bjm presentation

8

Upload: guest8a458b7

Post on 04-Jul-2015

71 views

Category:

Business


3 download

TRANSCRIPT

Page 1: Bjm Presentation
Page 2: Bjm Presentation

The need

The SME sector is the fastest growing and most lucrativebusiness sector in South Africa, no business can afford to ignore.

There is total of 2 701 000 of enterprises in SA of which 407 000 are formally registered and 2 294 000 are informal.

83% of small enterprises are not formally registered.

72% of business owners are not aware of government initiatives

Business Juice Magazine has the potential of bringing millions of people from the survivalist/lower level including the informal economy to the mainstream economy

Page 3: Bjm Presentation

Brand Promise

Elevate survivalist and emerging enterprises to mainstream economy through quality content that is current, relevant andimpactful.

Inform through factual information that is practical, easy to implement, interesting and entertaining.

Innovate through new, unknown, cutting edge inventions.

Inspire aspirant entrepreneurs through success stories, role models

Page 4: Bjm Presentation

Our target market

Established entrepreneurs

Emerging Entrepreneurs

Aspirant entrepreneurs

Page 5: Bjm Presentation

Service Offering

Digital Version

Freely available to monthly subscribers.

Knows no Borders More than 40 000

subscribers for launch issue

Back issues immediately available online, option for the viewer to read the publication online, or to download it for off-line reading.

Printed Version

News stands Block

subscriptions• Business chambers• Development

agencies• Embassies• Municipalities• Tertiary

institutions• Air liners

Page 6: Bjm Presentation

Advertisers BENEFITS

Interactive - provide links to web site for instant access or ordering in.

Advertiser visual message can be enhanced with sound or video for heightened impact.

Advertisers receive multiple and repeated exposure over a long period

Keep track of visitorso Where your readers

are logging in fromo How long they spend

reading your magazines

o Total number of readers per issue,

o Percentage of new readers per issue

o Percentage of repeat readers per issue

o Number of zooms on each page

o Average number of

Page 7: Bjm Presentation

Regular Features

Info and Advice Jump Starting Mark it Money the Moola

Bag Make It Legal E business Co-ops Corner Business Diaries Business Briefs

Inspiration &entertainment

Game Two Interlude Night Life 2nd Half Gravitate My Space Woman

Entrepreneur Opportunity Zone

Page 8: Bjm Presentation