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Gamify your Blog

By Sumit GuptaBlogpreneur at Homeforgeeks@sumonigupta

I believe

That 2 way communication is the best and most effective way to communicate and share information so keep the questions and answers coming

What is Gamification

• Simply put, gamification makes user experiences more fun

• In more jargon terms, gamification is the use of game mechanics and design principles to increase user engagement and build customer loyalty on and offline

What is Gamification {Contd}

• No, Gamification is not converting your business into a game model.

• Gamification is about Leveraging user’s desire to compete and achieve

• In Gamification everybody is winner be it end user or webmaster

Lets Play

a

“Contest”

Rules• 3 questions, best answer gets 10 points, runner up

gets 7 points and 2nd runner up gets 5 points• After 3 questions, one with maximum points gets

some surprise prize.• The result would be final and binding, no changes

would be made• Lets start then.

1st Question• Consider an contest going on a

blog with prize to meet Sunny leone, the diva was the most searched bollywood actress of 2012, all you need to do is write a comment about her beauty in 100 words

• Time: 60 secs

2nd Question• The so called “pony tail”

Management guru, founder of hai-hai PM, recently in a TV interview opposed couple of bloggers and atlast said that blogger community should be hanged, so here’s an Image you need to caption and funniest one gets 10 points

• Time Frame: 30 Secs

3rd Question• This is somewhat simple, you

need to write 2 sentence describing why WordPress is better then other CMS like Drupal and Joomla, Best answer gets 10 points

• Time:1 Mins

And the Winner is

“Gamification”

• Did you observe that I did not call this as “Game”

• Everybody is winner in this, leader gets highest prize

• Feedback was realtime• Leaderboards• We leveraged user’s greed to win

something to our benefit

Observation from this contest

Gamification Elements

• Points• Badges• Levels• Leaderboards• Virtual Goods• Social Single Sign-on• Rewards

Points • This basically means awarding users with some amount of points or coins if the user complete’s a given task.

Badges

• Badges act as distinctive token or emblem to showcase the rank of the user

• Badges are among the most visible elements of gamification

Levels

• Levels show a user how far they have come and serve as a social status marker to all other participants in a community.

• They act as a feedback in realtime and motivates user to get more

LeaderBoard• Leaderboards let users see their

competition and where they rank amongst other users.

• This mechanic plays to the competitive nature of users and drives them to earn more and move up the ranks.

Virtual Goods/

Currency

• The exchange and consumption of virtual goods and services using virtual currency and loyalty points.

• Each user can have virtual goods of there choice

Single Social

Signon

• This is one of the important feature to have in gamification

• This would mean adding multiple signin option like Facbook, Twitter and G+

Rewards and

Prizes

• This element deals with the awards to be given to winners of Gamification

• Creators of virtual economies create the scenarios in which users will be given awards.

Rules Of Gamification

• Again, we are not making a game rather we are taking the gaming concept and implementing it on our site

• Know your goals/aim• Monitization may sound great initially but its advisable

to monitize the site after some time.• Make it personal• Gamification is a process not a project

Engagement and Influence

•The sole aim of adding gamification on the site is to increase user engagement

•Engagement basically means increase in time spent on the site, frequency of visit, page views and conversions

Why should we “Game”ify

Loyalty •Returning Visitors

Why should we “Game”ify

Virality

In a report published by Nielsen, Gamification has helped increase the social traffic by 90%

So More Social Traffic=More Virality.

Why should we “Game”ify

Revenue

•One of the important factor which would decide If adding Gamfication is worth it or not

As discussed earlier, Gamification does increase user engagement hereby chances of clicking the ads is more

Why should we “Game”ify

SEO

•It’s a proven fact that more the user engagement more the chances that blog being classsified into Quality Blogs

•More User Engagement= Less bounce rate, Less Bounce Rate=Higher SE Ranking.

Why should we “Game”ify

Open Source•CubePoints

•Inferuser

Gamification Platforms

Freemium

•BigDoor

•PunchTab

•Janrain

Gamification Platforms

Premium

•Gigya{Market leader}

•iActionable

•Bunchball

•Badgeville

Gamification Platforms

Implementation• (Using either Bigdoor or Punchtab)

• www.makeuseof.com

• http://timesofindia.indiatimes.com/india

Successful Implementation of Gamification

People to follow on Gamification

@gzichermChairman of

Gsummit

Gabe Zichermann @ChiefDoorman

Co-Founder and CEO of @BigDoor

Keith Smith@rajatrocksFounder at Bunchball

Rajat Paharia

Gamification Pawned

•So we simplified the word “Gamification”

•Talked about why we should “Gamify” our blog

•Best Gamification platforms and Experts

Finalification

•www.fb.me/sumonigupta

•www.t.co/sumonigupta

•sumoni@homeforgeeks.com

•www.homeforgeeks.com

•www.buzzox.com

Connectify

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Q & A