blogging 201: generating content they'll love
DESCRIPTION
In this 45 minute webinar we'll cover the following topics: + Topic generation + Establishing a writing routine + Writing for impact and engagement + Identifying your voice + Copyright and excerpting etiquette + Blog Post Titles, Featured Images, and Social Sharing + Basic search engines happyTRANSCRIPT
take notes
do not quit
1. The key to content they'll love is writing content you love.
1. The key to content they'll love is writing content you love.
2. The key to content you love is loving the process.
1. The key to content they'll love is writing content you love.
2. The key to content you love is loving the process.
3. The key to a process you love is intrinsic motivation; not extrinsic motivation (praise, engagement, work goals, ad sales)
topic generation
15 Minutes Idea Bursts • Relax • Take a walk • Take a shower • Talk to your friends
“That’s why so many insights happen during warm showers. For many people it’s the most relaxing part of the day.” !
It’s not until we’re being massaged by warm water, unable to check our email, that we’re finally able to hear the quiet voices in the backs of our heads telling us about the insight. The answers have been there all along— we just weren’t listening. !
Imagine: How Creativity Works p. 30
You need a notebook • An actual notebook • Evernote • Simplenote • Sticky Notes
Write down every idea • Bad ideas • Mean ideas • Mediocre ideas • Great ideas
Establishing a Routing
Establishing a Routing• Content you love is the
product of a routine you love
Establishing a Routing• Content you love is the
product of a routine you love
• A routine you love is a habit
Establishing a Routing• Content you love is the
product of a routine you love
• A routine you love is a habit• Adam's Writing Habit
Writing for Impact and Engagement
Writing for Impact and Engagement• 1-5-10 rule
Writing for Impact and Engagement• 1-5-10 rule• Be remarkable
Writing for Impact and Engagement• 1-5-10 rule• Be remarkable• Say something worth reading
Writing for Impact and Engagement• 1-5-10 rule• Be remarkable• Say something worth reading• Don’t waste people’s time
Identify Your Voice
Identify Your Voice1. Start with who you already are
Identify Your Voice1. Start with who you already are2. Your voice flows out of what you're
passionate about.
Identify Your Voice1. Start with who you already are2. Your voice flows out of what you're
passionate about. 3. Identify your role in your readers lives.
Identify Your Voice1. Start with who you already are2. Your voice flows out of what you're
passionate about. 3. Identify your role in your readers lives. 4. Identify the role of your readers
Identify Your Voice1. Start with who you already are2. Your voice flows out of what you're
passionate about. 3. Identify your role in your readers lives. 4. Identify the role of your readers5. For an audience to grow they need to know
their role.
Identify Your Voice1. Start with who you already are2. Your voice flows out of what you're
passionate about. 3. Identify your role in your readers lives. 4. Identify the role of your readers5. For an audience to grow they need to know
their role. 6. Consistent blogs don't grow when the
audience doesn't know what to do.
Copyright & Etiquette
Copyright & Etiquette1.If in doubt, ask permission
Copyright & Etiquette1.If in doubt, ask permission2.Basic copyright... "If you wrote it,
you own it unless you declare otherwise."
Copyright & Etiquette1.If in doubt, ask permission2.Basic copyright... "If you wrote it,
you own it unless you declare otherwise."
3.Excerpting étiquette... a paragraph and a link is great. It helps everyone!
Titles, Images, and Social Sharing
Titles, Images, and Social Sharing1.Titles = the hook
Titles, Images, and Social Sharing1.Titles = the hook2.Image > Title
Titles, Images, and Social Sharing1.Titles = the hook2.Image > Title3.Social = Title + Image