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Blogger Instant Death
grammar/spelling/punctuation errors
promotional writing inaccurate information boring/self-centered
writing forgetting who your
audience is Lack of editing/revision
The 7 Deadly Sins of Blogging
Selfishness: Give more than you receive. Sloth: Blog irregularly. Impatience: It takes a while to get a following. Lameness: Provide content of value,
not content that primarily benefits you. Identicality: Get inspired by other writers,
but don’t copy them. Irrelevence: Choose topics that will
interest your audience. Boorishness and Selfishness: “It ain’t about you.”
Ask a question.Share an anecdote.Invoke the mind’s eye.Use an analogy, metaphor, or simile.Cite a shocking statistic.
Name 5 Simple Ways to Open a Blog with a Bang
Group Exercise
Imagine you are writing a blog post about copyright and fair use (or any other topic that could benefit someone in your profession).
Think of one chunk of information you would use to focus your blog post (e.g., copyright registration, fair use, release forms, etc.).
Write a possible headline for the blog post and the first sentence or two of the opening.
We will share these in class.
Resources
www.copyblogger.com:“The 7 Deadly Sins of Blogging”“How to Write Headlines That Work”“Simple Ways to Open a Blog with a Bang”