why blogging is great for your business
DESCRIPTION
A regularly updated blog can be your marketing flagship. If you would like to know more about how to turn your blog into the powerful lead capture tool, please, feel free to look at a text version of QuartSoft’s past webinar “Blogging for the $ake of Your Business” at http://quartsoft.com/webinars/20130528-blogging-for-businessTRANSCRIPT
Blogging for the $ake of Your Business
Dmitriy Nesterov,Marketing Officer, SEO,Copywriter, Editor in Chief
©2013. QuartSoft Corp. www.quartsoft.com
Some Statistics on Blogging
• 2/3 of marketers say blogs are “important” or “critical” to their businesses;
• Companies that blog have 55% more website visitors;
• B2C companies that blog generate 88% more leads per month;
• B2B companies that blog generate 67% more leads per month;
• 75% of Internet users read blogs;
• 81% of U.S. online consumers trust information and advice from blogs.
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Benefits of Business Blogging
• Blogs generate fresh content on your site;• Google and other search engines love fresh content and
they’ll send visitors to your site;• Blogs help businesses prove their reliability and expertize;• Blogs help businesses reach out to their target audiences;• Blogging can make your company popular and help you build
a community around your business.
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Stage 1
Starting a Blog
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Stage 1 Challenges
• Choosing a platform for your business blogging;• Creating a design for the blog to match your
corporate look and feel;• Hosting your blog;• Integrating the blog into your existing website (if
any).
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Blogging Platforms
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Wordpress is today’s #1 popular blogging platform
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Why Wordpress Is the Most Popular Choice
• It’s free;• It’s designer and developer-friendly (open-source platform);• Search engines love WordPress;• It’s easy to administrate;• It’s customizable for different needs;• It has tons of free and paid themes;• It’s a proven success of many power bloggers.
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Have your blog designed with your business in mind
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Stage 2
Picking a Topic
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Stage 2 Challenges
• Giving readers something they don’t already have (i.e. adding value to blog posts);
• Creating useful and likable content.
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Things You Can Blog about
• News in your industry;• Tips, reviews, recommendations and tutorials;• Case studies and success stories;• Inspirational content; • Promoting your audience’s lifestyle and philosophy; • Interviews with experts in your industry; • Giving a fun and unusual twist to mundane products
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News in Your Industry
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Tips, Reviews, Recommendations and Tutorials
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Case Studies and Success Stories
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Inspirational Content
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Promoting your Audience’s Lifestyle and Philosophy
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Interviews with Experts in Your Industry
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Fun and Unusual Twist to Mundane Products
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Fun and Unusual Twist to Mundane Products
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Stage 2 Tips
• Use your blog to talk to your customers;• Treat your blog as an integral part of your business;• Write about what is interesting to your target audience;• Anything that gives your audience real value is relevant;• Learn from other successful bloggers and blogging gurus;• Talk to your community like a friend in a less formal way and not like a
salesman or a businessman; • It’s very important that your blog is not always about you, your company
or your team. It’s OK to write ego-centric posts about your business but only sometimes and probably not even until your blog is popular and has a community around it;
• Do not be over promotional and do not blatantly advertise before earning people’s trust.
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Stage 3
Creating Useful Content
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Stage 3 Challenges
• Finding time for blogging;• Finding someone to contribute to your blogging
efforts;• Writing compelling and eye-catching blog posts;• Writing with passion and creativity;• Posting regularly;• Not getting bored.
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Encourage Someone from Your Team to Contribute to Your Company’s Blog
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Encourage Your Customers to Write for Your Blog
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Invite Guest Writers
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Our Guest Blogging Experience
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Before and after starting to accept guest articles for QuartSoft’s blog
179% increase in organic traffic in 4 months
Hire a Blog Writer
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Where to Find Freelance Writers for Your Blog
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Even CEOs Blog and so Can You as Well
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Stage 3 Tips
• Recommended length of a blog post is 500 – 1000 words;
• Write compelling headers and subheaders ;• Make your blog post scannable by using subheaders,
list bullets, spaces between paragraphs; • Readers love visuals like images, infographics, videos;• Start with 2-3 posts a week… or at least 2 per month;• Be passionate and do not expect fast results.
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Stage 4
Promoting Your Content
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The goal is to build a community around your blog
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Each Subscriber Is a Sales Prospect
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Newsletter Example
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Make it possible for visitors to subscribe
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Make Visitors Want to Subscribe and Follow
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Ideas for Engaging Content
• Add visuals (images, infographics, videos, charts, presentations etc.);
• Make it funny or amusing;• Use your creativity;• Make it unique and exclusive;• Make it really informative;• Connect emotionally.
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Spread the Word
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Social Sharing Buttons Are Must Haves
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Keep Them Longer on Your Blog
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Widgets can display related and most popular posts as well as the latest comments
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Grab Attention with Headlines
• How to……• 7 Proven Tactics to…• The 7 Easiest Ways to ….• How You Can…• 6 Core Reasons Why…• Ultimate Guide for…• Do You Know How to… ?• The Only 2 Ways to…• Should You … or…?
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Start Showing It to Your Audience
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Share Blog Posts on Your Facebook Business Page
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Find Your Communities on Google+
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Optimize Copy for Search Engines
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Stage 4 Tips
• Write guest articles with for other people’s blogs with links to your site or blog;
• Offer free extra content like eBook, relevant reports, online educational course, podcasts etc.;
• Make friends with other bloggers in relevant but non-competing businesses;
• Ask your friends and partners to link to your blog from their websites;
• Hire a reputable SEO to help you with promoting your blog online;• Repackage content for new platforms (Pinterest, Slideshare,
Youtube).
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What to Expect from Business Blogging
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• Time-consuming and challenging work;• Many will not make it to enjoy the long lasting
success; • But those who are patient and passionate
about their blog will thrive.
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Businesses that blog grow faster
Questions? Thanks!
Dmitriy Nesterov,Marketing Officer, SEO,Copywriter, Editor in Chief
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