bless you - stanford facebook class
TRANSCRIPT
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Team CXCChenyu Wang, Xingxin Liu, and Claudia Jimenez
Stanford CS377W Fall 2007
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App Name Launch Date Time Frame Total Users (as of 12/7)
MASHWB Oct. 20, 2007 ~7 weeks ~1k
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MASHWB
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DayNumber
Number of Installs in the first week after App Launch
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Start HereGet Random Matches
End Here
Edit Matches
Play
MASH
Play MASHGet Results
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Send Blesses
Start HereEnd Here
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App Name Launch Date Time Frame Total Users (as of 12/7)
MASHWB Oct. 20, 2007 ~7 weeks ~1k
Bless You Nov. 8, 2007 ~5weeks ~300k
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MASHWB
Bless You
Num
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DayNumber
Number of Installs in the first week after App Launch
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Our Idea◦ Sneeze &‘Bless You’!
Our Goal ◦ More peace and care online,
through Facebook Our Opportunities
◦ Simple and common action in real life
◦ Large population of potential users◦ Welcome from religious users
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More besides Simple
Methods:◦ Level System◦ Top lists
Effects:◦ Reward for loyal users◦ Interaction among top blessers◦ incentive to frequent return
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Returning Users◦ Most people visited: 15-25 times during the first 30 days.
Vi si tor Loyal ty from Googl e Anal yti cs
12. 34%
6. 36%4. 93%4. 24%3. 84%3. 56%3. 29%3. 07%
14. 99%
17. 63%16. 99%
7. 35%
1. 32%0. 09%
0%2%4%6%8%
10%12%14%16%18%20%
1 2 3 4 5 6 7 89~
14
15~2
526
~50
51~1
00
101~
200
201+
number of vi si ts
perc
enta
ge o
f ea
ch c
ateg
ory
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Marketing Tactics:◦ Personal networks. ◦ Ads/Posts on-Facebook and off-Facebook.◦ Real time users service.
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Interviewed experienced people and friends
◦ User flow simplification◦ Language polishing◦ Engagement enhancement
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For example:
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Bless You: Better Engagement Good Luck Your Exam
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Thank you!