Details make the differenceThinner, Clearer, Cleaner: ClearCut™ adhesive platform

Avery Dennison ClearCut™: an evolution in adhesive technology

Avery Dennison ClearCut™ is an evolutionary adhesive designed for speed, reliability and low contamination levels. Its breakthrough formulation ensures exceptional clarity and adhesive wet-out. Excellent water whitening resistance makes ClearCut™ a winning choice for the ‘no label’ look – now possible on a whole range of different container types.

This new adhesive technology enables the use of thinner self-adhesive laminates without compromising on high-speed conversion and dispensing. ClearCut™ provides a wider operating window, reduced waste, cleaner operations, less packaging line disruption and faster run speeds – in short, a faster and more cost effective route to market.

All Prime Film products use ClearCut™ adhesive to guarantee superb converting and dispensing performance.

Prime FilmsGet more productivity from your label material

In a crowded supermarket, a film label can be one of the best ways to grab a customer’s attention.

The Prime Film portfolio from Avery Dennison is designed to give you outstanding results in different market segments. A wide variety of squeezable, conformable and rigid films gives superb conformability, exceptional clarity and high performance adhesion/release.

All of that means higher brand impact, at a lower total applied cost and with less wasted production time. The starting point is a truly exceptional proprietary adhesive platform: Avery Dennison ClearCut™ S7000 , S7400 and S7450.

ClearCut™

Thinner, Clearer, CleanerThe benefits of ClearCut™ extend from better sustainability all the way through to higher levels of productivity and exceptional label clarity.

ThinnerMore robust ‘thin’ operations

As a next-generation adhesive platform, ClearCut™ does not compromise on high-speed conversion and dispensing, while using thinner constructions. More labels on a roll mean lower transport costs, fewer reel changes and a boost to green credentials.

CleanerLess adhesive bleed

ClearCut™ gives up to 40% less adhesive bleed compared with current industry standards, while having best-in-class adhesive wet-out and clarity. You enjoy the benefits of self-adhesive labelling in full, with easier and cleaner operations, and with important reductions in equipment downtime.

ClearerAn excellent ‘no label’ look

Outstanding resistance to water whitening means that the Prime Film portfolio can deliver a ‘no label’ look that survives demanding environments in the kitchen and bathroom. Brand aesthetics are better both at the point of sale and as a product is used by the consumer.

ClearCut™

AVAILABLE PRODUCTS CLEARCUT™ ADHESIVE PORTFOLIO S7000 for Home &

Personal Care / Food /

General Purpose

(Enhanced wet-out)

S7400 for Beer

(Superior water

whitening resistance)

S7450 for Wine & Spirits / Non-alcoholic Beverages(Outstanding wet-out & water whitening resistance)

Fully Conformable

> Wall to wall squeeze (tube)> Difficult to apply for large format

labels> Container with more complex

curvature

FasClear PlusPrimax Plus

Semi Conformable

> Semi squeeze (shampoo)> Reliable dispensing of larger labels

and complex label shapes> Container with flat panel and

limited compound curve

Global MDO Clear *Global MDO White *Global MDO Top Clear *Global MDO Top White *Dig Indi Global MDO Top ClearDig Indi Global MDO Top White

Rigid > Rigid containers (Glass, PET) with flat panel and no compound curve

> Imperfect surfaces on glass> No label look> (Cavitated) White and Silver

PP50 Top Clear*PP40 Top ClearPP50 Top White*PP50 Cavit Top WhitePP40 Cavit Top WhitePP50 Top SilverPP40 Top Silver

PP50 Top ClearPP50 ClearPP40 Top ClearPP40 ClearPP25 ClearPP20 Clear

Crystal MDO Top ClearPP50 Top Clear

S7000 adhesive Segments such as home & personal care (HPC), food, and general purpose. Enhanced wet-out on many container types.

S7400 adhesiveDesigned for beer applications. Significantly lower adhesive bleed, and robust high-speed conversion and

dispensing – with less downtime and lower levels of waste. S7400 has superior water whitening resistance.

S7450 adhesiveA premium product for wine & spirits and non-alcoholic beverages, with excellent wet-out even on light-weight

or re-used glass bottles. S7450 is specifically designed for conversion and dispensing of exceptional large and

complex label shapes typical for wine & spirits applications.

* Available with PET23 and glassine liner (BG40WH), all others with PET23.

ClearCut™

About Avery DennisonAvery Dennison is a recognized industry leader that develops innovative identification and decorative solutions for businesses

and consumers worldwide. The Company’s products include pressure-sensitive labeling materials; graphics imaging media; retail

apparel ticketing and branding systems; RFID inlays and tags; office products; specialty tapes; and a variety of specialized labels for

automotive, industrial and durable goods applications.

A FORTUNE 500 Company with sales of $6 billion in 2009, Avery Dennison is based in Pasadena, California and has employees in

over 60 countries. For more information, visit www.averydennison.com

© 2014 Avery Dennison Corporation. Avery Dennison brands, product names and codes are trademarks of the Avery Dennison Corporation.

All other brands and product names are trademarks of their respective owners.6-2014-02_15427EN

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