blogging ppt for more follow on rahuljaincse.blogspot.in

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Blogging

rahuljaincse.blogspot.com 1

By:RahulJain


2rahuljaincse.blogspot.com 2

Almost 1.5 years of experience in nonprofit work. 2+ Months as a Advertiser In KaarwaaN. . Often found chatting away on Twitter @rjainjeccse

Blogs at rahuljaincse.blogspot.com on the technology & Learnings.


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Know Your Audience Blogging is part of your strategy Define the conversation What’s your story? Sourcing content Storytelling tools Share and build your blog community

year-round



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Who’s in the room?



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The social media funnel



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A social media strategy

Focuses social media on GOALS

Deepens engagement

…moves people to action, smartly

Extends reach

Opens resources



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The potential of social media

Using Social Media to Meet Nonprofit Goals http://idealware.org/sm_survey/



8Using Social Media to Meet Nonprofit Goals http://idealware.org/sm_survey/

The potential of social media



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Think bigger than blogging

SpecificMeasurableAttainable RealisticTime-bound

Translate these to into a blog

strategy


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Effective blogging requires planning



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Define your audience

http://www.flickr.com/photos/89888346@N00/179760033/


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“Write to one person you respect, and think about the message you're sending to your future grandchildren”

-Gary Vaynerchuk


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Define the conversation

Hint: it’s not about your camp


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Rethink “Here we are!”

Focus on producing great content

Integrate stories

News is the added value



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What will really engage and

relate? Create vibrant

conversation?

What will really engage and

relate? Create vibrant

conversation?


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Creating exciting year-round content

http://www.flickr.com/photos/78607248@N00/106810075/



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“The best person to write the blog is the person most excited about it”

- Case Foundation



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Content ideas



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Behind the ScenesCalls to ActionPersonal StoriesAchievementsInterviewsAlumni thoughtsJewish calendar

Types of content



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Plan for content

Invite multiple authors and guest posts

Purchase needed audio, video, photo tools

Create a set content calendar with set posting dates and topics

Cross-post, republish to comparable or “sister” blogs



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Research content ideas

Set up Google alerts

Search Twitter

Industry blogs, newsletters, tweets

Set up online RSS feeds

Read other camp and industry blogs



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Have a point of view

Know your story: tell it in many different ways

Integrate a story arc, if possible

Highlight compelling characters

Storytelling principles



25http://createasfolk.com/?p=2435

Create a content calendar



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Sample blog content calendars



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Storytelling tools: Storify



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Storytelling Tools: Animoto, Stupeflix



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Reach out to those you want to attract

Jewish educatorsRabbis FederationsFoundationsMom bloggersAlumni bloggersLocal synagogues…and more

http://www.flickr.com/photos/77941960@N00/4074083883/rahuljaincse.blogspot.com 30


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Comment on their blogs,

without talking about

yourself

Comment on their blogs,

without talking about

yourself

Great idea,

introduces you to them

Great idea,

introduces you to them

And they will check out your

blog!

And they will check out your

blog!



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Remember the ABCs: Always Be Commenting

Comment on at least 3 other blogs weekly, create a routine of blogs you regularly comment on

Invite comments through DMs, @messages, Facebook Posts, newsletters – ask for thoughts!

Create a roster of guest contributors: alumni, donors, influencers, campers

Added bonus: community-building practices



34http://amysampleward.orgrahuljaincse.blogspot.com 34


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Don’t Forget to Measure!

Google analyticsBlog analyticsGoogle feedburnerCommentsTracking online mentions (socialmention, tweetmeme, etc.)



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In summary…

1. Define the conversation theme(s)2. Plan your content: gather, schedule,

research3. Plan for a year-round blog4. Make the blog your kitchen table

conversation space5. Highlight stories, connect through

storytelling6. Begin to build a community of interest that

will sustain your blog year-round



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Storytelling resources

http://www.socialbrite.org/2010/07/15/visual-storytelling-checklist/http://www.socialbrite.org/sharing-center/media/http://www.nten.org/blog/2011/10/04/visual-storytelling-nonprofitshttp://wiltonblake.com/define-nonprofit-storytelling/http://wiltonblake.com/nonprofit-storytelling-resources-scoopit/http://www.socialbrite.org/2011/04/21/8-great-examples-of-nonprofit-storytelling/



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Blogging: rahuljaincse.blogspot.comTwitter: @rjainjeccse

FB:www.facebook.com/rjainjeccse51

Thank you!


blogging ppt for more follow on rahuljaincse.blogspot.in

Presentations & Public Speaking

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great content

social media strategy

set content calendar

potential of social

social media funnel

audience http

sample blog content