blink and you'll miss it: content overload at social media week
DESCRIPTION
Content is out of control. How do you stay on top of your content streams, and avoid getting swamped by the irrelevant content? And, if you're a marketer, how do you ensure that your messages cut through the noise?TRANSCRIPT
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#SMWBLINK
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CONTENT IS OUT OF CONTROLEVERY MINUTE, MILLIONS OF LINKS TO MILLIONS OF
ARTICLES ARE SHARED VIA MILLIONS OF TWEETS AND BILLIONS OF CONTENT SOURCES
CAN WE KEEP UP WITH ALL OF THE CONTENT WE NEED?
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IN THE NEXT 24 HOURS . . .
4,000,000,000 THINGS WILL BE SHARED ON FACEBOOK
499,860POSTS WILL BE PUBLISHED ON WORDPRESS
source: http://www.iacquire.com/blog/content-amplification
103,680HOURS OF VIDEO WILL BE UPLOADED TO YOUTUBE
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IN THE NEXT 24 HOURS . . .
source: http://www.iacquire.com/blog/content-amplification
E-MAILS WILL BE SENT
144,800,000,000
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THE AMOUNT OF CONTENT SHARED OVER SOCIAL NETWORKS IS LIKELY TO DOUBLE EVERY TWO YEARS
MARK ZUCKERBERG #ZUCKSLAW
source: http://www.exacttarget.com/blog/25-rules-and-tips-to-get-the-most-value-from-twitter/
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AN ‘AVERAGE’ USER ON TWITTER IS GETTING
1104 LINKSEVERY DAY
source: Bevolve, Techcrunch & Wlsion Fletcher sample of average user links
A LINK EVERY WAKING MINUTE
46 LINKSEVERY HOUR
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IN A SURVEY OF 2,000 UK BUSINESS PROFESSIONALS, OVER HALF DESCRIBED THEMSELVES AS
KNOWLEDGE WORKERS,
PEOPLE WHOSE JOBS INVOLVE HANDLING AND SHARING INFORMATION
Source: Survey of 2,000 UK knowledge workers conducted by Redshift Research
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30% SPEND OVER 3 HOURS A WEEK ON CONTENT FOR WORK
44% SAID THEY GET 2-5 MUST READ EMAILS A DAY
29% SAY HALF THEIR TIME IS WASTEDSource: Survey of 2,000 UK knowledge workers conducted by Redshift Research
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source: OnePoll survey of 1000 Twitter and RSS users 2013
81%KNOW THEY CURRENTLY MISS VALUABLE CONTENT
STRUGGLE TO REDISCOVER CONTENT THEY PREVIOUSLY FOUND
75%
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MILLIONS ARE COMBINING AN EVER-GREATER SET OF TOOLS
+ + + + + ++
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IT’S NOT INFORMATION OVERLOAD…
IT’S FILTER FAILURECLAY SHIRKYWRITER, CONSULTANT, LECTURER WIRED, NYT, HBR
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CRONYCLE TRANSFORMS YOUR TWITTER AND
RSS CONTENT FEEDS INTO FILTERED COLLECTIONS BASED ON TERMS
YOU DEFINE
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IT’S THE INTERNET, CONCENTRATED.
WWW.CRONYCLE.COM