Blend Oil Presentation

Blend Ratio of Variants

Variants/Blend Ratio

Sundrop Heart Saffola Gold Saffola Active

Safflower Oil 80%

Rice Bran Oil 80% 80%

Kardi Oil 20%

Corn Oil

Soyabean Oil 20%

Sunflower Oil 20%

Canola Oil

Penetration of Variants(Area Wise)

Sample Size(No. of Retailers)

City Area/Variants Sundrop Heart

Saffola Gold Saffola Active

9 NOIDA Sect-28,29,37 38.8% 61.1% 0%

12 NOIDA Sect-50,41,31,33,40

45.8% 66.6% 16.6%

7 NOIDA Sect-21,25,12,23

35.7% 57.1% 0%

3 NOIDA Sect-15 0% 41.6% 0%

19 NEW DELHI Mayur Vihar PH-1 and Patparganj

23.6% 38.15% 4%

19 GHAZIABAD Indirapuram 18.42% 36.8% 10.5%

7 GHAZIABAD Vaishali 14.2% 46.4% 3.5%

9 NEW DELHI Mayur Vihar PH-2+Pratap Nagar

16.6% 47.2% 1.07%

8 NEW DELHI Janak Puri 15.6% 53.1% 15.6%

Penetration of Sundrop Heart(SKU Wise)

Sample Size City Area/SKU

1 Litre 2 Litre 5 Litre

9 NOIDA Sect-28,29,37 12.5% 9.37% 9.37%

12 NOIDA Sect-50,41,31,33,40

83.3% 33.3% 91.6%

7 NOIDA Sect-21,25,12,23

83.3% 20% 66.6%

3 NOIDA Sect-15 0% 0% 0%

19 NEW DELHI Mayur Vihar PH-1 and Patparganj

57.8% 10.5% 26.3%

19 GHAZIABAD Indirapuram 36.8% 15.7% 21%

7 GHAZIABAD Vaishali 42.8% 0% 14.2%

9 NEW DELHI Mayur Vihar PH-2+Pratap Nagar

33.3% 22.2% 11.1%

8 NEW DELHI Janak Puri 50% 25% 0%

Penetration of Saffola Gold(SKU Wise)

Sample Size City Area/SKU

1 Litre 2 Litre 5 Litre

9 NOIDA Sect-28,29,37 100% 87.5% 87.5%

12 NOIDA Sect-50,41,31,33,40

91.6% 83.3% 91.6%

7 NOIDA Sect-21,25,12,23

100% 66.6% 100%

3 NOIDA Sect-15 66.6% 66.6% 33.3%

19 NEW DELHI Mayur Vihar PH-1 and Patparganj

57.8% 56.2% 47.3%

19 GHAZIABAD Indirapuram 52.6% 47.3% 47.3%

7 GHAZIABAD Vaishali 85.7% 42.8% 71.4%

9 NEW DELHI Mayur Vihar PH-2+Pratap Nagar

66.6% 66.6% 55.5%

8 NEW DELHI Janak Puri 75% 75% 62.5%

Penetration of Saffola Active(SKU Wise)

Sample Size City Area/SKU

1 Litre 2 Litre 5 Litre

9 NOIDA Sect-28,29,37 0% 0% 0%

12 NOIDA Sect-50,41,31,33,40

50% 8.33% 8.33%

7 NOIDA Sect-21,25,12,23

0% 0% 0%

3 NOIDA Sect-15 0% 0% 0%

19 NEW DELHI Mayur Vihar PH-1 and Patparganj

15.7% 0% 0%

19 GHAZIABAD Indirapuram 31.5% 5.2% 5.2%

7 GHAZIABAD Vaishali 14.2% 0% 0%

9 NEW DELHI Mayur Vihar PH-2+Pratap Nagar

33.3% 0% 0%

8 NEW DELHI Janak Puri 50% 12.5% 0%

Average Price List of Sundrop Heart(All Areas)

SKU/Price(Rs.)

PTD PTR PTC MRP

1 LITRE 133.2 140.6 - 148

2 LITRE 266.4 281.2 - 296

5 LITRE 792 836 - 880

Average Price List of Saffola Gold(All Areas)

SKU/Price(Rs.)

PTD PTR PTC MRP

1 LITRE 130.5 137.75 - 145

2 LITRE 261 275.5 - 290

5 LITRE 657 693.5 - 730

SKU/Price(Rs.)

PTD PTR PTC MRP

1 LITRE - 87.36 - 91

5 LITRE - 624 - 650

Overall Reatailers Credit Policy in Areas

Credit Policy/Brand Sundrop Saffola

Cash 52.6% 67.7%

Check 7.5% 7.5%

Overall Frequent Change Of MRP in Areas

MRP Change/Brand Sundrop Saffola

Less Than 1 Month 23.6% 7.5%

1 in 3 Months 23.6% 21.5%

1 in 6 Months 11.8% 44%

More than 6 months - -

Overall Company Replacement Policy in All Areas

Replacement Policy/Brand

Sundrop Saffola

<1 Month - -

1 Month 1.07% -

15 Days 11.8% 6.4%

No Replacement 15.05% 46.2%

Overall Services In All Areas

Brand/Service

Very Poor Poor SatisfactoyGood

Excellent

Sundrop 0% 0% 100% 0%

Saffola 0% 0% 100% 0%

Retailer’s Schemes in Different Areas

Sect-29,28,37,NOIDA: > 1Rs-1.5Rs Discount Per Kilo

Sect-50,41,31,33,40,NOIDA: > Discount on Bulk Purchases > 1% Extra Per Litre

Contd.

Sect-21,25,12,23,NOIDA > 50 Paise Per Litre Free > 1 Litre Free on 20 Packs

Mayur Vihar PH 1,New Delhi > On Sale of 200 Litres,4%-3% Extra Free (Monthly)

Contd.

Ghaziabad-Indirapuram and Vaishali > 2 Litres Extra on 3 Cartons

Janak Puri,New Delhi > 2%-3% Less on 1 Carton

Consumer Schemes

1 Litre Free on 5 litre Jar20% Extra Free on 1 Litre PackGlass Free on 5 Litre JarSaffola Atta Free on 5 Litre JarAct 2 Popcorn FreeOats Free with Sundrop Heart

POS/POP’s

PostersDisplay Window

Shashank Tandon

Delhi/NCR