blogging dos and don't tips
TRANSCRIPT
Blogging: DoFriday, September 23, 2011
Have a Plan
• Create an editorial calendar
• Know your purpose
Friday, September 23, 2011
Embrace Variety
• Different post types increase interest
• Be creative
• Track what works
Friday, September 23, 2011
Be Consistent
• Also be realistic
Friday, September 23, 2011
Share the Burden
• Find co-writers or guest writers
Friday, September 23, 2011
Be Timely
• Write about relevant trends and issues when you can.
Friday, September 23, 2011
Be Generous
• Link to your sources. Credit ideas.
Friday, September 23, 2011
Be conversational
• Write in a conversational tone.
Friday, September 23, 2011
Write Great Headlines
• Include a verb
• Use keywords
• Be provocative
Friday, September 23, 2011
Pay attention to grammar & structure
• It matters!
• Conversational is not the same as sloppy.
Friday, September 23, 2011
Think Visually
• Include interesting photos - your own when you can.
Friday, September 23, 2011
Blogging: Don’tFriday, September 23, 2011
A post is not an ad
• Try to “broadcast” and people will opt-out.
Friday, September 23, 2011
Avoid being long-winded
• About 500-words is a good maximum.
• More to say? Create two posts
Friday, September 23, 2011
Minimize Noise
• Keep your blog site clean.
• Ads are ok, but be judicious. More is not necessarily better.
Friday, September 23, 2011
Edit!
• It’s important!
Friday, September 23, 2011
Release pressure
• It’s a blog. Relax.
Friday, September 23, 2011