Herman Miller

Herman Miller

“ ”

Starting from Zero

*$12,887 Campus Allocation Cost per Seat – 2012

Herman Miller

Herman Miller

INDUSTRY SEGMENT

Average of

Utilization

Average

Meeting

Size

Average of Hours Used

(Study typically

is 150 hours)

Business Services 17% 3 90

Technology 21% 4 76

Federal Governement 12% 4 60

Pharmaceuticals/ Research 16% 3 55

Light Manufacturing 13% 4 54

Petroleum 15% 4 50

Insurance 15% 3 40

Financial Services 12% 4 32

(60%)

(51%)

(21%)

(40%)

(37%)

(36%)

(33%)

(27%)

Federal Government

Herman Miller

98%

90%

82%

86%

84%

61%

70%

43%

23%

39%

Site 5

Site 4

Site 3

Site 2

Site 1

70%

GOAL

Herman Miller

Herman Miller

<10%

10% - 30%

31% – 60%

61% - 100%

Herman Miller

Herman Miller

70% 30%

““

Marketing for A+D Firms

Marketing for A+D Firms

Building a Business Case

Marketing for A+D Firms

Mike Brown, Brainzooming Group

Marketing for A+D Firms

Hasso Platter Institute of Design at Stanford

Marketing for A+D Firms

Marketing for A+D Firms

Marketing for A+D Firms

Plan for Action

Herman Miller

Herman Miller

Herman Miller

Herman Miller

Herman Miller