birmingham - proposed social media policy
DESCRIPTION
Presentation delivered to Birmingham's Corporate Consultation Improvement Group on 6th July 2010 on the proposed Social Media PolicyTRANSCRIPT
Simon WhitehouseDigital Birmingham
Talis Platform Day
Wednesday 16th June
Birmingham – Social Media Working Party
Talis Platform Day
Wednesday 16th June
Birmingham – Social Media Working Party
• Representative group from across council
• Range of experience using web technologies in work
• Written the proposed Social Media Guidelines and Strategy
Social media is a shift
• from Web 1.0 to Web 2.0
• from broadcast to conversation
• from content provision to user generated content
• from consumption to participation
Talis Platform Day
Wednesday 16th June
Proposed Social Media Guidance
1. Monitoring, research and intelligence
2. Personal professional use
3. Corporate use
Monitoring, research and intelligence
• Not about creating content
• Reading, viewing and listening
Monitoring, research and intelligence
Talis Platform Day
Wednesday 16th June
Lotus Notes can be social media too
The Save Solihull Maternity Services group promoted a rally in Mell Square
Personal professional use
Create individual professional networks
Make it clear that you are acting in a personal capacity
Ask for and give advice
Talis Platform Day
Wednesday 16th June
Corporate use
Develop a strategy for engagement
Use corporate branding and logos
Monitor effectiveness
Inform, Involve, Consult?
Social Media Sessions
For Birmingham City Council officers
23rd July 2010
10 - 12 pm or 2 - 4 pm
