bizzydesk bizzydesk the first business operation system platform bizzydesk's vision is to be...

BizzyDeskThe First Business Operation System Platform

BizzyDesk's vision is to be the cornerstone for one consolidated system covering the main topics constituting an effective meeting on the web: Presentation – introduction and overview of a company, its products and services with astonishing digital TV capabilities (zooming in and out, flipping, full screen, instant synchronization among distanced participants, mutual form filling and more)

Mutual Expectation Set-Up– content validation, confirmation using modern instant messaging (IM) capabilities including video/audio/telephony communication

Deal Closing – filling forms collaboratively and signing deals online and in real-time on original company documents BizzyDesk unique UI experience that includes patent pending specialized techniques helps accomplish each stage of the process with minimum effort from both parties – the company representative and his customer.

Management Team SWOT Analysis Development Plan

BizzyDeskThe First Business Operation System Platform Management Team SWOT Analysis Development Plan

Danny Mendel - IT Veteran – Web 2.0 Specialist (Founder) With 14 years as an IT Professional Mr. Mendel specializes in consultation and implementation of CRM and Business Intelligence systems, assisting enterprises to adopt new technologies and integrate them with their core services. Danny is an Israeli IT market veteran who worked in a variety of different sectors such as banking, financial institutions, military, hi-tech, internet, and with online web services.Owner of the popular finance site Maspick (www.maspick.co.il) that provides financial content and a variety of services for the wide audience. Topics covered include taxes, mortgage, long term investments and pension products. Expert on CRM systems and development of web-based financial solutions, Danny is a leading consultant for most large national banks and investment banks in Israel, and is an expert on dot.net and web2.0

Management Team

Keren Mendel – Web 2.0 Concept Designer - (Co-Founder)Specializing in consultation and implementation of rich User Interface, Keren has pioneered user-experience processes for a variety of businesses that focus on an advanced and interactive web presence. In addition Keren headed the customer services at Maspick and led Isracard (Israel’s leading credit card company) user experience efforts.

Dima Ulich – CTO (Executive Partner) An expert in designing, developing and distribution of RIA based online, with high volume traffic platforms. Dima holds extensive experience and hands-on capabilities on several advanced technologies such as flex, flash, java, php and others. Former application and technical team leader, Dima is a leading expert in analytical databases and conduction of market researches on pharmaceutical Russian market.

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http://www.maspick.co.il/

BizzyDeskThe First Business Operation System Platform Management Team

Josef (Seffi) Yaaran (Business Manager, Amdocs U.S.)As a Business Manager at Amdocs (worldwide leader of Billing and CRM applications for the Telecom Industry) Josef manages the relationship with the company’s largest worldwide client – AT&T. In addition, he serves as a consultant in the architecture group assessing third party vendor’s products and their suitability to Amdocs product offering, while assisting the sales effort within AT&T LOBs as a strategist and a consultant. Throughout his professional career as a high-level product manager both in the U.S. and Israel, Joseph led the implementation and support of mediation application and central provisioning system for multi market environment consists of more than 50M subscribers, and was an IT specialist in the IAI – ELTA as part of the Israeli anti missile SW group. Seffi holds an MBA from Texas University.

Raanan Azoulai (VP, International Marketing, BrainPOP) Heading the International Marketing efforts for BrainPOP (online educational website), Raanan manages product penetration to international markets, mainly in Europe and Asia, and is responsible for online and offline marketing strategies to position the company’s products within the relevant markets and market segments. Previously Raanan led the business development and legal department at Ynet (www.ynet.co.il), Israel’s leading web portal, and is an expert on internet marketing, content development and online creative services.

Eyal Bino (VP, Business Development, BrainPOP US)Leading BrainPOP’s Business Development department in the US, Eyal is responsible for consistently identifying opportunities to forge strong, strategic partnerships with leading hardware and software solution providers such as Apple, Promethean, 3M and more, leading to an expansion of the client base of the company. Working both Israel and the U.S Eyal is a seasoned digital media executive with domestic and international expertise in Business Development, Relationship Management, Product Development, Marketing and Sales. Eyal is an NYU graduate with an M.A. in International Relations and International Business.

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Management Team

SWOT Analysis Development Plan

BizzyDeskThe First Business Operation System Platform Management Team

Alex Lagares (Director of Strategic Alliances, Promethean Inc.) Serving as the Director of Strategic Alliances for Promethean Inc., Alex is responsible for defining, developing and managing strategic partnerships with leading solution providers such as Dell Inc., CDW, Pearson, Discovery Education, Adobe, Inspiration, BrainPop, ExploreLearning, Scholastic, Houghton Mifflin Harcourt, and Sanyo. In addition, he played a critical role in defining and broadening the scope and customer value of the Promethean ACTIVE classroom solution. Alex held several management positions at Dell Inc., including Senior Manager of Service Development, Product Marketing Manager and Education Market Strategist. In these roles, he was responsible for developing and launching integrated solutions, building partner alliances, and developing sales and marketing plans. Alex has more than 15 years of experience in business development, marketing and product development within the information technology industry and has held a variety of product development, business development and management positions in the technology market in the United States as well as various management positions as an officer in the United States Air Force.

Ofer Alshech (CFO – Sela Group)Ofer brings with him more than 17 years of broad experience in finance and business development including raising money from private funds and IPO in TASE and dealing with all aspects of accounting, budgeting and financial management.Currently Ofer serves as the CFO of Sela Group, a public company traded in TASE, dealing with computer training and software development services. Responsibility for all the finance activities in the group including IPO in TASE, private equity, acquisitions and selling of subsidiaries. In addition involvement in business development for the group.

Ofer served as CFO of Kasamba Inc, which provides an internet platform for advice and assistance services to customers through email and chat in different areas. Ofer was responsible for all the finance aspects of the company including raising money from private investors and taking part in building the strategic plan for the company.

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Management Team

SWOT Analysis Development Plan

BizzyDeskThe First Business Operation System Platform Management Team SWOT Analysis

SWOT Analysis

● Unique Yet Simple User Experience

● BizzyDesk Has a Clear Competitive Advantage

● Unique Selling Point

● Experienced Global Team

● Quick ROI

● Targeted Marketing

● Geography

● Patentable Product

● Culture, Philosophy and Corporate Values

● Winning Value Proposition BizzyDesk’s value proposition is simple:

Introduce your company’s product/services using

a revolutionary real time collaboration platform.

Impress your customers by using the astonishing

digital quality and functionality features the

innovative platform provides.

Close deals ONLINE on the spot using a simple

form completion and sign digitally on original

company documents.

All web-based with NO need to download any

software or supporting features.

● Winning Value Proposition

● Unique Yet Simple User Experience

While the product is innovative and pioneering in

its kind, the user experience both on the operator

side and on the client side is simple, direct and

easy to produce results and drive business. ● BizzyDesk Has a Clear Competitive Advantage

With a sophisticated yet easy-to-use system,

BizzyDesk has a unique advantage over its

competitors:

It takes online collaboration into a whole new level,

brings presentation features into a form of art and

enable sophisticated sales and marketing

experience to the B2C online market. BizzyDesk

makes it easy to close deals and produce revenue

with minimal cost.

● Unique Selling Point

BizzyDesk intends to transform the online B2B and

B2C market and push for a ‘Business In Action’

model, where business reps are able to initiate

first interaction with businesses and customers,

direct them to virtual meeting rooms using a

robust web based business collaboration

application, and expedite business deal closing

processes that will ultimately lead to decreased

costs and increased revenue for companies.

● Experienced Global Team

BizzyDesk’s active founders are well known in the

fields of internet, software technologies,

marketing, business development, operations and

management. They combine for innovation and

creativity and have years of experience working in

various positions in the global market, mainly US,

Europe and Israel.

● Quick ROI

Our unique subscription model and product

offering will make the Return on Investment a

relatively quick process.

● Targeted Marketing

Focusing on the SoHo/SMB, corporate and

enterprise markets, we intend to use several online

and offline marketing strategies to reach our target

audience, create quick awareness to our solution

and distribute it first in the U.S. and then globally.

● Geography

With an R & D base in Israel and a marketing/sales

office in the U.S. we have the perfect combination

of innovation and productivity, both on the product

development and the marketing/sales side.

● Patentable Product

BizzyDesk offers a patentable collaborative UI

experience.

● Culture, Philosophy and Corporate Values

Our philosophy is to combine Israeli mind,

enthusiasm and product innovation with American

experience and know-how of the market and the

best ways to penetrate it. Our corporate values

support the combination of both worlds as a way to

succeed in the global marketplace.

Strengths

Weaknesses

Opportunities

Threats

Development Plan

BizzyDeskThe First Business Operation System Platform SWOT Analysis

SWOT Analysis

● Cash Flow

● Overall Plan Predictability

● Global Operation

● Timescale While we have a coherent overall plan and timeline

for developing the product, market developments

will have to determine launch plan and timing to

introduce product to the market.

Strengths

Weaknesses

Opportunities

Threats

● Timescale

● Cash Flow

The U.S. is a huge market and we will need to

balance our marketing expenses and build the

right mechanism in order to keep cash flow

balanced while introducing the product to the

market and building awareness and bringing initial

sales.

● Overall Plan Predictability

Our experience is that the market is a dynamic

one. While we expect our product to be a huge

success, we bear in mind the fact that new players

and product might change the market and will

force us to update our product, delay product

introduction etc.● Global Operation

While our global team offers lots of advantages, we

will also need to face some potential challenges

such as ongoing communication, operations, and

decision-making processes.

Management Team Development Plan


SWOT Analysis

● Answering a Need

● Cost Effectiveness

● Competitors' Vulnerabilities

● Technology Development and Innovation

● Industry Trends

● Volume and Production

● Market Size and Potential Growth With the global web conferencing systems and

services market estimated at $886.2 million and

expected to grow at a compound annual growth

rate of 30 percent to reach $3 billion in 2010 in the

US alone.

The opportunity for success is huge for BizzyDesk

and its revolutionary platform.

Strengths

Weaknesses

Opportunities

Threats

Management Team

● Market Size and Potential Growth

● Answering a Need

BizzyDesk was created in order to provide an

effective solution and to answer a need: enable

online collaboration that will foster better

communication between businesses of all levels

(Enterprise, SMB, SoHo), and internally inside an

organization that would like to better collaborate

and focus on results and business effectiveness.

● Cost Effectiveness

With a platform that is user friendly, simple and

intuitive that answers the question “how do I

communicate effectively with

businesses/customers and become proactive

instead or reactive when it comes to marketing

and sales of my company’s products”, we offer

companies that cut cost and make sales process

effective and successful.

● Competitors' Vulnerabilities

As noted our product differentiates itself from its

rivals by the comprehensive solution it will offer to

a variety of businesses and the holistic web

approach that focuses on customer satisfaction,

cost reduction and deal closing on the web. NO

other competitor (WebEx, Go-to-Meeting, MS live

Meeting, Adobe, Live Person) offers an integrated

web solution that has this unique user experience

and focus on pure business deals closing

processes.

● Technology Development and Innovation

BizzyDesk's client platform is based on advanced

Web 2.0 client technologies such resulting in fast

loading time without tedious requirements to

download or install any piece of software. This

should make for an attractive user experience in

contrast to our most of our competitors who

require ActiveX plug-in or desktop based

application installation on browser of all

participants' PCs, which makes for a longer process

of activation with no focus on deal closing and

customer satisfaction.

● Industry Trends

The global online market is in favor of converging

platforms and features, enabling users to do “all in

one”. Our platform, which integrates first of its

kind online presentation tools, real time

collaboration methods, and online deal closing.

● Volume and Production

While providing a comprehensive solution, our

smart web system is able to support thousands of

businesses and customers, and provide them with

the necessary tools to use the product effectively

and increase their sales.

Development Plan


SWOT Analysis

● Market Needs to be Educated

● Competition is Getting Tougher

● Sustaining Internal Capabilities

● Global Economy is Sloppy With the global economy shaken by recent events,

companies might be less willing to try new

products and will focus on making the best out of

the current resources they have.

Strengths

Weaknesses

Opportunities

Threats

Management Team

● Global Economy is Sloppy While we take pride in our innovative product there

is a need to educate the market and transition it

from ‘reactive’ to ‘proactive’. This process might

develop over time and as market grows, so this

could impact initial sales.

● Market Needs to be Educated

● Competition is Getting Tougher

Our research shows that although our product is

unique and revolutionary, competitors are

developing different features that provide partial

technological solutions and go in the direction of

web-based solution.

● Sustaining Internal Capabilities

Our team is ready for the challenge of developing

a unique and attractive product, and introducing it

to the market quickly, but with limited resources

operation will need to be balanced and internal

capabilities of a small company will determine

pace and effectiveness of operation.

Development Plan

BizzyDeskThe First Business Operation System Platform Development PlanManagement Team SWOT Analysis

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Development Plan

Layout Manager

Powerful content engine which responsible for accurate, fully scaled,

and converged content presentation for participants working on

remote desktops with different OS and resolutions environment,

providing several presentation modes like full screen, zoom in & out,

one or two pages presentation for documents, media widgets and

Audio video plus textual chat conference component positioned into

multi tab display. The manager provides digital TV like effects and

smooth animation (60 fps).

Category: Core

Stage: 1

Server (API/APP): 6 WEEKS

Client: 6 WEEKS

DB: 2 WEEKS

Total: 14 WEEKS


Development Plan

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Sync Manager

BizzyDesk Patentable Synchronization manager responsible for

almost real-time coordination for different remote meeting

members. This manager features different types of content

tracking modes including: read, view & drag for flexible

manipulation of content types in efficient way never seen

before. This manager uses sophisticated time slot queues which

effectively neutralize and overcome bandwidth and latency

issues, also features history capabilities for new joining

members, serving its clients due to their permissions and

determined roles.

Category: Core

Stage: 1


Client: 2 WEEKS

DB: 1 WEEKS

Total: 6 WEEKS


Development Plan

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Clipboard Services

Clipboard Services provide the representative an access point to

its private repository of documents and media files with ease

and intuitive GUI. Existing library files can be accessed instantly

anywhere in any time, new files can be uploaded by any

permitted member in any given time with in the meeting itself,

reviewed or manipulated by the reps and finally shared with

others in convenient way, similar to working with personal

folders on PC environment (for instance: dragging files into

display container). Clipboard provides a cool feature called

"feeds" which organizes different types of files with common

purpose for efficient meeting streamline.

Category: Core

Stage: 1


Client: 2 WEEKS

DB: 2 WEEKS

Total: 6 WEEKS


Development Plan

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Auth/Login/Tickets Services

BizzyDesk provides a secure platform with granular permission

model related to organization worker/departmental hierarchy.

BizzyDesk authenticate its users and subsequently provides

roles and capabilities due to determined administration

configurable databases. BizzyDesk designed in mind to provide

its client a robust framework which acknowledges the different

activities and functions preformed by operators, business

managers and IT administrators for optimal usage of this unique

platform.

Category: Core

Stage: 1


Client: 2 WEEKS

DB: 1 WEEKS

Total: 5 WEEKS


Development Plan

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Multi Rooms Subsystem

BizzyDesk introduces multi session working model similar to sophisticated and

modern call centers which helps the business's online staff to address several

concurrent sessions at the same time, while leveraging the business

responsiveness and quality of service (QOS). BizzyDesk "per operator

communication centers" methodology provides effective way for every operator

to manage some meetings by himself entirely, or invite colleagues (other reps

or associate partners) to host/lead some other specific meetings. BizzyDesk

Multi Rooms Subsystem provides the means to handle successful client

encounters responding to incoming online leads instantly while minimizing

overheads related to meeting schedules which is a key factor for chasing away

potential clients on the Web.

Category: Core

Stage: 1


Client: 1.5 WEEKS

DB: 0.5 WEEKS

Total: 4 WEEKS


Development Plan

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Whiteboard Activities

BizzyDesk provides the presenter and/or meeting participants

Setup box of collaboration visual tools annotation, draw and

markers in simple & useful whiteboard, providing a better way

to share information among participants.

Category: Core

Stage: 1


Client: 2 WEEKS

DB: 1 WEEKS

Total: 5 WEEKS


Development Plan

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Video Component

BizzyDesk provides a useful feature to share media files among

participants. Using the sync capabilities introduced by

BizzyDesk platform, videos movies can be played, paused and

stopped on all remote desktops at the same fraction of time

with a single operator click.

Category: Video

Stage: 1

Server (API/APP): 1.5 WEEKS

Client: 1.5 WEEKS

DB: NONE

Total: 3 WEEKS


Development Plan

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Camera & Video Conferencing

BizzyDesk provides multi video conferencing as one of its prime

communication forms. the camera component utilizes an

advance webcam configuration like: frames, volume,

microphone gain, connection type and many more. Video

conferencing will be leveraged using detection of flash 10 with

its P2P abilities and the new sound codec which will reduce

bandwidth taken from server side and will increase quality of

service with clients satisfaction.

Category: Video

Stage: 1


Client: 2 WEEKS

DB: NONE

Total: 3 WEEKS


Development Plan

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Invite to Meeting

BizzyDesk is a robust and open conferencing platform which

easily handles multi meetings with multi participants per

each meeting. With a single click a reps can invite other

operators and/or clients into existing meeting using message

send by email, instant messaging or internal BizzyDesk

notification system (for operators).

Category: Core

Stage: 1


Client: 2 WEEKS

DB: NONE

Total: 3 WEEKS


Development Plan

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Architecture & technologies

BizzyDesk's design architecture will be based on several modern technologies blended all together such as: Adobe FMS3 for streaming videos,

A/V conferencing and controlling real-time synchronization using fast RTMP protocol with efficient binary object serialization. FMS servers will

be extended to support network of servers holding mass sessions, while distributing burden using Adobe known "edge" technologies. Post

Processing/Application servers will be developed using Java based servers and will be responsible for querying, accessing and indexing user

data and content. Open data storage will be used to hold terabytes of organization documents and media files with managed redundancy and

high availability capabilities. Client side will be developed using flash pure AS3 embedded into html pages. BizzyDesk functionality wrapped

into small flash applications will be running as one of the following patterns: a stand alone process running embedded within regular web

pages or as dynamic on-the-fly module loaded from the main call center application, step ahead revolution with how flash applications

developed and distributed currently, this new architecture is resulting with minimal loading time, quick response time, also designed to use

smart cache manipulation for smoother UI experience. BizzyDesk will reassure high availably using periodically overall system performance

tuning.

Category: Core

Stage: 1


Client: NONE

DB: 2 WEEKS

Total: 8 WEEKS


Development Plan

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Library Management

BizzyDesk will provide powerful library management

functionalities such as: files upload, document and media

convert into flash objects, store, index with free text search and

quick access and many more. Library module will be the main

organization repository including important paper work such as

contracts, purchase orders, catalogs, presentations, pictures

and movies for sharing with clients on a daily basis. Library

database will be used to share files between operators due to

their permissions and set of rules and classifications. BizzyDesk

design to support popular formats like: MSOffice family, Acrobat

PDF, range of popular media files and movies, all converted into

displayed and shared flash objects.

Category: Admin

Stage: 1


Client: 3 WEEKS

DB: 2 WEEKS

Total: 8 WEEKS


Development Plan

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Business Management

BizzyDesk manages its business units such as declaring objects like

operators, departments, permissions etc and their relationship. The

module helps organizations to declare their hierarchical employee tree

and every operational aspect which belong to the meeting suck as:

filling pre-meeting forms, selecting Web pages to track audience and

generating html tags for page injection resulted in activating meeting

banners for online visitors on the business website. A great focus will

be held towards providing a flexible yet intuitive customization and

branding of look and feel such visitor popup messenger, customizable

chat button, start chat form fields, system messages customization,

resulting in businesses installs and operates BizzyDesk platform in a

matter of minutes with full satisfaction.

Category: Admin

Stage: 1


Client: 2 WEEKS

DB: 1 WEEKS

Total: 6 WEEKS


Development Plan

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Real-Time Website Visitor Monitoring

View visitor's IP address, host name, country, browser type,

pages visited, referrer address, View geographic distribution

of consumer current website visitors and Navigation History

and other information for better define marketing strategies

(push vs. pull).

Category: Admin

Stage: 1


Client: NONE

DB: NONE

Total: 3 WEEKS


Development Plan

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Meeting Request (push/pull)

BizzyDesk provides business to invite online visitors on their

website to meet a representative in real-time using one of the

following ways:

a. PULL – the online visitor click on “meet me” active banner

generated using BizzyDesk tags system.

b. PUSH – representative fires a notification window with a

request displayed specifically to certain online user visiting

one of the business’s web pages.

BizzyDesk will provide Both “meet me” active banner and push

request notification a flexible yet intuitive customization of

branding+ look and feel.

Category: Admin

Stage: 1


Client: 1 WEEKS

DB: 1 WEEKS

Total: 3 WEEKS


Development Plan

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Publish Documents & Digital Signing

BizzyDesk handles publishing of original documents and fields

based documents to email, printer or as download link. BizzyDesk

publish module will provide also electronic digital signing for

organization who would like another layer of security.

Category: Core

Stage: 1


Client: 5 WEEKS

DB: 1 WEEKS

Total: 7 WEEKS


Development Plan

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Fields Editor

Service of converting “still” documents (can not be modified

online) to “live” form digital documents by creating layers on

top of the original one. In the conversion process, the document

"still stamped" input elements will be analyzed and converted

into collaborative input fields resulted in convenient form filling

doc having field validation like any standard Web Page form.

Category: edit

Stage: 1


Client: 1 WEEKS

DB: 1 WEEKS

Total: 5 WEEKS


Development Plan

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XMPP/Jabber/IM Gateway

BizzyDesk is going to support multiple instant massaging

networks, including MSN, YAHOO & ICQ/AOL using special Jabber

installment gateway.

This module will leverage the business working environment by

offering operators to communicate with their collogue/customers

via popular messengers.

Category: VOIP

Stage: 2


Client: 3 WEEKS

DB: 1 WEEKS

Total: 5 WEEKS


Development Plan

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Event Notifier

BizzyDesk will provide an useful utility for operators track new

massages at other meetings without leaving a current meeting.

Also as a tool to switch to other meetings on demand.

Category: Core

Stage: 2


Client: NONE

DB: NONE

Total: 2 WEEKS


Development Plan

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