bjm presentation
TRANSCRIPT
The need
The SME sector is the fastest growing and most lucrativebusiness sector in South Africa, no business can afford to ignore.
There is total of 2 701 000 of enterprises in SA of which 407 000 are formally registered and 2 294 000 are informal.
83% of small enterprises are not formally registered.
72% of business owners are not aware of government initiatives
Business Juice Magazine has the potential of bringing millions of people from the survivalist/lower level including the informal economy to the mainstream economy
Brand Promise
Elevate survivalist and emerging enterprises to mainstream economy through quality content that is current, relevant andimpactful.
Inform through factual information that is practical, easy to implement, interesting and entertaining.
Innovate through new, unknown, cutting edge inventions.
Inspire aspirant entrepreneurs through success stories, role models
Our target market
Established entrepreneurs
Emerging Entrepreneurs
Aspirant entrepreneurs
Service Offering
Digital Version
Freely available to monthly subscribers.
Knows no Borders More than 40 000
subscribers for launch issue
Back issues immediately available online, option for the viewer to read the publication online, or to download it for off-line reading.
Printed Version
News stands Block
subscriptions• Business chambers• Development
agencies• Embassies• Municipalities• Tertiary
institutions• Air liners
Advertisers BENEFITS
Interactive - provide links to web site for instant access or ordering in.
Advertiser visual message can be enhanced with sound or video for heightened impact.
Advertisers receive multiple and repeated exposure over a long period
Keep track of visitorso Where your readers
are logging in fromo How long they spend
reading your magazines
o Total number of readers per issue,
o Percentage of new readers per issue
o Percentage of repeat readers per issue
o Number of zooms on each page
o Average number of
Regular Features
Info and Advice Jump Starting Mark it Money the Moola
Bag Make It Legal E business Co-ops Corner Business Diaries Business Briefs
Inspiration &entertainment
Game Two Interlude Night Life 2nd Half Gravitate My Space Woman
Entrepreneur Opportunity Zone