What is blogging?

Blogs allow us to communicatewith our clients

Do not shout at your customers

Website vs. Blog

x one-way message

x corporate image

x company focused

x strict copyright

x sales oriented

x office suite

! two-way communication

! personal insights

! client focused

! light write-up

! educational

! friendly and casual

Web pages do not change very often

Posts in blogs are published at least once a week Information reflects latest developments and topics of

interest Ideas can be contradictory and evoke dialogue

Sites with blogs have more clients

Contextual backlinks

Clients like getting free advice

Blogs build confidence among clients

Communicating and conversing features

Blog + comments section

RSS feedLeave a comment

People, characters, personal contacts

Brian is the founder of BlogEngage and

he has several blogs and websites of his

own

Tamar Weinberg is a digital and social media

strategist and author of The New Community

Owner of MyBlogGuest

Pete Cashmore is the founder/CEO at

Mashable.com.

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Contact person: Anna Frangulyan, Web Marketing Specialist