internet marketing for law firms
DESCRIPTION
3 Internet Marketing Strategies Every Law Firm Should Be UsingTRANSCRIPT
3 Internet Marketing Strategies
Every Law Firm Should Be Using
Presented by: David Mink
Co-Founder of Dream Systems Media
Introducing David MinkDavid Mink has been at the forefront of web development for years. David received his Bachelor's degree from Brigham Young University in Marketing. He then went on to receive his Juris Doctorate at the University of Alabama, where he concentrated his studies on business, intellectual property, and Internet law.
David has personally provided Internet consulting services for over one thousand businesses in the past several years. He has also developed eCommerce training curriculum for a number of business learning companies.
David enjoys group trainings and has presented Internet Marketing and Internet Law seminars at several Universities and corporations across the USA. David is the Chief Legal Officer for Dream Systems Media, and is a licensed attorney in the state of Utah.
#1 SEO - Overview
• Defined• Onsite vs. Offsite SEO• 4 Practical Tips
SEO Defined
• Search Engine Optimization
• A form of online marketing where the objective is to make one's site list highly in organic/natural search results
Onsite vs. Offsite SEO
• Onsite refers to the elements of SEO that apply directly to your website that you have direct control over
• Offsite refers to linking techniques:
Directory Submissions Article Submissions
Web-Optimized Press Releases Social Network Link Building Etc.
4 SEO Tips
1. Title tags2. Page content3. Site maps (both html and
xml)4. Mixed Media SERPs
(Video, Image, Maps/Local)
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"><html xmlns="http://www.w3.org/1999/xhtml"><head><title>Alabama Injury Lawyer | Birmingham Accident Attorney | Huntsville Montgomery Tuscaloosa Mobile Anniston | Norris Injury Lawyers in AL</title><meta name="description" content="The bottom line is our Alabama personal injury lawyers are here to help those who need the legal assistance and counsel of an experienced injury lawyer. Call a Birmingham attorney at Norris Law Firm today. Serving Birmingham, Huntsville, Montgomery, Tuscaloosa, Mobile, and Anniston." /><meta name="keywords" content="alabama personal injury lawyer, birmingham personal injury lawyer, personal injury, lawyer, attorney, birmingham, huntsville, gadsden, anniston, tuscaloosa, montgomery, mobile, auto accident, drug injury, drug injury, environmental injury, nursing home abuse, nursing home neglect, sexual harassment, suv rollover, wrongful death, injury lawyer" /><META name="ROBOTS" content="index,follow" /><meta name="classification" content="personal injury lawyer, birmingham personal injury attorney" /><link rel="shorcut icon" type="image/x-ico" href="favicon.ico" /><link href="css/style.css" rel="stylesheet" type="text/css" media="screen" /><link rel="stylesheet" type="text/css" href="css/print.css" media="print" /><script src="./js/emailcheck.js" type="text/javascript"></script><script src="./js/nil.js" type="text/javascript" ></script></head><body>
Page Content
• Your homepage should feature at least 300+ words of text
• The text should reinforce the title tag
• Write for people, but be cognizant of search engines
Site Maps
Example of an html sitemap - http://www.ns-law.com/SpecialPages/Site-map.aspx
Instructions for creating an xml sitemap - http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=156184
Mixed Media Example:
(Thanks Andy Beal)
Mixed Media SERPs Strategy
Debra Mastaler: What can I do to create content for my site so I turn up for all the blended searches? Video, image, shopping, local, etc. What can I do to make my site show up in each of those "one boxes’?
Vince Blackham: It's about controlling more than just regular SERPs. You need to consider the images/youtube/and local that could show as a result. It is all about the blended result instead of just the regular SERPs these days!
Research Your Audience
Find Out What People Want...
Asking Questions AboutAsking for Answers On?Asking for Videos About?Asking for Tips On?Asking for Help On?
#2 Reputation Management Overview
• Defined• Why it’s so important?• What is a reputation
engine?• How does this help your
marketing?
Rep. Mgmt. Defined
• Methodology of protecting a businesses brand and name through search control
• “It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Why Is Rep. Mgmt. Important?
• Protects your reputation as a law firm
• Resells your client• Builds the value of your
business• Saves money from “lost
clients”
What Is A Reputation Engine?
• Reputation engines are search engines
• New way to look at them• High positive search
rankings = Credibility
How Does Rep. Mgmt. Help You?
• Clients are resold when they see positive results in Google
• Optimizes your marketing budget
• Credibility
Example
• Rocky Mountain Mattresswww.rockymountainmattress.com
#3 - SMM Outline
• Defined• Types of Social Networks• How Blogging Helps• Recommended SMM Sites
SMM Defined
• Social Media Marketing =Utilizing social networking
and user-generated content platforms to promote a product, service or content.
Types of Social Networks
Networking Sharing
Publishing
How Blogging Helps
• Unfiltered news platform• Promote your firm• Educate your customer• Content for search• Content worthy of SMM• Networking
SMM/Blogging: Example
• Bloggledwww.bloggled.com
• Case Study:• Over 50,000 visitors to
the blog in first month. This traffic led to “ad revenue.”Promoted service launch a few months later and backed up 120,000 posts within first week of launch.
Recommended SMM Sites
• There are tons out there• Determine your goals…
traffic, education, networking…
• One you should be using: Twitter… a quick overview
Twitter, Tweets and Tweeps... Oh My!
Twitter is a free social networking and microblogging service that enables its users to send and read messages known as tweets.
Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers or Tweeps.
Senders can restrict delivery to those in their circle of friends or, by default, allow open access.
Twitter Search: www.search.twitter.com
Answer The Question...
Example: @dengeni I am a DUI attorney that practices
in...
Just keep the reply to 140 characters!
Review
• SEO• Reputation Management• SMM• Get started today!
Thank You
• Questions
• Twitter…follow mewww.twitter.com/dmmink
• Visit Dream Systems Mediawww.dreamsystemsmedia.com