Business BloggingWhy You Are Doing It

Wrong and How to Do It Right

Bess AuerGottaGetBlogging.com

FLBlogCon Blog Talk TV

GottaGetBlogging Florida Swim Network

@Bess_Auer

Because “he” told you to…

To post once and forget it…

A place to put content nobody will ever read…

No plan to drive traffic to it…

4 Reasons NOT To Have a Blog

Raise SEO

Increase Authority

Showcase your company

Create content to share

4 Reasons toHave a Blog

Become a source of useful information

@Bess_Auer

Content is King

Who is your audience?

@Bess_Auer

Content is King

NOT a magazine or book

Content is King

55% of visitorsspend less than

15 seconds on your site

Content is King

Content is King

@Bess_Auer

Content is King - Repurpose it!1) Video

2) Written blog post

3) Bulleted blog post

4) Meme

5) Motivational graphic

6) Podcast

7) #tbt post

Sharing is Queen

@Bess_Auer

Sharing is Queen

@Bess_Auer

Don’t just tweet to be tweeting.

Don’t just post to be posting.

Sharing is Queen

• Craft for all channels• Size of the text/images

THINK MOBILE

Sharing is Queen

612 x 612 px

Apps:Facebook Instagram Twitter Snapchat Email

Browser:Facebook Banner ads Blog posts Pinterest Email

Apps & Browser:Reading of longer posts - digital fold is key

Leading authorities in your industry

Influencers are Mandatory

People who are passionate about your products/services

Bloggers whose readers would be interested in your products or services

@Bess_Auer

• Approve other accounts to RT• 10 -1 Rule• SEO and Google

X

Facebook Best Practices:

Posting strategy - look at what’s working for your industry!

Graphics are always better!

Double post your videos.

Boost on occasion.

Working with Bloggers

Press releases won’t work

Friend on social media first

Make sure you are a good fit

Don’t expect anything for free

Messaging:• Can’t be too long • Think tweet/hashtag

Use discount code ucfincubator for 25% off your ticket.

Good through July 24th.

Questions?

@Bess_AuerGottaGetBlogging.com