biz camp power tips for linked in
TRANSCRIPT
TED VICKEY
The Power of LinkedIn
• Social networks offer tools for casual communication with family & friends Play games Share photos & videos Rate movies and music Examples: Facebook, MySpace, Bebo
• LinkedIn is a professional network intended to create global business opportunities Maintain business contacts online Get introduced to professionals & service providers Recommend colleagues & check references Conduct research Receive industry news Ask & answer industry questions Find, post or forward jobs
Social vs. Professional Networks
Source: Brandhackers
Sites and Services Used At Work…
For Work Related Purposes
For Personal Reasons
LinkedIn 62% 33%
YouTube 34% 55%
Facebook 18% 35%
Twitter 13% 11%
Digg 12% 10%
Del.ic.io.us 10% 9%
MySpace 8% 27%
Second Life 6% 6%
Other 1% 3%
LinkedIn In the Workplace
Source: FaceTime Collaborative Internet Survey, Oct. 2008
LinkedIn is the most predominant social network used for work-related purposes in the workplace
The Power of Viral Growth
• LinkedIn Member Growth:
2009: 35M+2008: 33M2007: 10M2006: 8.5M2005: 4.4M2004: 1.6M2003: 85K
• Quick Stats: 41 new member sign-ups per
minute; Avg. 400K+ per week
122 new invitations to join sent per minute; Avg. 177K+ per day
October 14, 2008: 100,101 new user signups – a LinkedIn record!
85,000 members2003
1.6M members2004
4.4M members2005
8.5M members2006
10M members2007
33M membersAs of Dec 2008
Africa1%
Asia8%
Europe24%
Latin America3%
North America60%
Other0%
Oceania2%
Middle East1%
LinkedIn Network Statistics
Over 35 million professionals*– ~2 million members join
per month– Roughly 1 new sign-up
per second
200 countries
English, Spanish, Frenchand now German!
150 industries
Members from all five hundredof the Fortune 500
*As of January, 2009
LinkedIn Global Reach
LinkedIn data as of October 2008
Geographic Ranking of Member Base
1. US: 17.8M+2. UK: 1.8M+3. India: 1.6M+4. Canada: 1M+Fastest Growing EU(by member sign-up, March, 2008)
1. United Kingdom 1.8M+
2. Netherlands 1.0M +3. France 696K+4. Belgium 411K+ 5. Denmark 396K+6. Germany 423K+
7. Ireland 118K+
LinkedIn Members by Region (%)
LinkedIn Network Demographics
Household Income• 80% over $75k• Average = $139k
Age Range• 25-54 84%
College educated• 90%
Small biz owners • 900k+
Males• 64%
The network is affluent, tech-savvy, and influential
Unique Audience Composition by Household Income (USD)Source: Nielson @plan Fall/Winter 2008
(by membership)
1. Information Technology & Services
2. Computer Software3. Financial Services4. Marketing & Advertising5. Real Estate6. Hospital & Health Care7. Telecommunications8. Education Management 9. Accounting10. Banking
Top 10 Industries on LinkedIn
Adoption of Technology
Time to build up the right connections to supportsearch space
Months-Years?
Weeks-Months?
Days-Weeks?
Hours?
Average strength of connections Low Low-Med Med-High High
LION vs. LAMB
1,909
261,200+
3,936,300+
4,199,500+
469
106,500+
2,887,000+
2,994,000+
202
17,100+
959,800+
977,200+
40
2,200+
278,800+
281,100+
What type of connector are you?
LinkedIn can be used to find:
• Business partners • Suppliers• Service providers• Subject matter experts• Clients• Employees• Jobs• Competitive intelligence• Old friends and connect virtually with new
ones• Information on people you are meeting with
How Professionals Use LinkedIn
Create
Connect
Activate
Applicate
Use in your signature
Use on your business card
Enhance your rank on Google
TripIt success story
TripIt success story
From: Ted Vickey [mailto:[email protected]] Sent: 04 March 2009 17:56Subject: Ted in London
I will be in London this Sunday through Tuesday. If you’d like to meet for coffee, would love to set something up. I will be at the Olympia Hilton.Ted
Ted Vickey -- President -- FitWell LLCIreland Phone: 353-087-616-4091USA Phone (via Skype): 814-806-3543 -- Fax: 703-995-0873Email: [email protected] -- Web: www.fitwellinc.com Speaking/Author website: www.tedvickey.comGolf fitness website: www.myFitnessCaddy.com/blogLinked In: http://www.linkedin.com/in/tedvickeyBoard Member: American Council on Exercise (www.acefitness.org)Twitter: www.twitter.com/tedvickeyClick here for my complete bio, CV and presskitI usually check email every couple of hours during the day, and I reply to most messages within 24 hours.My latest book - 101 Fitness Tips for Golf is now available. Visit www.myFitnessCaddy.com for more information.
TripIt success story5 emails
1 face to face
1 deal
Skype From: Jo <@com> To: Ted Vickey <[email protected]> Date: Mar 04 2009 - 6:12pm
Hi Ted, I saw you have a Skype Account - can you connect to me? thanks Jo
Success – Status updates
Screen clipping taken: 3/16/2009, 2:28 PM
