blogpreneur - be remarkable with your blog
DESCRIPTION
How to be remarkable with your blog.TRANSCRIPT
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Blogpreneur Be Remarkable With Your Blog
By: Fikry Fatullah
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…Yes, but does it sells?
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What To Sell??
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How To Sell It??
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How To Sell It??
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DIRECT VS INDIRECTThe Differences
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Direct
• Menerima Income Langsung Dari Pihak Yang Menikmati Produk Kita.
• Biasanya Menerima Income Melalui Transaksi langsung.
• Income Biasanya Berbentuk Uang.• Contoh: e-Commerce, Afiliasi, PPC (Adwords.)
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Indirect
• Menerima Income Tidak Langsung Dari Pihak Yang Menikmati Produk Kita.
• Tidak Menerima Income Saat Itu Juga.• Income Berbentuk Kepercayaan Terlebih
Dahulu.• Contoh: Kaskus, PPP (Article Review).
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Which One?
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The Big “E” In Blogging:Menerapkan Entrepreneurship
Dalam Blog
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Basic Elements of Entrepreneur
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The Devine Rule
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1st Element: Idea
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Content That Sells
• Character.• Tell A Great Story.• Solve Problem(s).• Conversational.• Kiss.• Scannable.• Consistent.• Not About Yourself.
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Character: Adventurous
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Based On True Story
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Solve Problem(s) With Insanely Great Content
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Context – Wrap Your Content
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Elements Of Context
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1. Result
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2. User
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3. Brand
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4. Timing
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5. Forum/ Channels
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Time To Spread The Idea
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2nd Element: Network = Market
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THE PROBLEM..Pasar Di Era Digital
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The World Revolves Around Me
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Kondisi Saat Ini
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..They Just Don’t Care
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The Fire Truck’s Dilemma In Blog
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THE SOLUTIONS…Ayo Cari Solusinya..
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Find The Right Crowd
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Define Personal Not Segmented Market
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Listen
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Don’t Play It Safe
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Be Remarkable
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Create Social Object
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Write Ultra-Specific Content
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Sell To The People Who Care..
..And Maybe They Tell their Friends
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Temukan Faktor Kali
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Be Patient!!!
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Introducing Freemium Model
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Freemium Is…
Memberikan Buku Secara Gratis….
….Untuk Menjual Seminarnya
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Freemium Is…
Memberikan Musik Gratis Untuk Di Download…
…Untuk Menjual Tiket Konsernya
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Freemium Is…
Memberikan Akses Gratis Seumur Hidup…
…Untuk Menjual Kekuatan Komunitas
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Freemium Is…
Memberikan Telekomunikasi Gratis Ke Sesama Komputer…
…Untuk Menjual Komunikasi Kemana Saja
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Berimajinasilah…
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Do It NOW!!
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Make The World A Better Place
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@FIKRYFATULLAHTerima kasih