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ON24 FOR

LAW FIRMSIn a hyper-competitive landscape, law firms need to stand out from

the competition. Successful firms need effective ways to showcase

their lawyers’ expertise in front of clients and prospects.

ON24 has become the marketing platform and continuing legal

education (CLE) of choice for over 100 of the world’s leading law

firms. ON24’s Webcast Elite provides law firms everything they

need to deliver feature-rich, engaging live and on-demand webinars

that generate new business, update clients, and educate partners

and team lawyers.

WEBINAR SOLUTIONS GUIDE

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PURPOSE-BUILT FOR MARKETERS

Webinars are a key marketing tool for generating new

business and updating clients — and ON24 Webcast Elite is

the only webinar platform specifically built with marketers in

mind. From driving new opportunities to expanding existing

business, ON24 can help you more effectively communicate

with your prospects, clients, and partners.

A RICH USER EXPERIENCE

ON24 Webcast Elite helps you deliver dynamic events

that will create a connection between the client and the

brand, deepen engagement, and position your firm as

a thought leader.

∞ Branding. With ON24’s fully customizable webinar consoles,

your events will shine with your logos, colors, imagery, and

brand messaging.

∞ Interactivity. The ON24 platform offers more than

30 interactive tools, including polling, Q&A, chat, and

group collaboration to give you more ways to engage

your audience.

∞ Multimedia events. With ON24, you can integrate on-

camera presenters, stream live industry updates, and share

engaging video clips in every webinar.

ALL THE METRICS THAT MATTER

ON24 engagement scoring delivers behavioral analytics

that tell you which prospective clients are the most

interested, so your account teams know where the best

leads are. And our analytics dashboard provides valuable

performance benchmarks and instant insight into how

your webinars stack up to other events in your industry.

Even better, ON24 Webcast Elite can become a seamless

component of your existing marketing technology stack.

ON24 integrates with all the most popular CRM and

marketing automation platforms, giving you same-day

access to your event data.

EXTENDED VALUE FROM YOUR WEBINARS

With ON24, you can easily publish all your past events to a

powerful on-demand webinar and video portal, extending

the life of your content and the value of your webinars.

ON24 portals deliver the same demographic and behavioral

data to tell you everything you need to know about webinar

attendees. That means more contacts, and more value, with

no additional effort.

Fish & Richardson Webinar: Post-Grant for Practitioners

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THE BENEFITS OF ON24∞ HIGHLIGHT YOUR BRAND IN A PROFESSIONAL,

POLISHED WEBINAR ENVIRONMENT

∞ EXTEND YOUR REACH TO A LARGER, WIDER AUDIENCE

∞ INCREASE AWARENESS AND DRIVE DEMAND FOR YOUR SERVICES

∞ ENABLE MORE MEANINGFUL AUDIENCE INTERACTIONS WITH NETWORKING TOOLS AND CAPABILITIES WITHIN THE WEBINAR

∞ CREATE AND DELIVER INDUSTRY OR CLIENT UPDATES QUICKLY AND EASILY

EASY ACCESS FROM ANY MOBILE DEVICE

In the office, at home, at the airport, on the subway — there’s

no way to know where your prospective clients will be when

they log in to your next webinar. While other webinar tools

force users to download extra apps and clunky plugins, ON24

Webcast Elite always supports the latest mobile and tablet

platforms, including Apple iOS and Android devices.

CLE CERTIFICATION

ON24’s certification widgets transform your webinars into

powerful tools for CLE. ON24 gives you the tools to automat-

ically poll your users, verify CLE codes, and track the time

a user attends the webinar, allowing legal marketers to

automatically certify attorneys attending the webinar for CLE

credit. Our reporting and analytics dashboards display the

pass/fail status of all attendees, as well as detailed reports

on each individual’s performance. Automated certificate

generation enables you to provide instant certification to all

qualified attendees.

TRUSTED BY KEY LEGAL BRANDS

Law firms of all sizes use ON24 Webcast Elite for thought

leadership, continuing legal education (CLE), internal

communications, and more.

“With ON24, we’ve been able to extend and grow our webinar programs, which is a real benefit to our organization and the legal profession. ON24 Webcast Elite is a proven solution with tremendous value for all legal marketers.”– Adam Stock, Chairman,

Legal Marketing Association: Bay Area Chapter

ABOUT ON24, INC.

ON24, the virtual communications platform for the global enterprise, provides

interactive, impactful cloud-based solutions that drive outstanding results. ON24

offers a broad and innovative product portfolio, including webcasting, virtual

events and virtual environments, accessible from any device and supported

by robust reporting and analytics. Applications for the ON24 platform include

demand generation, partner enablement, virtual talent development, product

launches, company town hall meetings and user conferences. More than 800

organizations, including IBM, CA Technologies, Merck, Unilever, JPMorgan

Chase, Deloitte, Credit Suisse, Ernst & Young, Amazon and SAP, rely on ON24.

ON24 is headquartered in San Francisco, with offices throughout the world. For more information, visit http://www.ON24.com.

ABOUT ARKADIN

Arkadin is one of the largest and fastest growing Unified Communications and

Collaboration Service Providers in the world. Our collection of market-leading

audio/web/video conferencing and Unified Communications solutions enables

enjoyable collaboration experiences that are essential to success in a digitally

connected global workplace. As an NTT Communications company, our services

are delivered in the cloud and backed by a cutting-edge infrastructure for

premium service quality. Over 42,000 customers spanning the largest global

enterprises to small businesses are supported locally in 19 languages through our

network of 56 operations centers in 33 countries.

For more information: https://www.arkadin.com.