Tim LloydHead of digital communications

BIS Digital Communications

Today• What do we mean by 'digital'? • Our experiences with the web (hopes, fears

and questions)• The BIS approach to digital: listen, share, engage

(examples)• Pause• How can BIS Local listen?• How can BIS Local share online? • Opportunities for engaging • Wrap up

BIS Digital Communications

Aims

• You feel aware of how the public web might help your work (but you don’t feel obliged)

• You have an opportunity to try some digital activity (not just me talking)

• You tell me what you do/don’t like or understand• You get some useful pointers and information

BIS Digital Communications

What do we mean by digital?

BIS Digital Communications

Hopes, fears and questions

BIS Digital Communications

Listen

BIS Digital Communications

• Google Alerts

• Twitter search

• Topsy: http://topsy.com/s?q=eurozone+uk+business

• Netvibes: http://www.netvibes.com/timolloyd#Eurozone

Share

BIS Digital Communications

Engage

BIS Digital Communications

Pause

BIS Digital Communications

How can BIS Local...

BIS Digital Communications

• Listen?

• Share?

• Engage?

Why engage

- If you offer a channel, people expect to be able to have a conversation

- Social media channels make it easy for people to have a voice

Engagement leads to action

Forrester identified six groups of people:• Creators ‘I blog, video, and write web pages’• Critics ‘I comment on articles and review hotels and

pubs’• Collectors ‘I’m an avid reader and organiser of

information’• Joiners ‘Connect with me! I’m on Facebook and

LinkedIn’• Spectators ‘I read and watch a lot, but rarely participate’• Inactives ‘The web is for shopping and maps’

Introduction

• Personal introduction

Data: Forrester Research

Channels and engagement

•It’s not just Twitter

•Twitter is only good for broadcast, amplifying and limited conversation

•Our most useful social media activity is when we create content

•Content gets people engaged

What makes ‘good social media’?

• Time – it doesn’t happen overnight• Sharing content• Talking to people

How can we use social media as civil servants?

• To listen• To amplify• To respond

Useful sources of information• Social media guidance for civil servants

http://www.cabinetoffice.gov.uk/resource-library/social-media-guidance

• BIS digital blog www.discuss.bis.gov.uk/bisdigital

• Public Sector Bloggers: http://publicsectorblogs.org/

• The digital engagement guide:www.digitalengagement.info/