social media marketing for vc firms
DESCRIPTION
Social media marketing strategy for venture capital and private equity firms.TRANSCRIPT
Social Media for VC Firms
Fall 2010
© 2010 Jon Greer Consulting LLC
Definition of Social Media
• Most of the content is created by users(“User Generated Content”)
• Little to no content oversight by siteowner
• Message and Brand Management• Search• The Present & Especially the Future
Why Should VC Firms CareAbout Social Media?
The “Big 4”
Social Media Checklist
Do partners have accounts?Do staff members have accounts?Has anyone set up pages for the firm yet?Do we have approved marketing
content?Do we have current bios?
• Personal profiles - are they current?• Business page - do you have one?
• Are profiles current?• Do you have a company profile?• Should your firm create a group?
• Do partners have accounts?– VCs on Twitter: http://venturemaven.com/
• Does the firm have a feed?
• Do you have an entry?• How do you create an entry?
Creating an Entry
• Wikipedia’s guidelines• Key rules
– “Notability” - VC firms meet this test– Outside references - ditto– Neutral tone
Considerations
• Who has the time for all this?• How do I sell this to the partners?
Thank you
Jon Greer510-547-7123
Social Media MarketingMedia Relations
Investor CommunicationsBusiness Writing