avery dennison standard

8/6/2019 Avery Dennison Standard

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The Performance Standard

for Outdoor Media

Bob BucholzBob Bucholz Avery Dennison Worldwide Graphics Division Avery Dennison Worldwide Graphics Division

Painesville, OH Painesville, OH Technology TrackTechnology Track

This program will present a thorough discussion This program will present a thorough discussion of claims made for outdoor media, and willof claims made for outdoor media, and willdefine the criteria for evaluating outdoor define the criteria for evaluating outdoor durability. Test methodology (outdoor vs.durability. Test methodology (outdoor vs.artificial) and the implications of the specificartificial) and the implications of the specificapplication in light of durability will also be application in light of durability will also be discussed.discussed.

Outdoor Durability Outdoor Durability


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for Outdoor Media Avery Dennison Avery Dennison

Worldwide Graphics Di vision offer s a full l ine Worldw ide Graph ics D ivision offer s a full l ine of w ide format digital pr int ing pro duct sof w ide format digital pr int ing pro duct s

TPMTPM Thermal Tra ns fer Thermal Tra ns fer TPMTPM--MM Thermal Tra ns fer Thermal Tra ns fer -- Mata nMata n DOLDOL Digital Overlam ina te sDigit a l Overlamina te s

ETMETM EE--St a t St a t -- Tr ans fer Tr ans fer EPMEPM EE--St a t St a t -- Bur ie d Gr ap hicsBur ie d Gr ap hics IPMIPM Ink Jet Ink Jet

IPMIPM--II Ink Jet Ink Jet -- Idani t TPMIdani t TPM


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for Outdoor MediaInd ustry nee d . . .Ind ustry nee d . . .Emer son Schw ar tzko pf,Eme rson Schw ar tzko pf, Digit a l G rap hics Digit a l G rap hics Magazine Magazine,, July/ Augu st 1998:July/ Augu st 1998:

Print provide rs nee d a bette r w ay to Print provide rs nee d a bette r w ay tocom par e the pe rforman ce of prin t able s.com par e the pe rforman ce of prin t able s.

. . . dura bilit y st a teme nt s, including some . . . dura bilit y st a teme nt s, including some of the be st , e nd up as just m ar ket h ype.of the be st , e nd up as just m ar ket h ype.

. . . we nee d a st andard ma te ria ls te st. . . . we nee d a st andard ma te ria ls te st.


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for Outdoor Media

The Pe rforman ce St andard The Pe rforman ce St andard for Out doo r Me diafor Out doo r Me dia by Ave ry De nnisonby Ave ry De nnison

In t roduc ing . . .In t roduc ing . . .


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for Outdoor MediaK e y Fe a tu re s:K e y Fe a tu re s:Color Pe rforman ce

Adhe sive Pe rforman ce

Physica lPe rforman ce

Color Gloss

Funct iona l Adhe sionOve rlamina te or Cle ar Coa t Adhe sion

W a te rRe sis t an ce Abrasi on Sa lt Spray

Solve nt Re sis t an ce Te nsi le St re ngth& Elonga t ionDime nsiona l

St abilit y


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for Outdoor Media

Ove rlam ina te o r Cle ar Coa t Ove rlam ina te o r Cle ar Coa t Ink o r Tone rInk o r Tone rTrans fe r Eleme nt Trans fe r Eleme nt Topcoa t Topcoa t Face stockFace stock Adhe sive Adhe sive Rele as e Line rRele as e Line r

Grap hic Me diaGrap hic Me dia

Compone nt s:Compone nt s:


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for Outdoor Media

Weathering Test Methods

Outdoor Durabilit y:Outdoor Durabilit y:

WeatheringWeathering

Conventional Weathering

Exterior Materials

Interior Materials

Direct Weathering

ASTM G7 ISO 877 SAE J576

SAE J1976

WeatheringBehind Glass

ASTM G24 ISO 877

GM 9538P

Accelerated Weathering

Exterior Materials

Interior Materials

ASTM G7 ASTM G90

ISO 877 SAE J576

SAE J1961

SAE J2230

UsingNatural Sunlight

ArtificialLamps

Xenon Arc ASTM G26

ISO 4892 SAE J1960 Fluorescent ASTM G53 Carbon Arc ASTM G23


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for Outdoor Media

Accele ra te d Accele ra te d

We a the ringWe a the ring

N a tu ra l(South Flo rida, 45 S)

Art if icial(Xe non Arc WOM)


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for Outdoor Media

Cause s and Effect sCause s and Effect s

of We a the ringof We a the ring

Conversion Application

Water

Pollution

Oxygen

Temperature

UV Radiation

Film Failure

Dirt RetentionChange in Adhesion

Loss of Gloss

Color Fade

Withstandingthe tests of

time


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for Outdoor MediaUV Radia t ion UV Radia t ion -- Globa lGloba l


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for Outdoor MediaUV Radia t ion UV Radia t ion -- U .S.U .S.


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for Outdoor Media

Th e Performance Standard for Outdoor Th e Performance Standard for Outdoor Media Media doe s not con st i tut e a warran tydoe s no t con st i tut e a warran ty

Warran ty informa t ion i s provided b y Aver y Warran ty informa t ion i s provided b y Aver y Denni so n o n a pr o d uct Denni so n o n a pr o d uct --byby--pr o d uct ba si spr o d uct ba si s

Fo r sp e c ifi c warran ty inf o rma t i o n , plea se Fo r sp e c ifi c warran ty inf o rma t i o n , plea se refer to a pp r op ria t e Aver y Denni so n refer to a pp r op ria t e Aver y Denni so n pr o d uct da t a b u lle t in spr o d uct da t a b u lle t in s

Warran ty Inf o Warran ty Inf o


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for Outdoor MediaDura bilit y Iss ue sDura bilit y Iss ue sColor Pe rforman ce



ColorGloss


Wa te rRe sis t an ce Abrasi on Sa lt Spray


St abilit y


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for Outdoor Media

Me as ure d w ith a sp ect rophotomete r Me as ure d w ith a sp ect rophotomete r befo re , during, and afte r na tu ra l &befo re , during, and afte r na tu ra l &ar t if icial we a the ringar t if icial we a the ring

Color dura bilit y is e va lua te d as a color Color dura bilit y is e va lua te d as a color diffe re nce o r shift in CIELABdiffe re nce o r shift in CIELAB (( E unit s E unit s St andard a llow s a max imumSt andard a llow s a max imum (( E shift of E shift of appr ox ima tely 10 u nit sappr ox ima tely 10 u nit s

ColorColor


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for Outdoor MediaColor Color

b-blue

( E=

( L + (a + (

CIELABColor Spa ce


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for Outdoor MediaColor Sh ift Color Sh ift -- (( E= 10 E= 10

L-, a-, b+

L+, a+, b+

b+ b-

L+, a+,b-

L-, a-, b-

a+

a-


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for Outdoor MediaColor Sh ift Color Sh ift -- (( E=20E=20

L-, a-, b+

L+, a+, b+

b+ b-

L+, a+,b-

L-, a-, b-

a+

a-


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for Outdoor MediaGlossGlossMe as ure d w ith a gloss mete r acco rdin g toMe as ure d w ith a gloss mete r acco rdin g to ASTM D5 23 or similar te st metho ds ASTM D5 23 or similar te st metho ds

Evalua te d using na tu ra l and ar t if icialEvalua te d using na tu ra l and ar t if icialwe a the ringwe a the ringSt andard ass ure s th a t acce pt able g rap hicSt andard ass ure s th a t acce pt able g rap hicapp e aran ce w ill be m ain t ain e d th roughout app e aran ce w ill be m ain t ain e d th roughout the se rvice able l ifet ime the se rvice able l ifet ime


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for Outdoor MediaDura bilit y Iss ue sDura bilit y Iss ue s






St abilit y

Color Pe rforman ce

ColorGloss


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for Outdoor Media

Two primary ar e as of co nce rn :Two primary ar e as of co nce rn : Funct iona l Adhe sion Funct iona l Adhe sion

U lt ra Remo vable , Remo vable , U lt ra Remo vable , Remo vable , Pe rman e nt/ Remo vable , Pe rman e nt Pe rman e nt/ Remo vable , Pe rman e nt

Ove rlamina te o r Cle ar Coa t Adhe sionOve rlamina te o r Cle ar Coa t Adhe sionAdhe sion of the ink o r tone r to the me dia is Adhe sion of the ink o r tone r to the me dia is crit ica lcrit ica lAdhe sion of the o ve rlamina te o r cle ar coa t to Adhe sion of the o ve rlamina te o r cle ar coa t tothe ink o r tone r laye r, in tu rn, is a lso c rit ica lthe ink o r tone r laye r, in tu rn, is a lso c rit ica lInk jet g rap hics requ ire an ove rlapp e d e dge Ink jet g rap hics requ ire an ove rlapp e d e dge

Adhe sion Adhe sion


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for Outdoor Media

Me as ure d using c a libra te d load cellMe as ure d using c a libra te d load cellde vice de vice St andard requ ire s pe rforman ce w ith in a St andard requ ire s pe rforman ce w ith in a ran ge of va lue s de pe ndin g u pon ran ge of va lue s de pe ndin g u pon product select ion product select ion

Product select ion is dict a te d by Product select ion is dict a te d by app lica t ion requ ireme nt s and inte nd e d app lica t ion requ ireme nt s and inte nd e d e nd use e nd use

Adhe sion Adhe sion


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for Outdoor Media

Peel St re ngth:Peel St re ngth: Ini t ialIni t ial During se rvice l ife During se rvice l ife End of se rvice l ife End of se rvice l ife

Ink o r Tone r Adhe sion:Ink o r Tone r Adhe sion: Ini t ialIni t ial During se rvice l ife During se rvice l ife End of se rvice l ife End of se rvice l ife

Adhe sion Adhe sion


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for Outdoor MediaDura bilit y Iss ue sDura bilit y Iss ue s



St abilit y




Color Pe rforman ce

ColorGloss


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for Outdoor MediaWa te r Re sis t an ce Wa te r Re sis t an ce


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for Outdoor MediaWa te r Re sis t an ce Wa te r Re sis t an ce


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for Outdoor MediaWa te r Re sis t an ce Wa te r Re sis t an ce Grap hic pe rforman ce rela te d to w a te r Grap hic pe rforman ce rela te d to w a te r ex posure ex posure Prec ipit a t ionPrec ipit a t ion Imme rsionImme rsion Cond e nsa t ion, Hum idit y, Dew , Frost Cond e nsa t ion, Hum idit y, Dew , Frost

Evalua te d using we a the ring ex posure s, Evalua te d using we a the ring ex posure s, imme rsion and drip te st s, hum idit y imme rsion and drip te st s, hum idit y chambe rs, f reeze/th aw chambe rs, etc.chambe rs, f reeze/th aw chambe rs, etc.

St andard requ ire s no signif ican t ch an ge St andard requ ire s no signif ican t ch an ge


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for Outdoor Media Abrasi on Re sis t an ce Abrasi on Re sis t an ce


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for Outdoor Media Abrasi on Re sis t an ce Abrasi on Re sis t an ce Grap hic pe rforman ce rela te d to:Grap hic pe rforman ce rela te d to: Scuff ingScuff ing Scra tch ingScra tch ing Rubb ingRubb ing Wind, Rain, and Road Ex posure Wind, Rain, and Road Ex posure

Me as ure d using T abe r abrasi on te st Me as ure d using T abe r abrasi on te st St andard requ ire s no lo ss of prin te d St andard requ ire s no lo ss of prin te d pa tte rn or we ar th roughpa tte rn or we ar th rough


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for Outdoor Media Abrasi on Re sis t an ce Abrasi on Re sis t an ce Tabe r Abrasi onTabe r Abrasi on

300 cycle s 100 cycle s 200 cycle s 300 cycle s300 cycle s 100 cycle s 200 cycle s 300 cycle s

(DOL)(DOL) (WC S)(WC S) ( WC S)(WC S) ( WC S)(WC S)

(DOL)(DOL) (WC G)(WC G) (WC G)(WC G) (WC G)(WC G)


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for Outdoor MediaOthe r Iss ue sOthe r Iss ue sSa lt SpraySa lt SpraySolve nt Re sis t an ce Solve nt Re sis t an ce Te nsi le & Elonga t ionTe nsi le & Elonga t ionDime nsiona l St abilit yDime nsiona l St abilit y


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for Outdoor MediaOthe r Iss ue sOthe r Iss ue sSa lt SpraySa lt Spray Simula te s condi t ions

th a t c an be ex pecte d in marin e ex posure s, coas t a l reg ions or road sa lt co ndi t ions


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for Outdoor MediaOthe r Iss ue sOthe r Iss ue sSolve nt Re sis t an ce Solve nt Re sis t an ce


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for Outdoor MediaOthe r Iss ue sOthe r Iss ue sTe nsi le & Elonga t ionTe nsi le & Elonga t ion Me as ure prope rt ie s rela te d to:Me as ure prope rt ie s rela te d to:

Film co nformabilit y during app lica t ionFilm co nformabilit y during app lica t ionAppe aran ce issue s such as cra cking o r cra zing Appe aran ce issue s such as cra cking o r cra zingFilm remo vabilit yFilm remo vabilit y


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The Performance Standardfor Outdoor Media

Othe r Iss ue sOthe r Iss ue sDime nsiona l St abilit yDime nsiona l St abilit y Te st metho ds e va lua te m a te ria l for Te st metho ds e va lua te m a te ria l for

pe rforman ce rela te d to:pe rforman ce rela te d to:Dime nsiona l shrinkage Dime nsiona l shrinkage Re sis t an ce to l ift ing o r curlingRe sis t an ce to l ift ing o r curling


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The Performance Standardfor Outdoor Media

Que st ions?Que st ions?

Comme nt s?Comme nt s?Than kThan k--you fo r you r t ime and a tte nt ion!you fo r you r t ime and a tte nt ion!

Graphics D ivision

250 Chester Street

Painesville, Ohio 44077

Phone 44 0 358- 39 76FAX 44 0 358- 3911E-Mail: [email protected]

Robert O. Bu cholzSr. Research A ssociate

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