blogging everything you ever wanted to know but were afraid to ask 1
Post on 18-Dec-2015
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Blogg ing
E v eryth ing You E v er W anted to know but were a fra id to ask
Blogging
Everything You Ever Wanted to know but were afraid to ask
1
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Blogg ing
E v eryth ing You E v er W anted to know but were a fra id to ask
How Many Bloggers Does it take to change a lightbulb?
Blogger: Term used to describe anyone with enough time or narcissism to document every tedious bit of minutia filling their uneventful lives. Possibly the most annoying thing about bloggers is the sense of self-importance they get after even the most modest of publicity. Sometimes it takes as little as a referral on a more popular blogger's website to set the lesser blogger's ego into orbit.
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Blogg ing
E v eryth ing You E v er W anted to know but were a fra id to ask
Overview
•Wonderful World of Blogs•What is a blog?•What are its uses•Technical•Setting up your own blog•Pitfalls•Commercial Applications
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Blogg ing
E v eryth ing You E v er W anted to know but were a fra id to ask
Overview (continued)
•Blogging – winning business•Search engines / marketing•Monetising•Promoting•The good, the bad and the ugly•Q & A
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Blogg ing
E v eryth ing You E v er W anted to know but were a fra id to ask
Blogs Big & Small
•Scoble - Microsoft•As Gaeilge - http://imeall.blogspot.com
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Blogg ing
E v eryth ing You E v er W anted to know but were a fra id to ask
Everything You Ever Wanted to know but were afraid to ask
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Blogg ing
E v eryth ing You E v er W anted to know but were a fra id to ask
Everything You Ever Wanted to know but were afraid to ask
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Blogg ing
E v eryth ing You E v er W anted to know but were a fra id to ask
What is a blog ???
A blog is a website in which items are posted on a regular basis and displayed in reverse chronological order. The term blog is a shortened form of weblog or web log. Authoring a blog, maintaining a blog or adding an article to an existing blog is called "blogging". Individual articles on a blog are called "blog posts," "posts" or "entries". A person who posts these entries is called a "blogger". A blog comprises text, hypertext, images, and links (to other web pages and to video, audio and other files). Blogs use a conversational style of documentation. Often blogs focus on a particular "area of interest“ (wikipedia definition)
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Blogg ing
E v eryth ing You E v er W anted to know but were a fra id to ask
Uses
•Medium of communication•Interactive•Proactive•Direct•“Raw”•Marketing•Educational
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Blogg ing
E v eryth ing You E v er W anted to know but were a fra id to ask
Geeky Stuff
•RSS friend or foe?•Security•Access•Spam
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Blogg ing
E v eryth ing You E v er W anted to know but were a fra id to ask
Should You Blog?
•Why?•When?•How?•Why?•Who?•Are you ready for it?
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Blogg ing
E v eryth ing You E v er W anted to know but were a fra id to ask
Setting up your blog
•Choice of platform•Host your own vs. service?•Domain vs sub-domain vs. sub-directory?•Author(s) / Editors•Comments??
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Blogg ing
E v eryth ing You E v er W anted to know but were a fra id to ask
Setting Up Your Blog (2)
•Look & Feel•Templates•Plugins•Extensions•Community
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Blogg ing
E v eryth ing You E v er W anted to know but were a fra id to ask
Software
•Wordpress•Movable Type•Drupal•Community Server (asp)•Presstopia• ........... and many more
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Blogg ing
E v eryth ing You E v er W anted to know but were a fra id to ask
Platforms
•blogger•typepad•wordpress.com•blogs.ie•blogsome
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Blogg ing
E v eryth ing You E v er W anted to know but were a fra id to ask
Blogging Pitfalls
•RSS•Publicity•Secrets?•Language / Grammar•Frequency of blogging•Choice of topics
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Blogg ing
E v eryth ing You E v er W anted to know but were a fra id to ask
Content
•English – Speak it•Don't presume – explain•Audience – who are they?•Grab attention•Keep attention
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Blogg ing
E v eryth ing You E v er W anted to know but were a fra id to ask
Dos and don'ts
•Rss – full vs. summary•Comments•Feedback•Spam •Captcha•Criticism•Plagiarise•Links / attribution
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Blogg ing
E v eryth ing You E v er W anted to know but were a fra id to ask
Blogging Pitfall: Example
Spoilt vs. OriginateChoice of topicDomainPersonal opinion vs. fact
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Blogg ing
E v eryth ing You E v er W anted to know but were a fra id to ask
Legal Stuff
•Copyright•Libel / defamation etc.,•Irish law•International law•http://www.digitalrights.ie/2006/01/06/libel-laws-in-ireland/
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Blogg ing
E v eryth ing You E v er W anted to know but were a fra id to ask
Commercial Applications
•Promotion•“Voice”•Marketing Tool•Channel of Communication
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Blogg ing
E v eryth ing You E v er W anted to know but were a fra id to ask
Example: Stormhoek
•Wine•Blogger•Wine + Blogger = FREE publicity!
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Blogg ing
E v eryth ing You E v er W anted to know but were a fra id to ask
Seo & all that marketing jazz•Titles•Textual content•Links•Page titles•Aggregation•“Authority”
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Blogg ing
E v eryth ing You E v er W anted to know but were a fra id to ask
Seo – Measure Your Success•Logs•Log analysers?
–Hosted–Remote services
•Referrals•Key phrases
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Blogg ing
E v eryth ing You E v er W anted to know but were a fra id to ask
SEO: Silly Example
•Skymovies.com•Entertainment.ie
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Blogg ing
E v eryth ing You E v er W anted to know but were a fra id to ask
Google Bomb
.. a certain attempt to influence the ranking of a given page in results returned by the Google search engine, often with humorous intentions. Due to the way that Google's PageRank algorithm works, a page will be ranked higher if the sites that link to that page all use consistent anchor text. A Google bomb is created if a large number of sites link to the page in this manner. Google bomb is used both as a verb and a noun. (wikipedia)
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Blogg ing
E v eryth ing You E v er W anted to know but were a fra id to ask
Monetising
•Indirect – marketing tool•Direct – advertising•Affiliate programs•Google Adsense•Chitika et al
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Blogg ing
E v eryth ing You E v er W anted to know but were a fra id to ask
Promoting Your Blog
•RSS•Aggregators•Links•Tracking•Technorati
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Blogg ing
E v eryth ing You E v er W anted to know but were a fra id to ask
The good, the bad.. the ugly•http://www.technorati.com•http://planetoftheblogs.com•http://www.irishblogs.ie•http://www.irishblogs.info•http://www.problogger.net
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Blogg ing
E v eryth ing You E v er W anted to know but were a fra id to ask
Q & A
Over to you!
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Blogg ing
E v eryth ing You E v er W anted to know but were a fra id to ask
Contact DetailsContact Details:
Mr. Michele NeylonEmail: [email protected] (personal)[email protected] (work)
Web:
http://www.mneylon.com/blog/ - personal bloghttp://www.irishblogs.info - Irish blogs / bloggershttp://www.blacknight.ie - Company