blogwell san diego social media case study: avery dennison, presented by joyce munoz
DESCRIPTION
In her BlogWell San Diego case study presentation, "Getting Started in Social Media," Avery Dennison's Group Manager of Interactive Marketing, Joyce Munoz, covers strategies on how to launch an effective social media program. Joyce shares their trial and error process for getting the company involved in social media in which they encouraged experimentation and advised new users to keep the involvement simple. --- BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions. To learn more about BlogWell, visit gaspedal.com/blogwell/ BlogWell is produced by GasPedal and the Social Media Business Council. Learn More: gaspedal.com and socialmedia.orgTRANSCRIPT
Office Products North America
2/16/2010
Case Study:Avery Dennison Office ProductsGetting Started in Social Media
February 16, 2010
Office Products North AmericaWe need to be in social media
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Office Products North AmericaLots of Questions
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Office Products North AmericaHow – do we get started?
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InternalChallenges
InternalChallenges
Manage Expectations
Manage Expectations
What will work for us?
What will work for us?
ROIROI
ApprovalsApprovals
Marketing Communication
Change
Marketing Communication
Change
ResourcesResources
Office Products North AmericaCreate Internal Processes
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RESOURCESRESOURCES
APPROVALSAPPROVALS
GUIDELINESGUIDELINES
Cross-Functional
Team
Cross-Functional
Team
Steering TeamSteering Team
Internal Employee Intranet
Internal Employee Intranet
External Social Media
Participation
External Social Media
Participation
CrisisProcess
CrisisProcess
AgencyAgency
Office Products North AmericaWho?
• Who are we talking to?• Who is talking about us?• What are they saying?• Where are they saying it?
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Office Products North AmericaWhat do we talk about?
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Help make your day a little easier
Focus on Work and Home
Office Products North AmericaWhere?
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Office Products North AmericaWhen – do we participate?
• When do we participate?• How often?• What do we comment on?
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Office Products North AmericaKey Learning
• Just launch• Keep It Simple• Experiment• Process is important to move quickly• Manage expectations along the way
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Office Products North America
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Joyce MunozGroup Manager, Interactive [email protected]
Thank You!
Images Thanks To:Slide 2: <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/liako/3141182898/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/liako/">http://www.flickr.com/photos/liako/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-sa/2.0/">CC BY-SA 2.0</a></div>Slide 8: Fredcavazza.net
Office Products North America
2/16/2010