % % % % % %


17 40 22 46 14 35 18 38 18 52 17 32 16 37 18 35 16 43 20 33


22 37 30 44 17 33 13 33 26 48 23 33 20 34 18 32 24 40 18 34


20 33 24 40 17 29 17 17 22 50 21 24 13 29 25 25 20 38 19 24

Change of the climate 30 33 33 41 28 28 26 31 35 39 28 36 14 26 49 31 31 36 28 29

Forests will disappear/decline 16 32 19 40 13 28 20 23 29 47 14 27 5 27 17 26 18 37 13 25


12 27 14 28 11 27 11 10 14 39 11 22 10 22 14 22 12 32 12 18


15 24 17 28 13 21 16 22 16 27 14 29 7 21 27 19 14 24 17 25


3 11 3 13 2 11 6 4 3 19 1 10 2 11 4 3 3 14 2 7


3 10 5 10 2 10 - 4 7 11 3 10 1 12 0 4 5 12 1 6

Less opportunities for tourism 2 7 2 9 2 7 4 3 4 12 2 6 0 7 3 4 2 10 2 4

Problems in my garden 3 6 2 7 3 6 1 3 3 6 2 6 3 8 2 3 3 7 2 4

Don’t care about this issue 3 2 1 1 2 3 - 3 1 1 1 0 2 4 2 0 2 1 1 2

Others 1 3 4 2 2 4 2 - 3 2 3 2 4 6 1 3 3 3 2 4

Don’t know 30 18 19 12 38 21 38 26 22 16 26 21 43 18 28 16 27 18 35 18

Modest social class and geographic differences evident.

Confidential

12


B&A Total BIODIVERSITY AWARENESS

2010 2016 Heard & Know Heard & Don’t

know Never Heard

2010 2016 2010 2016 2010 2016 2010 2016

Base: 1006 1008 184 326 295 317 527 365

% % % % % % % %


17 40 40 68 18 37 9 17


22 37 32 54 26 38 16 23


20 33 27 51 27 29 13 20

Change of the climate 30 33 42 46 35 36 23 21

Forests will disappear/decline 16 32 23 50 21 32 11 17


12 27 21 45 12 26 9 12


15 24 26 36 17 26 10 13


3 11 7 20 2 9 1 6


3 10 6 14 4 7 2 8

Less opportunities for tourism 2 7 6 11 1 7 2 5

Problems in my garden 3 6 5 10 4 5 1 4

Don’t care about this issue 3 2 1 1 1 1 2 4

Others 1 3 5 4 5 3 1 3

Don’t know 30 18 3 1 16 10 48 39

Results here suggest that respondent’s self definition has some merit.

13 Confidential

How Informed do you Feel About the Loss of Biodiversity?

21 25 16

37 39

17

39 32

41 37

38

36 33

43

40

31

33 32 39

22 23

32

18

23

5 5 6

3 4 7 2

10

0 1 1 0 1 1 0 4

Not informed at all

Not well informed

Well informed

Very well informed Don’t know

Significant increase in level of awareness, although Ireland remains behind the EU27 figures.

Q.3 How informed do you feel about the loss of biodiversity?

Flash EB Europe

2010

%

Flash EB Ireland B&A

2013

%

2010

%

2013

%

2010

%

2016

%

2007

%

2007

%

14 Confidential


35 32 30 29 40

34 34 34 32 33 32 32 38

32 42

27

36 31

40 31

31

31 36 34

33 31 41

29

37

30

28

33

16 23

17 26

16 20

18 15

14 23

19

26

17

22 13 27

2 10

2 11

2 9 3 13

4

7 1 10 2 11

2

8 11

4 11

3 11

6 9 4

17

5 8 3 7 5

15 4

Not informed at all

Not well informed

Well informed

Very well informed

Don’t know

As with national awareness of biodiversity, there are no significant differences between genders. Those aged 35-49 are most likely to feel informed; 2010

weaknesses amongst U25/65+ age cohorts have been addressed.


GENDER AGE

Male Female U25 25-34 35-49 50-64 65+

2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % % % % % % % % % %

B&A TOTAL

15 Confidential


35 32 28 27

41 35 38 35 32

28 34 33

41 42 32

21

35 28

35 37

36 31 41

32

31

30

37

31 39

18

39 39 33 31

29 40

38

29

32 33

16 23

20

24

13 22

17 24

19

26

14 21 12 18

21 30

16

24

17 21

2 10 3 13

1 8 0 3 2

23

4 5

1

4

2

6 2 13

2

5 11 4 7 3

14 5 8 7 7 6 8

3 13

5 16

2 9 5

13 3

* Caution low base

Not informed at all

Not well informed

Well informed

Very well informed

Don’t know

Slightly higher awareness amongst Dubliners and in Conn/Ulster.


CLASS REGION AREA


2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % % % % % % % % % % % % % %

B&A TOTAL

16 Confidential


35 32

5 5

24 26

52 59

36 31

34

21

55 49

25 23

16 23

46

47

16 19 6

7 2

10 8 26

1 4

1 2

11 4 6

0 5 2

16 10

BIODIVERSITY AWARENESS

Not informed at all

Not well informed

Well informed

Very well informed

Don’t know


Responses consistent with response to initial question on biodiversity.

B&A TOTAL

Heard & Know Heard & Don’t know Never heard

2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % %

17 Confidential

It is a moral obligation – because we

have a responsibility as

stewards of nature

Our well being and quality of life is based

upon nature and biodiversity as it

provides pleasure and recreation

Biodiversity is indispensable for the production

of goods such as food, fuel and

medicines

I am willing to do my bit to contribute to improving

biodiversity in Ireland

Europe will get poorer

economically as a consequence of the loss of biodiversity

I wouldn’t know how to go about

helping to improve


Attitudes to Biodiversity: B&A 2016

50 47 45 45 36

25

33 36 33 35

34

35

3 3 4 5

5 16

2 2 2

2

2 11

12 12 16 14 22

13

Very much agree

% % % %

Rather agree

Rather disagree Very much disagree

Don’t know

% %

NEW NEW

Q.4 I will read some statements about why it can be important to halt the loss of biodiversity, and please tell me how much do you agree or disagree with them:

18 Confidential

It is a moral obligation – because we

have a responsibility as

stewards of nature

Our well being and quality of life is based

upon nature and biodiversity as it

provides pleasure and recreation

Biodiversity is indispensable for the production

of goods such as food, fuel and

medicines

I am willing to do my bit to contribute to improving


Europe will get poorer

economically as a consequence of the loss of biodiversity

I wouldn’t know how to go about

helping to improve


Attitudes to Biodiversity: B&A 2016

83 83 82 84

71 60

5 5 2 2

7 27

12 12 16 14 22

13

Agree

% % % %

Disagree

Don’t know

% %

NEW NEW


19 Confidential

Biodiversity is indispensable for the production of goods such as

food, fuel and medicines

Our well being and quality of life is based upon nature and biodiversity as

it provides pleasure and recreation

Attitudes to Biodiversity: Trends

50 53 55 51 61 61

42 45 55 58

62 58 63 66

43 47

34 33 32 33 28 31

29 33

35 34 31 31 31 29

34 36

9 8 8 6 5 3

2

4

6 5

4 4 3 3

1

3

3 2 2

3 2 2

0

2

2 3 2 1 1 1

0

2

0 4 3 0 4 3

26 16

0 2 1 0 2 1

21 12

Very much agree

Rather agree

Rather disagree

Very much disagree Don’t know

‘Don’t knows’ in ROI have declined in line with enhanced awareness & understanding, scores remain well below EU data.

Flash EB Europe

2010 %


2013 %

2007 %

2010 %

2013 %

2007 %

2016 %

2010 %

Flash EB Europe

2010 %


2013 %

2007 %

2010 %

2013 %

2007 %

2016 %

2010 %

NB: Don’t know discouraged as a response on EB

20 Confidential

Attitudes to Biodiversity: Trends

61 70

77

56 71

78

40 50

44 45 39 42

48 38

33 36

32 26

20

33

26 19

38

33

31 31 36 32

29 41

32 34

3 2 2 3 1 2

4

3 12 12 15

11 10

13

5

5

1 1 1 1 1 1

0

2 5 4

5

4 4

3

1

2

0 1 0 0 1 0

20 12 8 8 5

12 9 5

29 22

Very much agree

Rather agree

Rather disagree

Very much disagree Don’t know

Don’t knows in ROI have declined in line with enhanced awareness & understanding. Scores well below EU data.

It is a moral obligation – because we have a responsibility as stewards of

nature Europe will get poorer economically of

the loss of biodiversity

Flash EB Europe

2010 %


2013 %

2007 %

2010 %

2013 %

2007 %

2016 %

2010 %

Flash EB Europe

2010 %


2013 %

2007 %

2010 %

2013 %

2007 %

2016 %

2010 %


21 Confidential

Biodiversity Is Indispensable For The Production Of Goods Such As Food, Fuel And Medicines – Level Of Agreement

42 45 42 47 42 43 40 50

42 38 44 43 44 48

37 48

29 33

31 32

28 34

29

30

30 39 28 33 32 29

27

34

2

4

2

4

2

4

3

4

1

5 4

5 1 3

2

5

0

2

1

3

0

1

0

1

0

4

1 3

0 0

0

1 26 16

24 15

28 17

27

14

28

14 23

17 22 20

34

12

Very much agree

Rather agree


Don’t know

Slightly less emphatic agreement amongst 25-34s.


Male Female U25 25-34 35-49 50-64 65+

2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % % % % % % % % % %

GENDER AGE B&A TOTAL

22 Confidential


42 45 49 48 38 42

33

48 54

37 48

38 31

49

32

63

44 42 39 50

29 33

33 33

25

33

39

27

27

37

27 41

29

27

37

24

27 35 34

30

2

4 3 5

2

4 4 2

2 8 2

1

2

4

3

4

2

6

2

3

0

2 1 2

0

2 0 2

0 5

1 0

0

0

0

2

0

3

1

1 26

16 15 11

35

18 24 22 18

13 22 19

38

21 28

7

27

15 25

17

Very much agree

Rather agree


Don’t know

Agreement strong ex Dublin/rural Ireland much more conscious of issues than in 2010.


CLASS REGION AREA B&A TOTAL


2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % % % % % % % % % % % % % %

23 Confidential


42 45 47

60 54

44 33 33

29 33

45 29

28 41

25 30

2

4

3 5

3 4

1

4

0

2

0 4

0 1

1

1

26 16

4 2

15 10

40 32

Very much agree

Rather agree


Don’t know


Those more conscious of biodiversity show greatest agreement here.

BIODIVERSITY AWARENESS B&A TOTAL


2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % %

24 Confidential

Our Well Being And Quality Of Life Is Based Upon Nature And Biodiversity As It Provides Pleasure And Recreation – Level Of Agreement

43 47 42 47 44 46 43 48 44 42 44 48 44 49

42 46

34 36

37 35

31 37

34

40

32 39 38 34 36 32

29

40

1

3 1

4

1

2

1

3

1

5 2 2 1 2

1

4

0

2

1

2

0

2

0

1

1

3 0 3

0 1

0

1 21 12

18 12

23 13

22

8

23

11 16 13

18 17

28

10

Very much agree

Rather agree


Don’t know

Slight weakness amongst 25-34s.


Male Female U25 25-34 35-49 50-64 65+

2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % % % % % % % % % %


25 Confidential


43 47 50 51

39 42 36

58 52

37 45 41

35

49 39

65

44 43 42 53

34 36

36 37

32 37

41

28 32

42 36 41

31

33

40

26

33 38 37

33

1

3 2

3

1

3 1

2 2 6 2 1

0

2 0

1

2 4

1

2

0

2 0 2

0

2 0

2 0 5 1 0

0

0 0

2

0

3

0

1 21 12 12

7

28

16 22

11 14 10 16 16

32

15 20

5

21 13

20 11

Very much agree

Rather agree


Don’t know

Stronger agreement in Conn/Ulster & rural Ireland.




2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % % % % % % % % % % % % % %

26 Confidential


43 47 52

66 55

44 34 33

34 36

42

26

33 45

33 37

1 3

2 4 1 3

1 2

0 2

1 3

0 2

0 2

21 16

4 1 11 7

32 26

Very much agree

Rather agree


Don’t know





2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % %

27 Confidential

It Is A Moral Obligation – Because We Have A Responsibility As Stewards Of Nature – Level Of Agreement

40 50

40 51

41 48

37

50

38 46 42

49 42

51 42

53

38

33

40

32

35

34

39

34

40

38 40

31 36

31

29

32

4

3 2

3

1

3

1

5

2

3 1 3

2 2

2

3

0

2 1

2

0

1

0

1

0

2 1 3

0 0

0

1 20 12

18 12

23 13

23

9

21 11

16 14 20 16

27

11

Very much agree

Rather agree


Don’t know

Agreement weakest amongst 25-34s.


Male Female U25 25-34 35-49 50-64 65+

2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % % % % % % % % % %


28 Confidential


40 50 45

54

38 46

28

54 47 43 42 44

34

50 39

67

42 47

38

54

38

33 41 35

32

32

51

33 38

38 39 36

36

32

39

22

35 35

41

30

4

3 1

2

1

4 0

2 1 4

2 2

0

2 3

4

1

3 1

3 0

2 0 2

0

2 0

2 0 4

1 0

0

0 0

2

0

2

0

1 20

12 12 7

28

17 21

9 14 10

17 17

30

16 20

5

21 12

20 12

Very much agree

Rather agree


Don’t know

Agreement stronger Conn/Uls/rural Ireland.




2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % % % % % % % % % % % % % %

29 Confidential


40 50 50

69

48 46

33 37

38

33 46

24

40 41

34 34

4

3

1 3 0 4

2 3

0

2

0 4

0 1

0 0

20 12

4 1

12 8

31 26

Very much agree

Rather agree


Don’t know





2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % %

30 Confidential

Europe Will Get Poorer Economically As A Consequence Of The Loss Of Biodiversity – Level Of Agreement

33 36 32 38

33 35 35 37 32 29 32 34 35

42

30 41

32 34

34 33

29 36

29 29 30

44 35 35 32

27

31

33

5 5

6 5

5

4

3 10

6

4 8 5 6 3

3

3 1

2 2

2

0

2

0

2

2

3 1 3

0 1

0

2

29 22 26 22

32 23

32 23

31

19 24 22 26 27

37

21

Very much agree

Rather agree


Don’t know

Again, 25-34s showing lower agreement.


Male Female U25 25-34 35-49 50-64 65+

2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % % % % % % % % % %


31 Confidential


33 36 38 40 31 33

19

40 43 34 33 29

24 35

52

28 36 34

29

40

32 34 34 36

28 34

47

28 30

39 31 39

33

26

31

33

29 38

36

28

5 5

7 5

5

5 0

3

7 5

7 2

3 6

6

4 6

6

4 3 1

2 1 3

1

2

0 2

1 4

2 1

0

2

1

1

0

3

2 1

29 22 19 17

36 26

34 28

19 17 27 29

39 30

10

33 28

19 30 27

Very much agree

Rather agree


Don’t know

Huge confusion in Conn/Ulster and rural Ireland. Very conflicted.




2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % % % % % % % % % % % % % %

32 Confidential


33 36 38

54 44

32 25 25

32 34

45

33

30

42

28 28

5 5

8 4

5 5

5 5

1

2

1 3

0 1

1 2

29 22

9 5

20 19

41 39

Very much agree

Rather agree

Rather disagree

Very much disagree

Don’t know





2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % %

33 Confidential

I am willing to do my bit to contribute to improving biodiversity in Ireland – Level Of Agreement

45 43 46 46 39

44 48 47

35 37 33 34 42 34

32 34

5 5 4 6 6 3 3

6 2 2 1

2 2 2 1

0

14 12 15 12 11 16 16 13

35-49 25-34 65+ 50-64

GENDER AGE

U25 Female Male

% % % % % % % %

Very much agree

Rather agree


Don’t know

Same pattern here vis-à-vis 25-34s.


B&A 2016

34 Confidential


45 52

39 49

42 40 39

63

42 49

35

35

36

32

34 39 39

28

39 30

5

3

6 3

8 3 3

3

5 4 2

1

2 2 4

0 0

2

2 1

14 9

18 14 12 18 19

4 13 16

Mun ster

Leinster Rural Urban

CLASS REGION

Dublin F* ABC1 C2DE Conn/ Uls

AREA

% % % % % % % % % %

Very much agree

Rather agree


Don’t know

And again, consistent pattern here.


B&A 2016

35 Confidential


45

65

39 32

35

25

46

35

5

6

4

4

2

3

1

1

14

1 10

28

Heard & Don’t know


Heard & Know

Never Heard

% % % %

Very much agree

Rather agree


Don’t know



B&A 2016

36 Confidential

I wouldn’t know how to go about helping to improve biodiversity in Ireland – Level Of Agreement

25 24 26 33

21 23 24 27

35 35 35

36

41 32 30

36

16 19 14

15

17

16 19

16

11 11 11

6 10

15 12 9

13 11 14 10 11 14 15 12

35-49 25-34 65+ 50-64

GENDER AGE

U25 Female Male

% % % % % % % %

Very much agree

Rather agree

Rather disagree

Very much disagree

Don’t know

25-34s weakest here too.


B&A 2016

37 Confidential


25 28 23 22

31

18 25 27 24 26

35 32 36 42

35

39 29

36 38

29

16 17 15

20 13 19

15

20 15

18

11 14

9

9

9 8 16

12

10 14

13 8

17 7

13 15 16

4 13 13

Mun ster

Leinster Rural Urban

CLASS REGION

Dublin F* ABC1 C2DE Conn/ Uls

AREA

% % % % % % % % % %

Very much agree

Rather agree

Rather disagree

Very much disagree

Don’t know

Dubliners more likely to agree here.


B&A 2016

38 Confidential


25 27 22 26

35 26

45 33

16 26

14

10

11

19 10

6

13

2 9

25



Heard & Know

Never Heard

% % % %

Very much agree

Rather agree

Rather disagree

Very much disagree

Don’t know


Those more conscious of biodiversity show most polarised results here.

B&A 2016

39 Confidential

The decline & possible extinction of animal species, flora and fauna, natural habitats and ecosystems - How Serious Is the Problem Locally?

1 2 2 4 4 2 3 3 8

12 11

20 23 17 16

10

45 47 51

44 48

49 37

43

43 37 35 28

23 31

26 32

2 2 1 4 2 1

17 11

Not a problem at all

Not a serious problem

Fairly serious problem

Very serious problem

Don’t know

Decline in don’t knows, combines with increase in sense of seriousness of problem, but still well behind EU data.

Q.5a And how serious is the problem locally in Ireland?

Flash EB Europe

2010

%


2013

%

2010

%

2013

%

2010

%

2016

%

2007

%

2007

%

40 Confidential






Don’t know

3 3 3 4 3 3 5 4 2 4 3 4 5 3 3 2

16 10

19 11 13 9

13 13 15 10 21

11 14

9 14

8

37 43

38 43 37 43

39 36 38 44 35

45 38

40 37

46

26 32 24 33

28 32 26 35

25

30 27 29 29 36

23

34

17 11

16 10

19 13

18 12

19 11 14 11 14 13

23

10

No significant gender or age differences.


Male Female U25 25-34 35-49 50-64 65+

2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % % % % % % % % % %


41 Confidential






Don’t know

* Caution low base

3 3 2 2 5 4 3 4 2 2 6 1 4

9 1 1 3 3 4 5

16 10 16

11 16

10 16 7 12

6

18

9

19 17

15 9

17 10

14 11

37 43

42 43 31 43

51

43 35 41

40

48

37 35

37 49 32 42

45 44

26 32 28 36

26

30 14

30 40 43 19 28 20 21

25

38

32 36 17 26

17 11 11 8

22 14 17 15 12 8

17 14 20 18 21

3

15 10

20 14

Dubliners, urbanites generally and middle classes all more inclined to see it as a serious problem.




2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % % % % % % % % % % % % % %

42 Confidential

The decline & possible extinction of animal species, flora and fauna, natural habitats and ecosystems - How Serious is the Problem Locally?

3 3 0 1 2 3 6 6 2 2

29 23 16

10 19 7

16 11 15 12

15 7

61 63

37 43

49

35

43 55

30 38 47

50

6 10

26 32

29

56 27

23

25 21

33 39

0 3

17 11

4 1

13 8

24 23

3 2 4 1





Don’t know

Those more conscious of biodiversity show greatest consciousness of the seriousness of the issues here.



Heard & Know Heard & Don’t

know Never heard

Serious Not Serious

2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % % % % % %

GLOBAL PROBLEM

43 Confidential

The decline & possible extinction of animal species, flora and fauna, natural habitats and ecosystems - How Serious is the Problem Globally?





Don’t know

B&A data well behind EU data. B&A data shows strong decline in ‘Don’t know’ as understanding grows.

1 1 1 1 1 1 1 1 2 3 3 4 4 3 4 4

25 29 28 23 26

21 29 32

69 63 66 69 64 73

48 50

2 4 2 3 5 2

19 12

Q.5b And how serious is the problem globally?

Flash EB Europe

2010

%


2013

%

2010

%

2013

%

2010

%

2016

%

2007

%

2007

%

44 Confidential

The decline & possible extinction of animal species, flora and fauna, natural habitats and ecosystems - How serious is the Problem Globally? Level Of Agreement

Not a problem at all Not a serious problem



Don’t know

1 1 1 2 1 1 1 2 1 2 0 1 1 1 0 0 4 4 5 4 3 5 4 4 3 4 5 6 3 2 4 5

29 32 32 33 26

32 34 32 29

34 26

31 31 31

22

36

48 50

46 51

50

49 43 50

47

48

53 49

49 52

45

50

19 12

17 11

21 13 17

11 20

11 14 13 16 14

29

9

No gender and age differences of note.


Male Female U25 25-34 35-49 50-64 65+

2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % % % % % % % % % %


45 Confidential





Don’t know

* Caution low

base

1 1 0 1 1 2 0 3 0 1 0 1 1 3 1 1 0 1 1 2 4 4 4 4 4 5 4 1

2 3 6 4 4 7

4 4 3 5 5 3

29 32 28

34 26

32 49

27

18

32 31 32 36 25 31

43

23

32 37 33

48 50

56 54

45

46 31

54 69

55 47

51 32 46 42

46

55

52 38 46

19 12 12 8

24 14 17 15 11 9

17 12

26 19 22

6

18 9

19 16

Connacht/Ulster inhabitants seem more circumspect about the seriousness of the problem.




2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % % % % % % % % % % % % % %

46 Confidential


1 1 0 0 0 0 1 4 4 4 2 2 3 4 5 6

29 32 28 24

33 41

26

32

48 50 67 73 50

46

41

34

19 12

3 1

13 9

27 24




Don’t know


Those more conscious of biodiversity show greatest consciousness of the seriousness of the issues here.



2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % %

47 Confidential

Do You Think That The Decline And Possible Extinction Of Animal Species, Flora And Fauna, Will Have An Impact On You Personally?

Yes I am already affected by the loss

of biodiversity

Yes it will have an effect on me, but not

now, later on

No, not on me personally but my

children

No, it will not have an effect

Don’t know

Growing sense of short-medium term impact – B&A 2016 in line with European data.

9 17 16 12

20 16 10

19

35

35 33 31

42 41

29

35

35

37 43

40

32 35

29

20

19 9 6

14 12

7

12

12

2 2 2 3 2 1

20 14

Q.6 How serious is the decline and possible extinction of animal species, flora and fauna, natural habitats and ecosystems in Ireland?

Flash EB Europe

2010

%


2013

%

2010

%

2013

%

2010

%

2016

%

2007

%

2007

%


48 Confidential



of biodiversity


now, later on


children


Don’t know

10 19

10 20

11 19

8 18

11 19

12 19

9

21

9

21

29

35

31

34

27

37

37

39

33

42

27

35

31

30

15

29

29

20

27

19

30

20

18

10

25

17

34

23

30

21

35

24

12

12

12

14

13

10

12

17 9

11 11

8 15 12

17

15

20 14

20 13

19 14

24 15

22

11 16 13 15 16

25

11

Sense of loss more keenly felt amongst younger cohorts, older people recognising it is their children who will be most affected.


Male Female U25 25-34 35-49 50-64 65+

2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % % % % % % % % % %


49 Confidential



of biodiversity


now, later on


children


Don’t know

10 19

13 20

9 20

4 14 18

32

8 16

5 13 10

15 13 24

7 13

29

35

34

41

25

31

32

39 33

35

25

37

27

28 32

44

29

36

29

34

29

20 30

18

28

21

28

25 25

10

39

25

24

19 26

28

28

18

29

23

12

12 10 11

15

13

12

10 6

11 14 8

19 21 9

7

11

11

15 14

20 14 13 11

24 16

25

12 19

12 13 15 25

19 23

5

19 12

21 16


Strong improvements across the board, but Dubliners more inclined to feel they are already feeling the effects.

CLASS REGION AREA


2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % % % % % % % % % % % % % %

B&A TOTAL

50 Confidential


10 19 19

36

12 13 6

11 15 24

5 7 13

23

2 9

29

35 41

43

32 39

23

26

38

42

21 23

36

41

11

11

29

20

26

13

34 25

26 20

32

20

33 25

34

20

26

31

12

12

6

5

7 11

18 19

7 6

28 37

8 9

47

37

20 14

8 3

16 11

26 24

9 7 12 9 9 7

15 12


of biodiversity


now, later on


children


Don’t know


Those more conscious of biodiversity show greatest consciousness of losses.


Heard & Know


Never heard Serious Not Serious Serious Not Serious

2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % % % % % % % % % %

IRELAND GLOBAL

Confidential

51

Do You Feel There Are Endangered Species In Ireland?

43

23

34

Don’t know

No

Yes

45

42

39

39

42

49

48

45

51

51

38

44

38

56

44

42

Male

Female

U25

25-34

35-49

50-64

65+

ABC1

C2DE

F

Dublin

Leinster

Munster

Conn/Uls

Urban

Rural

%

Strong recognition of the issue amongst older people and in Connacht/Ulster.

Q.6b Do you feel there are any species that are endangered in Ireland?

New Question

Confidential

52

What Threatens Biodiversity The Most?

%

27

13

26

19

9

5

1

3

26

15

13

23

14

3

0

4

26

23

11

16

8

3

0

14

30

20

16

12

8

4

0

9

Pollution of air/water

Climate change

Man made disasters

Intensification of agriculture, deforestation and over-fishing

Land use change and development

Plants and animals introduced into our ecosystems

Other

Don't know

2010 EU

2010 Ireland

2010 B&A

2016 B&A

Pollution seen as greatest threat to biodiversity.

Q.7 What threatens biodiversity the MOST?

Confidential

53



Male Female U25 25-34 35-49 50-64 65+

2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

Base: 1006 1008 498 500 508 508 161 134 214 199 272 284 211 223 148 168

% % % % % % % % % % % % % % % %

Pollution of air/water (seas, rivers, lakes, etc.)

26 30 25 31 26 29 24 27 28 33 28 30 25 29 21 30

Climate change 23 20 24 20 22 21 31 21 15 21 24 18 23 25 22 18

Man made disasters (e.g. oil spills, industrial accidents, etc.)

11 16 11 16 12 17 8 15 11 14 11 21 14 15 13 14


16 12 18 14 15 10 14 17 20 10 15 10 18 10 13 16

Land use change and development (e.g. roads, housing, industry, etc.)

8 8 9 8 7 8 5 5 10 10 8 7 7 7 7 10

Plants and animals introduced into our ecosystems (that are not normally found in a region or country)

3 4 3 3 3 4 5 4 1 4 4 4 3 2 2 4

Other 0 0 - 0 0 0 - 0 - - 0 - - 1 - 1

Don’t know 14 9 11 7 16 11 14 9 15 8 10 10 11 11 21 6

Demographic differences are fairly modest.


Confidential

54


B&A Total

CLASS REGION AREA

ABC1 C2DE F* Dublin Lein ster

Mun ster

Conn Ulster

Urban Rural

2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

Base: 1006 1008 434 495 495 447 77 66 267 281 275 244 288 320 176 163 636 664 370 344

% % % % % % % % % % % % % % % % % % % %


26 30 30 28 22 30 27 46 17 22 33 30 27 31 26 41 20 28 34 33

Climate change 23 20 22 24 24 19 19 8 32 16 14 25 20 22 26 19 27 22 16 18


11 16 11 17 12 17 10 10 9 24 12 12 12 15 14 14 10 17 14 16


16 12 19 13 14 11 12 17 20 11 19 14 12 11 12 13 19 11 11 13


8 8 8 8 7 8 11 7 6 12 6 7 10 5 9 7 7 8 9 7


3 4 3 4 3 4 2 2 4 4 3 5 2 2 3 3 4 4 2 2

Other 0 0 - 0 0 0 - - - 0 - - 0 1 - - 0 0 - 0

Don’t know 14 9 7 8 18 10 18 11 13 9 12 8 17 13 11 5 13 9 14 10

Pollution much more prominent in Connacht/Ulster.


Confidential

55


Total

BIODIVERSITY AWARENESS IRELAND GLOBAL

Heard & Know


Never Heard

Serious Not Serious Serious Not Serious

2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

Base: 1006 1008 184 326 295 317 527 365 639 754 201 143 773 835 46 60

% % % % % % % % % % % % % % % %


26 30 36 29 29 32 20 29 28 31 26 28 29 31 28 21

Climate change 23 20 15 19 25 22 24 20 23 21 25 25 22 21 23 38


11 16 13 20 7 15 13 14 12 17 14 18 12 17 12 13


16 12 21 21 21 10 12 7 20 13 15 13 20 14 8 7


8 8 11 6 8 10 7 8 9 9 8 4 9 9 8 2


3 4 3 4 4 4 2 3 3 4 3 1 3 4 3 1

Other 0 0 - 0 - - 0 1 0 0 - 1 0 0 - 2

Don’t know 14 9 0 0 7 7 22 19 5 4 10 9 5 3 18 15


Awareness of Organisations

57 Confidential

Awareness of the Natura 2000 Network?

I’ve heard of it/them and I know what it

is/they are I’ve heard of it/them

but I do not know what it is/they area

I have never heard of it/them

Don’t know

Far higher awareness than in 2010 not far off EU 2013 Europe data.

6 8 11 1 1 2 2 7

12 13 16

4 3 6 7

16

80 78 73

94 96 94

73

69

1 1 0 1 0 0

18 9

Q.8 I am going to read out a number of different organisations and events. For each one I read out, please tell me which statement on this list best describes your awareness

Flash EB Europe

2010

%


2013

%

2010

%

2013

%

2010

%

2016

%

2007

%

2007

%


58 Confidential

Awareness of Specific Organisations: B&A Trend


is/they are

I’ve heard of it/them but I do not know what it

is/they area


Don’t know

National Parks and Wildlife Service

Heritage Week

The Heritage Council

SACs – Special Areas of

Conservation

Natura 2000

Network

2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

49 54

33 44

28 37

19 26

2 7

34 26

38 28

40 30

25

24

7

16

11 15 21 23

25 27

44 42

73

69

5 5 8 5 7 6 12 8

18 9


Clear improvements across the board.

59 Confidential

Awareness of National Parks and Wildlife Service


is/they are

I’ve heard of it/them but I do not know

what it is/they area


Don’t know

49 54 50 56

48 52

37 41 47

53 54 53 56 65

47 54

34 26 35 25 33 28

38 26

33 26 32

28

34 21

34 30

11 15 10 15 13 15

17 27 12 17

10 14

7 9

12 11

5 5 5 4 6 5 8 5 8 5 4 5 2 5 6 5

No gender differences; awareness increases with age up to 50-64s and then slips back a little.


Male Female U25 25-34 35-49 50-64 65+

2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % % % % % % % % % %


60 Confidential



is/they are




Don’t know

49 54 57 57

42 52 53 55

42 49

35

53 55 52

73 65

45 53 55 56

34 26 31

25

36 27

37 32

36 22 48

29 29 31

17 23

34 27

33 26

11 15 8

13 14 17

9 11

15 19

13 15 10 15 6 10

12 14

10 16

5 5 4 5 8 5 0 2

7 10 4 3 6 2 4 2

8 6 2 2

Awareness strongest in Connacht/Ulster, as in 2016.




2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % % % % % % % % % % % % % %

61 Confidential


49 54

72 74

49 57

41 35

55 61

46 36

53 58

33 33

34 26

16 14

43 32

35

32

30 23

35

39

31 26

51

30

11 15 8 7

5 8

16 27

10 12 15 23 11 12 10

34

5 5 3 5 3 2 7 6 5 4 4 2 4 4 6 3


is/they are




Don’t know


Those more conscious of biodiversity show greatest awareness here.


Heard & Know



2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % % % % % % % % % %

IRELAND GLOBAL

62 Confidential

Awareness of Heritage Week


is/they are




Don’t know

33 44

34 44

32 43

18

32 29

41 40 40 43

57

31

49

38

28 38

27

38

29

44

28 37

31 36 29

38

23

36

28

21 23 20 24 22 22

27 34 23 22

19 26

14 16

24

19

8 5 8 5 8 6 11

6 10 6 5 5 5 5 9 5

Similar pattern here also, awareness peaks amongst 50-64s.


Male Female U25 25-34 35-49 50-64 65+

2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % % % % % % % % % %


63 Confidential



is/they are




Don’t know

* Caution low base

33 44 43

48

25

40 34

41

28

43

29

42

26

38

59 54

28

43 41 45

38

28 34 26

40

28 42 39

37

19 50 30

39

32

21 33

38

26 38 31

21 23 17 19

25 27

21 17

26 27

16 24

25

27 14

11

24 24

17 21

8 5 6 6 10 5 2 2

9 11 5 4

10 3 7

2 10 7 5 3

Awareness strongest in Connacht/Ulster, improvements have been made elsewhere particularly urban Ireland.




2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % % % % % % % % % % % % % %

64 Confidential


33 44

61 62

35 45

22 27

38 48

27 32

37 46

24 31

38

28

23 18

45 34

39 31

37 26

39 39

36 28

44 38

21 23 8 14 15 18

29 36

18 21 29

26 20 22 23

28

8 5 7 6 4 4 10 6 7 5 5 3 7 5 9

3


is/they are




Don’t know




Heard & Know



2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % % % % % % % % % %

IRELAND GLOBAL

65 Confidential

Awareness of The Heritage Council


is/they are




Don’t know

28 37

28 37

27 36

14

26 27 33 32 35 35

48

27

41

40 30

41 30

39 31

40

27 36

31 41 34

44 24

40

34

25 27 23 27 27 27

39 42 27 28

20 27

17 21

24 19

7 6 8 6 7 6 8 5 10 8 6 5 4 7 9 6

Awareness peaks amongst 50-64s, strong improvements amongst over 50s and U25s.


Male Female U25 25-34 35-49 50-64 65+

2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % % % % % % % % % %


66 Confidential



is/they are




Don’t know

* Caution low base

28 37 37 41

19

34 32 31 24

37

22

36

23 32

49 43

24

36 34 38

40 30

38 30

41

28

45 55

35

21 56 32

36

33

31 38

40

27 42 35

25 27 19

23

30 32

20 13

30 28

16 28

34 31

15 18

27 28

21 25

7 6 5 6 9 7 3 2 11 14

6 4 7 4 4 1 9 8 4 3

Awareness strongest in Connacht/Ulster, as in the past improvements occurring in urban areas.




2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % % % % % % % % % % % % % %

67 Confidential


28 37

58 57

30 35

16 21

34 41

21 30 32

39

24 26

40 30

25 21

50 42

40 28

39 30

43 30

40 31

34 27

25 27

12 15

16 19

34 44

21 24 31 36

22 25

33 44

7 6 5 7 3 4 10 8 6 6 5 4 6 5 9

3


is/they are




Don’t know




Heard & Know



2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % % % % % % % % % %

IRELAND GLOBAL

68 Confidential

Awareness of SACs – Special Areas of Conservation


is/they are




Don’t know

19 26

20 30

18 24

9 14 14

28 24 24 25 31

21

35

25

24 28

23

22

24

18

25 25

18 27 27 29

26

19

22

44 42 41

40

46

45

62

53 48

45 37 43 33 36

46

36

12 8 10 8 14

7 11 8 13 9 11

6 12

7 14

8

A slight change in that awareness builds further amongst 65+ cohort, rather than showing decline.


Male Female U25 25-34 35-49 50-64 65+

2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % % % % % % % % % %


69 Confidential



is/they are




Don’t know

* Caution low base

19 26 23

29

13 23

38 35

9

26 15

26 19 20

42 38

12

26 30 27

25

24 28 22

22

24

24 32

25

18 30

27

22 23

21 29

24

22 25

26

44 42 40 39

49

46

36 31

47

41 48

42

50 51

26 31

46

42

41 42

12 8 10 9 16

7 1 2

20 15

7 5 10 6

11 3

17 9

4 5

Awareness remains strongest in Connacht/Ulster, but greatest improvements are in urban areas.




2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % % % % % % % % % % % % % %

70 Confidential


19 26

45 51

19 23

11 9

24 31

14 16 23

30

11 14

25

24

23 17

35 34

19 20

25

24

29 24

26 23

25 26

44 42

24 25

38 37

55 62

40 39

52 55 42

41

52

57

12 8 8 8 8 6 16

9 11 6 5 5 9 7 11

3


is/they are




Don’t know




Heard & Know



2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % % % % % % % % % %

IRELAND GLOBAL

71 Confidential

Awareness of Natura 2000 Network


is/they are I’ve heard of it/them

but I do not know what it is/they area


Don’t know

2 7

2 7

1 6

1 5 2 5 2 5 2 9

2 11 7

16

9

15

6

16

8

15

7

22

7

14 9

13

6

13

73

69

71

69

74

68

78

74

71

63

73

72

71

68

70

65

18 9

17 8

19 10 13

6

20 11

17 9

18 9

22

10

No significant differences in awareness by age or gender.


Male Female U25 25-34 35-49 50-64 65+

2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % % % % % % % % % %


72 Confidential



is/they are




Don’t know

2 7

2 7

1 6 3

8 2

11 1 5 2 1 4

10 1

7 3 6 7

16

9

16

6

15 10

19

4

16

8

15

9 8 8

28

7

15

9

16

73

69

72

66

72

71 78

70

72

57 81

76

73 81

60

58

73

66

72

72

18 9

17 11

20

9 10 3

22 17

10 4

15 9

27

4

19 11

16 6

Stronger awareness amongst inhabitants of Connacht/Ulster; complete reversal of 2010 – the ‘Ming’ effect?




2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % % % % % % % % % % % % % %

73 Confidential


2 7 9

15

0 4 1 2 3 8

0 3 2 8

0 2 7

16 16

22

9

18

4 8 9

19

6 10 9

17

5 9

73

69 60

54

77

70

74

79 71

66

83 78

74

68

70

82

18 9

15 9

14 8

21 11

17 7 11 9

15 7

25

7


is/they are

I’ve heard of it/them but I do not know what

it is/they are


Don’t know




Heard & Know



2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % % % % % % % % % %

IRELAND GLOBAL

Confidential

74

Sources of Information about Biodiversity such as Threats, Losses etc

TV and internet dominate. Sharp decline for newspapers & magazines.

Q.9 Where would you get information about biodiversity such as threats, losses, etc?

52

42

33

9 11

5

54 49

35

9 11 7

54

28 32

14

7 3

48 48

16 14

4 6

EU 27 - 2007 ROI - 2007 B&A 2010 B&A 2016

Television news and

documentaries

Internet Newspapers & magazines

Radio Publications/books/

brochures

School or university

Internet figure for EB ROI 07 may have been posturing.

Confidential

75



Male Female U25 25-34 35-49 50-64 65+

2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

Base: 1006 1008 498 500 508 508 161 134 214 199 272 284 211 223 148 168

% % % % % % % % % % % % % % % %

Television news and documentaries

54 48 57 51 52 46 50 37 51 41 55 49 56 53 62 62

Internet 28 48 27 49 30 46 40 68 36 60 33 52 18 35 6 20

Newspapers & magazines 32 16 31 15 32 16 21 7 30 13 33 16 40 20 35 23

Radio 14 14 16 15 11 13 11 7 12 11 12 10 14 21 21 20

School or university 3 6 3 4 2 7 12 24 1 4 0 4 1 2 - 0

Publications/books/brochures 7 4 7 4 7 3 8 2 4 2 5 4 9 3 11 7

Family/friends 3 3 4 2 3 3 3 2 5 3 2 4 4 1 3 3

Events (conferences, fairs/exhibitions, festivals, etc)

1 2 1 1 1 2 1 1 1 2 0 1 1 1 1 3

Other 2 1 2 1 2 1 2 - 4 1 2 1 0 1 3 2

Don’t know 8 10 7 10 9 11 7 7 11 11 6 10 7 13 9 11

Clear generational differences evident.


Confidential

76


B&A Total

CLASS REGION AREA

ABC1 C2DE F* Dublin Leinster Munster Conn Ulster

Urban Rural

2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

Base: 1006 1008 434 495 495 447 77 66 267 281 275 244 288 320 176 163 636 664 370 344

% % % % % % % % % % % % % % % % % % % %


54 48 52 51 55 45 60 58 46 49 59 47 64 39 47 64 55 45 53 54

Internet 28 48 33 55 26 43 22 37 27 44 39 55 15 52 35 38 26 51 31 43

Newspapers & magazines

32 16 33 16 30 15 38 15 44 21 25 7 21 11 40 27 32 15 32 17

Radio 14 14 14 12 14 15 12 17 14 10 20 19 11 11 8 15 11 13 18 14

School or university 3 6 2 6 2 6 6 5 2 5 1 5 4 7 4 7 3 5 2 7

Publications/books/brochures

7 4 8 2 6 4 7 8 10 1 6 5 4 2 10 8 8 3 6 5

Family/friends 3 3 3 3 3 2 5 1 3 2 3 4 1 1 8 4 3 2 5 3


1 2 1 2 1 2 2 2 1 0 - 1 1 2 2 4 1 2 1 1

Other 2 1 2 1 2 1 1 1 1 - 1 1 6 2 0 1 1 1 3 1

Don’t know 8 10 5 6 10 13 7 16 6 14 4 6 15 16 6 3 8 10 8 12

Regional differences evident to an extent – not as marked as generational shift.


Confidential

77


Total

BIODIVERSITY AWARENESS IRELAND GLOBAL

Heard & Know


Never Heard

Serious Not

Serious Serious

Not Serious

2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

Base: 1006 1008 184 326 295 317 527 365 639 754 201 143 773 835 46 60

% % % % % % % % % % % % % % % %


54 48 53 57 61 49 51 41 55 52 65 45 56 53 59 35

Internet 28 48 31 50 27 48 28 45 32 48 25 53 32 49 28 53

Newspapers & magazines 32 16 37 24 41 16 25 8 35 18 30 9 35 17 32 15

Radio 14 14 17 14 16 16 11 11 14 15 11 10 14 15 6 6

School or university 3 6 6 8 4 6 1 4 3 6 2 4 3 6 2 4

Publications/books/brochures 7 4 10 6 6 3 7 2 9 4 4 2 8 4 2 -

Family/friends 3 3 5 4 3 3 3 1 4 3 2 1 3 3 - 6


1 2 3 2 1 2 0 0 1 2 0 0 1 2 - 2

Other 2 1 3 2 2 - 2 1 2 1 1 1 2 1 - -

Don’t know 8 10 1 2 3 6 13 22 5 6 7 15 5 6 9 16


More modest differences here

78 Confidential

Personally Make an Effort to Protect Biodiversity

67 70 71 71 75 78

51

63

21 20 20

21 18 18

32

23

10 8 8 6 5 3

5 7

2 1 2 2 1 12

7

Yes I do/Yes, but I would like to do even

more

No, because I do not know what to do

No, for other reasons Don’t know

Proportion of population making an effort has increased, but remains well behind EU. Difference in Flash EB Ireland and B&A data, may be due to ‘social conscience’ framing effect of EB. B&A omnibus

more eclectic mix of topics, which may elicit a gut reaction – more real life response.

Q.10 Would you say that you personally make an effort to protect biodiversity?

Flash EB Europe

2010

%


2013

%

2010

%

2013

%

2010

%

2016

%

2007

%

2007

%

79 Confidential


24 31

23 29 25

34

16 26 23 27 28 30

25 35

27

40

27

32

28

34

26

30

26

25 28

33 30

39

27

30

19

26

32

23

32

23

31

22

42 34

30 25 27

19

33

20

29

19

5 7

5 7

5 7

4 8

5 7 5

7 5 8

7

6

12 7

12 7

12 7

12 6

14 9 11

5 10 7

18 9

Yes, I do

Yes, but I would like to do even more


No, for other reasons

Don’t know

Agreement increases with age.


Male Female U25 25-34 35-49 50-64 65+

2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % % % % % % % % % %


80 Confidential


24 31

25 33

24 30

24 28 22

46

28 32

16 18

33 26 22

34 27 26

27

32

32

35

23

30

27

30 35

23

23

35

22 28

27 49

27

33

26 31

32

23 28

20

34

24 34

28 27

20

33

23

40 28

24

19

31

23

32 22

5 7

4 6

6 7

2 7

7 3

5

5

4 16

4

3

5

3 4

13

12 7 11

6 14

8 13

6 9 8 14

6

18 9 11

4 14

6 10 8

Yes, I do




Don’t know

Stronger agreement in Dublin.


CLASS REGION AREA


2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % % % % % % % % % % % % % %

B&A TOTAL

81 Confidential


Yes, I do




Don’t know

24 31

45 54

19 26

20 16

32 36

13 23

28 35

26 17

27

32

39

35

35

39

18 23

34 37

23

26

33

36

9

11

32

23

10 7

37 22

36 37

22 19

47 24

27

18

34 41

5 7

2 3

5 7

6 11

4 4

6 22 4

5

17 19

12 7 4 1 5 5

19 13

7 5 11

4 8 5 14 12


Those more conscious of biodiversity show greatest involvement here.


Heard & Know



2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016

% % % % % % % % % % % % % % % %

IRELAND GLOBAL B&A TOTAL

biodiversity awareness, understanding & impact of its … · · 2017-03-27biodiversity...

Documents