biscuits nutresainforme2017.gruponutresa.com/pdf/14_biscuits.pdf · 58 ntegrated report 2017 cagr...
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58 Integrated Report 2017
CAGR 6,2%* *Compound Annual Growth Rate
Price
Volume
CAGR 5,7%
The sales in Colombia represent
6,6%-3,8%
CAGR 3,1%
2016 20152017
2016 20152017
2016 20152017
2016 20152017
of Grupo Nutresa’s total sales. of the total business unit sales.
The international sales represent
of the total business unit sales.
Growth percentage
Margin
CAGR 8,8%
12,5%
Represents
of Grupo Nutresa’s ebitda.
Growthpercentage
The Biscuits Business represents
25,8%
1.567
10,9%
1.738
1,8%
1.768
20,3%
9,6%
-0,7%5,7%
5,5%
12,1% 11,9%
10,0%
785855
289 284
220 186 4,6%
21113,3%
21,1%
50,4%49,6%
877
302
• We launched the Baked Tosh Snacks, which supplement our value proposition in the healthy segment of the snacks category. With this launch, we reached more than 65.000 consumers and achieved a 15% growth of the brand.
• The portfolio profitability enhancement process was performed by means of the prioritization of the segmentation, innovation
and investment in brands exhibiting a higher growth rate and a greater gross margin.
• We achieved a two-digit growth rate in the exports from Colombia. We highlight the improvement in the dynamics of the South American and African markets.
• We made progress in the research on raw materials and processes in Colombia and developed competitive
advantages that can be migrated to our operations in Central America and the United States.
• We coded new value propositions focused on health and well-being in specialized chain stores in the United States by improving the price per kilo and generating differentiation in relation to local competitors.
Biscuits Nutresa
Alberto Hoyos Lopera | President[Part of Nutresa since 1993]
53 years old
RELEVANT ASPECTS FROM 2017
Total Sales
(Direct employees,indirect employeesand apprentices)
(Direct employees and apprentices)
Sales in Colombia International SalesUSD million
COP billionS A L E S
E B I T D A E M P L OY E E S
5.78928,4% 71,6%
Local International
63,4% 36,6%
COP billion
59
OUTLOOK FOR 2018
• We will concentrate our growth initiatives and investment in our ten main brands.
• The Baked Tosh Snacks market coverage will be expanded.
• We will take advantage of the development of the distribution of Grupo Nutresa in stores in the United States, particularly in its northeast region, in order to strengthen the presence of brands such as Dux, Festival and Chiky.
• We will continue to boost the regional platforms with differentiated value propositions focused on products with a greater value added for our consumers.
• The productivity plans and programs will be strengthened to maximize the eco-efficiency initiatives and minimize our environmental impact in all our platforms.
M A I N C AT E G O R I E S
D I R E C T P R E S E N C E I N 1 0 C O U N T R I E S
Biscuits
Variation -1,3%53,8%
Market share in Colombia
Sweet Biscuits Crackers Self-care Other
49,4%
38,8%
5,9%
5,9%
(includes direct labor, IMCs and other raw materials)
Wheat18,2%
11,5%Oils and fats
9,5%Sugar
17,7%Packaging material
43,1%
Other
Colombia
Central America
Sales: 49,6%Productionfacilities: 4
Sales: 23,6%Production facilities: 1
Dominican Republic and the CaribbeanSales: 2,5%
EcuadorSales: 2,8%
United States of AmericaSales: 19,5%Production facilities: 2
R AW M AT E R I A L S A N D O T H E R(Production cost %)
(total sales %)
Performance of the Business Units
Other countriesSales: 2,0%
Presence of our main brands [GRI 102-2]
Brands with sales over
USD 50 Million
Production facilities