blockchain based customer loyalty - it svit · 2019-07-18 · for more than 12 years it svit helps...
TRANSCRIPT
Development of a blockchain-based solutionfor issuing and using discounts across a network
of Shopify, WooCommerce and Magento shops
Customer loyalty systemCase Study
Case Info
Technology stack: Ethereum API; Shopify, WooCommerce and Magento APIs
Services: Blockchain development, Cloud architecture, Web development
Partnership period: September-October 2017
Team size: 2 - 4 people
Team location: Kharkiv, Ukraine
Industry: Logistics company
Location: Ukraine
Expertise delivered: AWS cloud administration, DevOps services, Blockchaindevelopment, Cloud infrastructure management
Client’s goalsThe main goal of the project was to enable the eCommerce shoppers to gain and spend the discount coupons anywhere inside a network of online retail shops. The main benefit for the retailers was the ability to specify the rules of discount coupon issuing and track where the coupons are applied.
Integrity — our platform supports online shops on Shopify, WooCommerce and Magento
Simplicity — the shop owners can issue any amount of discounts and specify the rules of applying them
Utility — the customers can use the coupons themselves anywhere across the network or give them as a gift to any other user
Analytics — the platform allows tracking each coupon, thus providing the useful analytics on where and how they are applied. This allows the shop owners to adjust their offers and increase the profits
In addition, the system would ensure such advantages:
Immutable ledger of records, showing the
origin of each discount coupon
Coupons can betransferred to another
customer as a gift
Valuable analytics on thecustomer behavior for
the shop owners
Project requirements
Project resultsIT Svit has developed a simple to use and efficient platform for issuing, transferring and applying discount coupons through a network of Shopify, WooCommerce and Magento eCommerce shops,using Ethereum APIs and respective eCommerce APIs.
Designing and developing an integral platform able to interact with Shopify and Ethereum APIs
Creating a web portal for the retailers with an easy and intuitive functionality for issuing the coupons
Developing a mechanism of simple gaining, transferring and spending discount coupons throughout the network for the customers
IT Svit had to find the solutions for the following challenges:
Web Portal
CustomersOwners
AnalyticsTool
SalesGrew
DiscountCoupons
Safety andanonymity
Challenges resolvedWhile implementing this project, IT Svit has resolved the following challenges:
We created an intuitive and useful web portal for online retail owners and shoppers
We developed an integral platform working with Ethereum, Shopify, Magento and WooCom-merce APIs
We enabled the customers to save money and get the discount coupons in ANY shop, and apply these coupons in ANY shop of the network
The shop owners gain a powerful analytics tool, enabling them to track the usage of their cou-pons across the network. This allows to adjust their offers to maximize the user experience
The number of cross-sales and up-sales grew by 75%, as the customers are incentivized to save money while making useful purchases
Using the blockchain technology ensures the safety and anonymity of user’s personal data
For more than 12 years IT Svit helps the companies worldwide innovate and overcome their challenges. We have completed more than 600 projects, delivered successful projects for 6 Fortune 500 companies, helped 16 startups secure the investment and develop awesome MVPs. Our team of 50+ specialists provides services that earn 4.9 out of 5 customer satisfaction on Clutch.co.
IT Svit specializes in DevOps services, Big Data technology, Machine Learning, bespoke Blockchain platforms, full-cycle services for startups, web development and QA.
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