bite sized training: onboarding for generation y and z
TRANSCRIPT
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About the speaker
• Name: Oded Ilan• Studied Literature & Politics• 4 years army command experience (+20)• 5 years - high school teacher• 19 years in start-up companies• Partner and CMO @ Iridize• What do I do? - I tell stories for a living
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Setting Expectations
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Generation Y & Z - Definition
• Who are they ?
• Generation Y – “Millennials” (born 1982-2004) • They are 20.. 25.. 30 today
• Generation Z – “Homeland” (1995 / 2005)• Some of them have already joined the
workforce
William Strauss and Neil Howe
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Generation Y"This tech-savvy, globally minded generation isn't joining, buying, networking, learning, or engaging like other generations.“
Knowing Y: Engage the Next Generation Now, by Sarah Sladek
• Natural Networkers• Don’t like to be “sold to”• Expect exceptional service • Value customization• Identified "digital natives" The Pew Research Center
Harvard Business Review & Sarah Sladek
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Generation Y"This tech-savvy, globally minded generation isn't joining, buying, networking, learning, or engaging like other generations.“
Knowing Y: Engage the Next Generation Now, by Sarah Sladek
• Are driven by a desire to make a difference• Expect remain faithful to a workplace• 84% profess to be very ambitious• 80% prefer on-the-spot recognition over formal
reviews• 78% comfortable with multicultural environments
Harvard Business Review & Sarah Sladek
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Their world
20151980
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Their world They were born into -
1995 1998 1999 200
2200
9199
21991 1997
1993
2000
2001
2004
2005
2006
2007
2010
2003
Win95 google
NapsterBlogger Friendste
rbrowser
Widespread InternetLinux
Widespread email
WikipediaPodCasts digg
FlickrGmail
YouTube
twitter The “Cloud”
FacebookMyspaceDel.icio.us
Wi-Fi BlackBerry Androiddigital
mobile phone
Game GearGameboy Broadban
dGameboy Light
Sony PlayStation
Symbian released
Sony PS2Gameboy Advance
iPod
Microsoft Xbox
Nintendo DSPortable PlayStation
Xbox 360
Nintendo WiiPlayStation 3
iPhone
KindleiPad3G
Mbile
Accessibility
Constant Data
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Generation Y – They live their World• Their world is – Internet, Digital, Accessible• Process huge amounts of data• Small bites all day long• Ad-hoc activity - on the go• Technology facilitates data
... So they expect technology to • Be accessible• Be easy to use • Be responsive • Be personal• Have UI that “makes sense”
expect
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Setting Expectations
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Generation Y in the workplace• Digital natives• Posting, tweeting, Instragramming• Expect immediate feedback • Creative way of seeing new technology
Lindsey Pollak
• 9% diagnosed with ADHD in US• Short attention span• ADD Generation – not clinical – action based
Dr. Marilyn Wedge / Tom Alderman
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• How do you transfer knowledge?• How do you make sure the knowledge remains?
• Should the knowledge remain?...
Onboarding an ADD world
?
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• What I had learned when I was teaching them:
• Entertain• Engage• Relate• Small bites• Tell stories
……Don’t just teach – Train!
Teaching to an ADD world
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• What I had learned when I was teaching them:
• Entertain• Engage• Relate• Small bites• Tell stories
……Don’t just teach – Train!
Teaching to an ADD world
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Teaching Vs. Training• Immersive• Personal• Engaging• Doing helps you remember• Doing makes it second nature• Repetitions
…………You never stop training
Bite Sized Training
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How to do it?Transferring knowledge• Bite sized • Interactive• Enhanced reality• Gamification • Immediate reward • Accessed anywhere • Available from any
device• Auto-launched (smart)
Making sure it remains ..• Personalized• Always available for review• Accessed anywhere• Searchable• Logically embedded• Responsive • Intelligent
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The challengesGeneral Challenges:• Growing use of organization-wide software• Employee(s) – hired one at a time• Hit the ground running• Global work force• Mobile (or home) work force• Physical technology / BYOD
Generation Challenges• Personalized• Attention span• Expectations
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GENERATION ME
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How to do it?
• Using Management & Delivery technologies • Providing rich engaging content
• Paradigm shift - Opening up to new technologies• Train – not teach• Interactive • (really) Responsive• personal
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Iridize is a platform that allows you to create
• Interactive walk-through and guides “on top” of a product’s web interface in order to
• Train users• Support users• Communicate with users• Monitor activity and responses
What is Iridize?
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What can Iridize do for You?
• Quicken product adoption • Reduce churn • Upgrade product assimilation • Reduce support and training costs• Reduce training time • Ease of rolling out new processes/features• increase training effectivity• Ease change management• Increase employee productivity• Monitor training effectivity and employee interaction
with new tools
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Iridize demo
Demo
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Iridize demo
Behind the Scenes
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Who uses Iridize?Our customers include:
• Financial & Gaming Industries• Telecom• Security Vendors• Utilities• Broadcasting
• Education• Healthcare• Travel & Hospitality• eCommerce• Government
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Adquant by Kenshoo
30 days after implementation they saw the following:
• 60 guides were activated a total of 978 times•New user training time was reduced by 25%• 60 minutes were saved per every training session• 51 staff hours were saved on user guidance
What our users say (Provided by Kenshoo– Iridize for Adquant)
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What our users say (Provided by MediaMath – Iridize for Salesforce)
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Why Iridize Mobile?Thank You
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