blogging for entreps intro
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TRANSCRIPT
BLOGGING for ENTREPRENEURS
An Introduction
MARIA “RIA” A. JOSE
Professional Blogger
Blog
• an online journal• a website where entries (or posts)
are written in chronological order and commonly displayed in reverse chronological order
• can also be used as a verb, meaning to maintain or add content to a blog.
Wikipedia: Blog
Why Blog?
Why Blog?
Blogging gives us an avenue for marketing and public
relations.
What Do We Get From Blogging?
Why Blog?
Blogging gives us customers or clients.
What Do We Get From Blogging?
Why Blog?
Blogging gives us references and resources.
What Do We Get From Blogging?
Why Blog?
Blogging gives us a chance to interact with
industry members, suppliers, and clients.
What Do We Get From Blogging?
Why Blog?
Blogging gives us a chance to expand
business.
What Do We Get From Blogging?
Why Blog?
Blogging gives us greater opportunities.
What Do We Get From Blogging?
http://googleblog.blogspot.com
http://smhypermarket.blogspot.com
http://www.eventsbyria.com
Advantages
• accessibility
• faster and easier expansion of business
• one-to-many approach
• immediate response and results
Limitations
• not all people may get the message• inability of shoppers to touch, smell,
taste or try-on tangible goods before making an online purchase
How to Succeed
• Innovate
• Know your product and services well
• Be Open-Minded
• Engage Your Readers
• Be Passionate