Download - Bis local pres
Tim LloydHead of digital communications
BIS Digital Communications
Today• What do we mean by 'digital'? • Our experiences with the web (hopes, fears
and questions)• The BIS approach to digital: listen, share, engage
(examples)• Pause• How can BIS Local listen?• How can BIS Local share online? • Opportunities for engaging • Wrap up
BIS Digital Communications
Aims
• You feel aware of how the public web might help your work (but you don’t feel obliged)
• You have an opportunity to try some digital activity (not just me talking)
• You tell me what you do/don’t like or understand• You get some useful pointers and information
BIS Digital Communications
What do we mean by digital?
BIS Digital Communications
Hopes, fears and questions
BIS Digital Communications
Listen
BIS Digital Communications
• Google Alerts
• Twitter search
• Topsy: http://topsy.com/s?q=eurozone+uk+business
• Netvibes: http://www.netvibes.com/timolloyd#Eurozone
Share
BIS Digital Communications
Engage
BIS Digital Communications
Pause
BIS Digital Communications
How can BIS Local...
BIS Digital Communications
• Listen?
• Share?
• Engage?
Why engage
- If you offer a channel, people expect to be able to have a conversation
- Social media channels make it easy for people to have a voice
Engagement leads to action
Forrester identified six groups of people:• Creators ‘I blog, video, and write web pages’• Critics ‘I comment on articles and review hotels and
pubs’• Collectors ‘I’m an avid reader and organiser of
information’• Joiners ‘Connect with me! I’m on Facebook and
LinkedIn’• Spectators ‘I read and watch a lot, but rarely participate’• Inactives ‘The web is for shopping and maps’
Introduction
• Personal introduction
Data: Forrester Research
Channels and engagement
•It’s not just Twitter
•Twitter is only good for broadcast, amplifying and limited conversation
•Our most useful social media activity is when we create content
•Content gets people engaged
What makes ‘good social media’?
• Time – it doesn’t happen overnight• Sharing content• Talking to people
How can we use social media as civil servants?
• To listen• To amplify• To respond
Useful sources of information• Social media guidance for civil servants
http://www.cabinetoffice.gov.uk/resource-library/social-media-guidance
• BIS digital blog www.discuss.bis.gov.uk/bisdigital
• Public Sector Bloggers: http://publicsectorblogs.org/
• The digital engagement guide:www.digitalengagement.info/