blogapalooza 2011 the brainzooming group
DESCRIPTION
This presentation by Mike Brown of The Brainzooming Group (www.brainzooming.com) shares blogging tips for Blogapalooza 2011 participants at The University of Kansas. Blogapalooza is an effort to introduce marketing communications students to blogging through writing guest posts for a number of already established blogs.TRANSCRIPT
![Page 1: Blogapalooza 2011 The Brainzooming Group](https://reader036.vdocument.in/reader036/viewer/2022062405/5552e0beb4c905014c8b4d99/html5/thumbnails/1.jpg)
1
![Page 2: Blogapalooza 2011 The Brainzooming Group](https://reader036.vdocument.in/reader036/viewer/2022062405/5552e0beb4c905014c8b4d99/html5/thumbnails/2.jpg)
//Blog: http://brainzooming.com
Twitter: @brainzooming
2
![Page 3: Blogapalooza 2011 The Brainzooming Group](https://reader036.vdocument.in/reader036/viewer/2022062405/5552e0beb4c905014c8b4d99/html5/thumbnails/3.jpg)
We help make smart porganizations more successful by rapidly:
• Expanding theirstrategic options and
• Creating innovativeplans they can
3
efficiently implement.
![Page 4: Blogapalooza 2011 The Brainzooming Group](https://reader036.vdocument.in/reader036/viewer/2022062405/5552e0beb4c905014c8b4d99/html5/thumbnails/4.jpg)
Let’s Start with a Few QuestionsLet s Start with a Few Questions
• Who reads blogs on a regular basis?Who reads blogs on a regular basis?
• Who is . . .
– Is on Facebook? Twitter? Linkedin? Google+?
–Actively sharing content on these?
• Who is blogging for Business? Personally?
4
![Page 5: Blogapalooza 2011 The Brainzooming Group](https://reader036.vdocument.in/reader036/viewer/2022062405/5552e0beb4c905014c8b4d99/html5/thumbnails/5.jpg)
5
![Page 6: Blogapalooza 2011 The Brainzooming Group](https://reader036.vdocument.in/reader036/viewer/2022062405/5552e0beb4c905014c8b4d99/html5/thumbnails/6.jpg)
Wh i t tWho is your target audience?
What are you trying to communicate?
6
![Page 7: Blogapalooza 2011 The Brainzooming Group](https://reader036.vdocument.in/reader036/viewer/2022062405/5552e0beb4c905014c8b4d99/html5/thumbnails/7.jpg)
Who’s Your Target Audience?Who s Your Target Audience?
7
![Page 8: Blogapalooza 2011 The Brainzooming Group](https://reader036.vdocument.in/reader036/viewer/2022062405/5552e0beb4c905014c8b4d99/html5/thumbnails/8.jpg)
It’s Social Media!It s Social Media!
BlandBland
8
![Page 9: Blogapalooza 2011 The Brainzooming Group](https://reader036.vdocument.in/reader036/viewer/2022062405/5552e0beb4c905014c8b4d99/html5/thumbnails/9.jpg)
Find Your Engaging Personalityg g g y
Familial Mentor BFF CSRep Maven Comedian SnarkyFamilial Mentor BFF CSRep Maven Comedian SnarkyConfidant Teacher Straight Shooter Newsperson Cool/Hip Gossip
9
![Page 10: Blogapalooza 2011 The Brainzooming Group](https://reader036.vdocument.in/reader036/viewer/2022062405/5552e0beb4c905014c8b4d99/html5/thumbnails/10.jpg)
Topics?Topics?
“That’sThat sa Post!”a Post!
10http://unrealitymag.com/wp-content/uploads/2008/11/george_costanza.jpg
![Page 11: Blogapalooza 2011 The Brainzooming Group](https://reader036.vdocument.in/reader036/viewer/2022062405/5552e0beb4c905014c8b4d99/html5/thumbnails/11.jpg)
Blog Name / Link Author / Editor Topics
Brainzooming.com Mike Brown Strategy, Creativity, Innovation, Social Media, Marketing
NateRiggs.com* Nate Riggs Social Media, Small Business, Marketing, CareerCareer
The Experience Effect Jim Joseph Branding, Experience Marketing, Marketing Communications, Advertising
Alexander G Public Relations
Alex Greenwood Public relations, Communication, EbookPublishing, Kansas City Events
S i E Ch i R b S i E i S i M k iService Encounters Onstage
Chris Reaburn Services Experience, Services Marketing, Branding
Talent Culture Meghan Biro Careers, HR, Workplace
11 * Still confirming participation
![Page 12: Blogapalooza 2011 The Brainzooming Group](https://reader036.vdocument.in/reader036/viewer/2022062405/5552e0beb4c905014c8b4d99/html5/thumbnails/12.jpg)
BrainzoomingBrainzooming
12
![Page 13: Blogapalooza 2011 The Brainzooming Group](https://reader036.vdocument.in/reader036/viewer/2022062405/5552e0beb4c905014c8b4d99/html5/thumbnails/13.jpg)
NateRiggs.comNateRiggs.com
13
![Page 14: Blogapalooza 2011 The Brainzooming Group](https://reader036.vdocument.in/reader036/viewer/2022062405/5552e0beb4c905014c8b4d99/html5/thumbnails/14.jpg)
Jim JosephJim Joseph
14
![Page 15: Blogapalooza 2011 The Brainzooming Group](https://reader036.vdocument.in/reader036/viewer/2022062405/5552e0beb4c905014c8b4d99/html5/thumbnails/15.jpg)
Alex GreenwoodAlex Greenwood
15
![Page 16: Blogapalooza 2011 The Brainzooming Group](https://reader036.vdocument.in/reader036/viewer/2022062405/5552e0beb4c905014c8b4d99/html5/thumbnails/16.jpg)
Service Encounters OnstageService Encounters Onstage
16
![Page 17: Blogapalooza 2011 The Brainzooming Group](https://reader036.vdocument.in/reader036/viewer/2022062405/5552e0beb4c905014c8b4d99/html5/thumbnails/17.jpg)
Talent CultureTalent Culture
17
![Page 18: Blogapalooza 2011 The Brainzooming Group](https://reader036.vdocument.in/reader036/viewer/2022062405/5552e0beb4c905014c8b4d99/html5/thumbnails/18.jpg)
Thi kThinkKnowDo
18
Do
![Page 19: Blogapalooza 2011 The Brainzooming Group](https://reader036.vdocument.in/reader036/viewer/2022062405/5552e0beb4c905014c8b4d99/html5/thumbnails/19.jpg)
19
![Page 20: Blogapalooza 2011 The Brainzooming Group](https://reader036.vdocument.in/reader036/viewer/2022062405/5552e0beb4c905014c8b4d99/html5/thumbnails/20.jpg)
20
![Page 21: Blogapalooza 2011 The Brainzooming Group](https://reader036.vdocument.in/reader036/viewer/2022062405/5552e0beb4c905014c8b4d99/html5/thumbnails/21.jpg)
15 Blog Formats• Share Your Opinions on Relevant Topics
• Speculate About the Future• Summarize a Topic
• React to Others’ Opinions (Especially those expressed in other posts on your target blog)
• Cover Part of a Topic in Depth
• Report News on Relevant Topics
• Relate an Anecdote• Report on a Conference /
• Report News with Your Opinion
Event• Interview Someone Else
• Make a List Post• Teach Something
• Review Something• Organize Information in
21
• Do a Demonstration New Ways
![Page 22: Blogapalooza 2011 The Brainzooming Group](https://reader036.vdocument.in/reader036/viewer/2022062405/5552e0beb4c905014c8b4d99/html5/thumbnails/22.jpg)
300 to 600 words300 to 600 words
22
![Page 23: Blogapalooza 2011 The Brainzooming Group](https://reader036.vdocument.in/reader036/viewer/2022062405/5552e0beb4c905014c8b4d99/html5/thumbnails/23.jpg)
• St i• Stories• UnexpectedUnexpected• Concrete• Credible• E ti l• Emotional
• SimpleSimple
23
![Page 24: Blogapalooza 2011 The Brainzooming Group](https://reader036.vdocument.in/reader036/viewer/2022062405/5552e0beb4c905014c8b4d99/html5/thumbnails/24.jpg)
24
![Page 25: Blogapalooza 2011 The Brainzooming Group](https://reader036.vdocument.in/reader036/viewer/2022062405/5552e0beb4c905014c8b4d99/html5/thumbnails/25.jpg)
Search Engine Optimization –In 1 Slide (ROFL)
• Pick a few words which are the focus of your post• Pick a few words which are the focus of your post and use them multiple times– In the title and the beginning section of the postg g p– But don’t over‐use them
• Use an actual keyword instead of a pronouny p• Include links to relevant supporting info
– Especially early in the post– 1 for every 100‐120 words
• Write a post that’s 300 words
25
![Page 26: Blogapalooza 2011 The Brainzooming Group](https://reader036.vdocument.in/reader036/viewer/2022062405/5552e0beb4c905014c8b4d99/html5/thumbnails/26.jpg)
Sh i &Sharing & gM k tiMarketing Your PostYour Post
26
![Page 27: Blogapalooza 2011 The Brainzooming Group](https://reader036.vdocument.in/reader036/viewer/2022062405/5552e0beb4c905014c8b4d99/html5/thumbnails/27.jpg)
Avoid 2 Biggest MistakesAvoid 2 Biggest MistakesThi kiThinking:
Everyone Sees Your Contenty
No One Sees Your ContentNo One Sees Your Content
27
![Page 28: Blogapalooza 2011 The Brainzooming Group](https://reader036.vdocument.in/reader036/viewer/2022062405/5552e0beb4c905014c8b4d99/html5/thumbnails/28.jpg)
Commenting & Social SharingCommenting & Social Sharing
28
![Page 29: Blogapalooza 2011 The Brainzooming Group](https://reader036.vdocument.in/reader036/viewer/2022062405/5552e0beb4c905014c8b4d99/html5/thumbnails/29.jpg)
TwitterTwitter
29
![Page 30: Blogapalooza 2011 The Brainzooming Group](https://reader036.vdocument.in/reader036/viewer/2022062405/5552e0beb4c905014c8b4d99/html5/thumbnails/30.jpg)
FacebookFacebook
30
![Page 31: Blogapalooza 2011 The Brainzooming Group](https://reader036.vdocument.in/reader036/viewer/2022062405/5552e0beb4c905014c8b4d99/html5/thumbnails/31.jpg)
LinkedInLinkedIn
31
![Page 32: Blogapalooza 2011 The Brainzooming Group](https://reader036.vdocument.in/reader036/viewer/2022062405/5552e0beb4c905014c8b4d99/html5/thumbnails/32.jpg)
Google+Google+
32
![Page 33: Blogapalooza 2011 The Brainzooming Group](https://reader036.vdocument.in/reader036/viewer/2022062405/5552e0beb4c905014c8b4d99/html5/thumbnails/33.jpg)
Blog Name / Link Author / Editor Topics
Brainzooming.com Mike Brown Strategy, Creativity, Innovation, Social Media, Marketing
NateRiggs.com* Nate Riggs Social Media, Small Business, Marketing CareerMarketing, Career
The Experience Effect*
Jim Joseph Branding, Experience Marketing, Marketing Communications, Advertising
Alexander G Public Relations
Alex Greenwood
Public relations, Communication, Ebook Publishing, Kansas City Events
S i E Ch i R b S i E i S iService Encounters Onstage
Chris Reaburn Services Experience, Services Marketing, Branding
Talent Culture Meghan Biro Careers, HR, Workplace
33 * Still confirming participation
![Page 34: Blogapalooza 2011 The Brainzooming Group](https://reader036.vdocument.in/reader036/viewer/2022062405/5552e0beb4c905014c8b4d99/html5/thumbnails/34.jpg)
34
![Page 35: Blogapalooza 2011 The Brainzooming Group](https://reader036.vdocument.in/reader036/viewer/2022062405/5552e0beb4c905014c8b4d99/html5/thumbnails/35.jpg)
//Blog: http://brainzooming.com
Twitter: @brainzooming
35