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Bloomingdale's

Type Division

Industry Retail

Founded 1860

Headquarters New York, New York, USA

Products

Clothing, footwear, bedding, furniture,

jewelry, beauty products,optical, and

housewares.

Owner(s) Macy's, Inc.

Website www.bloomingdales.com

Bloomingdale's (orBloomie's) is an iconicAmericandepartment store owned by Macy's,Inc. (formerly Federated Department Stores). Bloomingdale's started in 1861 when brothersJoseph and Lyman G. Bloomingdale started selling hoop-skirts in their Ladies Notions' Shopon Manhattan's Lower East Side. The pair were sons of Benjamin Bloomingdale, aBavarian-

born salesman who had lived in North Carolina and Kansas, and settled inNew York City.

In 1872 the Bloomingdale brothers opened their first store at 938 Third Avenue.

Contents[hide]

1 1872 Changing Neighborhood

2 1886 Trademark Window Displays
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3 1905 "All Cars Transfer to Bloomingdale's"

4 1930s A Flagship is Born

5 1961 The Brown Bag

6 1972 Bloomingdale's Turns 100 Years Old

7 1976 Queen Elizabeth II Visits Bloomingdale's

8 Expansion

9 Photo gallery

10 References

11 External links

[edit] 1872 Changing Neighborhood

As the popularity of the hoop-skirt was declining, the brothers opened their East Side Bazaarin 1872 in a small, ordinary row house on Third Avenueand 56th Street, selling a variety ofgarments such as ladies' skirts, corsets, "gent's furnishings", and European fashions. At thetime the East Side was a working-class neighborhood with shantytowns, garbage dumps, andstockyards. Most of their customers and competitors were in the Upper West Side, and at thattime most 'respectable stores' only specialized in one trade.

Within a few years after opening the store, the Metropolitan Museum of Art opened, the newSt. Patrick's Cathedral was dedicated near the store after moving from its downtown location,Central Parkwould be completed, and theNew York subway system would beginconstruction. These additions brought wealthy customers to the East Side and built their

brownstones that surrounded the new park.

[edit] 1886 Trademark Window Displays

It moved in 1886 to its current location on 59th Street andLexington Avenue. The store wasdesigned with large plate glass display windowsand spacious merchandising areas. The twoinnovated a Bloomingdale's trademark with the presentation of merchandise. Instead of thecommon practice that cluttered the display windows with an assortment of the goods theysold, each window featured a couple of products as props on a theatrical mise-en-scene.Many of these products were European imports, which added to the store's elegance.

By the turn of the century, Bloomingdale's growth skyrocketed, facilitated by its convenientlocation at a hub of New York City's horse-drawn trolley system. Offerings at the timeranged from ladies' stockings at 10 a pair to $10 men's wool suits and $149 upright pianos.In 1902, the advertising slogan "All Cars Transfer to Bloomingdale's" capitalized on the

store's location, and the company commissioned artist Richard F. Outcault to create a seriesof paintings around the theme. The slogan appeared on billboards and on 5,000 free beachumbrellas offered to street vendors and delivery cart drivers.

[edit] 1905 "All Cars Transfer to Bloomingdale's"

Around 1905, hard times hit as the popular upper class shopping area moved downtownalong Sixth Avenue between 14th and 23rd Streets. In 1913, the 59th Street Station of theLexington Avenue subway was constructed in Bloomingdale's basement, further reinforcingthe "All Cars Transfer to Bloomingdale's" slogan, and business recovered. By the 1920s, thestore covered the entire city block.

[edit] 1930s A Flagship is Born
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Bloomingdale's flagship store on Lexington Avenue in New York

In 1930, Bloomingdale's would now take residence in a new location off of Lexington. Thebuilding, which had grown by spurts and starts to engulf the entire block, receiving an elevenstorie addition and was completely redesigned by architects Starrett & van Vleckin the ArtDecostyle.

In 1949, Bloomingdale's inaugurated its first branch store inFresh Meadows, Queens.Bloomingdale's also had a full line branch store in New Rochelle, NY and a furntirue store inthe Vernon hills shopping center in Eastchester, NY about seven miles away which theywanted to expand, however, the City of New Rochelle and the surrounding neighborhoodwere opposed to Bloomingdales being enlarged for fear of increased traffic congestion andthe loss of some other long times businesses along New Rochelle's Main Street.Subsequently, Bloomingdales decided to build a full line store in White Plains combining itsEastchester and New Rochelle stores into one location in White Plains. The White Plainsstore is one of the only freestanding suburban stores as most others are a part of a mallenvironment and the White Plains store is one of the busiest and most visited suburban storesin the Bloomingdale's chain.

The same year Bloomingdale's joined the retail giant Federated Department Stores, nowMacy's, Inc.

[edit] 1961 The Brown Bag

In 1961, the company started marketing itself with designer shopping bags to promote its"Esprit de France" exhibit. The design, by artist Jonah Kinigstein, was a reproduction ofFrench tarot cards in dramatic shades of red, black, and white. The iconic "Brown Bag"debuted a decade later in 1973. The bags were designed by Mossimo Vignelli, who designedthe current store typeface, and prominently labeled in three sizes: "Little", "Medium", and"Big". Fashion designerMichaele Vollbracht designed one of the classic shopping bags- thatin red, black, and white of a formally dressed man on one side and a woman on the other.

Other artists who have designed shopping bags were fashion illustrator Antonio Lopez andMark Kostabi.

In 1969 Bloomingdale's was outgrowing its flagship store and management focused onmanaging space in the flagship and expanding through suburban branch stores. Two branchstores opened in Garden City, New Yorkon Long Island, and Jenkintown, Pennsylvania.Bloomingdale's launched home furnishing stores on the East Coast with products from theflagship's home furnishings department.

[edit] 1972 Bloomingdale's Turns 100 Years Old

According to a survey taken around 1972, over 60 percent of its customers lived and workedin the luxury high-rise apartment and office towers nearby. Bloomingdale's catered to theneighborhood's young and affluent professional class by capitalizing on the popular trends of
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the day frompet rocks to glacial ice cubes. Also around this time, the careers of fashiondesigners such as Ralph Lauren, Perry Ellis, andNorma Kamali were launched.

In 1973, Bloomingdale's capitalized on its relationship with the young and trendy bystamping the name "Bloomie's" on ladies' panties as part of its launch for intimate apparel in1973. The rising popularity launched Bloomingdale's into a major tourist destination, and

articles stamped with "Bloomie's" became hot souvenirs.

[edit] 1976 Queen Elizabeth II Visits Bloomingdale's

During Queen Elizabeth II's visit to New York City in 1976, traffic was reversed onLexington Avenue so the Queen could exit her vehicle on its right side and enter the famousManhattan flagship through the main entrance.

[edit] Expansion

The Bloomingdale's By Mail catalog launched in 1978 which expanded the store's reach tohigh-income households across the United States where no Bloomingdale's stores existed.One notable example of Bloomingdale's early expansion efforts is in the affluent city of

Newton, Massachusetts, just outside ofBoston, where Bloomingdale's opened stores in 1974.Their presence remains to this day, in Newton's Mall at Chestnut Hill.

The retail market boomed in the 1980s. New stores opened along the East Coast,Florida,California, and in Dallas, Texas.[1]

Expansion in the 1990s included a 1992 opening of its 15th store in theMall of America nearMinneapolis, Minnesota, and establishing a presence in California in 1996 with four stores.

The chain increased its presence in the southeastern U.S. with two Atlantalocations in 2003,converting the longtime Davison's/R.H. Macy & Co. properties in Lenox Square andPerimeter Mall. In addition, after several years of struggling to understand the merchandiseneeds of the California market, it has recently begun refocusing on the state with high-profile

openings in 2006 and 2007 in San Francisco, San Diego, and Costa Mesa.On February 14, 2008, parent company Macy's, Inc. announced plans to enter the PhoenixandPittsburgh market by 2009. Arizona will be the thirteenth state to have a Bloomingdale'sstore location, with this store being the tenth in the western U.S., and 41st throughout thechain.[2]

On September 10, 2008, Bloomingdale's announced plans to open a 3-level, 82,000-square-foot (7,600 m2) anchor store at The Shops at Georgetown Parkin Washington, D.C. byAugust 2011. The store is reported to be modeled after the chain's concept store in NewYork'sSoHo neighborhood to carry select contemporary men's and women's apparel. Withthis announcement Western Development Corp., owner of the property, believes GeorgetownPark will become "the highest fashion and trend center in the whole Washington area."[3]

Although the Phoenix and Georgetown plans have now fallen through, there are still plans forBloomingdale's to open a 3-level 150,000 sq ft store at Westfield Valley FairinSan Jose.

Twelve days later, the first proposed overseas locations for the chain were announced. ASeptember 22, 2008, press release from Macy's, Inc. told of plans for two Bloomingdale'slocations (a three-level 146,000 sq ft (13,600 m2). apparel and accessories store, as well as aseparate one-level 54,000 sq ft (5,000 m2). home store) to open in February 2010 inDubai,United Arab Emirates. As is the case for rival Saks Fifth Avenue, the international presencefor Bloomingdale's will be operated under license by a local interest in this case, Al TayerGroup LLC, a leading UAE-based conglomerate.[4] Bloomingdale's CEO announced that theDubai store will most likely be the only store outside of the US since Bloomingdale's has nofurther plans to expand stores to other countries[5].

[edit] Photo gallery
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Close-up of flagshipstore entrance

Flagship store duringholiday season atnight

Exterior ofBloomingdale's SouthCoast Plaza (Costa Mesa,California)

Exterior ofBloomingdales BocaRaton

Exterior ofBloomingdales atLenox Square inAtlanta

[edit] References1. ^ "Bloomingdale Plans Cuts". New York Times. June 6, 1990.

http://query.nytimes.com/gst/fullpage.html?res=9C0CE2D8133BF935A35755C0A966958260.

2. ^ "Bloomingdale's to Open First Store in Phoenix". Macy's, Inc.. February 14, 2008.

http://phx.corporate-ir.net/phoenix.zhtml?c=84477&p=irol-newsArticle&ID=1108394&highlight=.

3. ^ "Bloomingdale's to Come to Georgetown Mall," by Ylan Q. Mui, The Washington Post,Sep 11, 2008, p. D4.

4. ^ "Bloomingdale's to Open in Dubai in 2010". Macy's, Inc.. September 22, 2008.http://phx.corporate-ir.net/phoenix.zhtml?c=84477&p=irol-newsArticle&ID=1199122&highlight=.

5. ^ http://www.arabianbusiness.com/580371-bloomingdales-from-jo

[edit] External links Bloomingdale's official website

Bloomingdale's Happening in San Francisco website

Macys, Inc. (Federated Department Stores)

[hide]vde

Macy's, Inc.

Terry J. Lundgren (Chairman, President and CEO)Bloomingdale's Macy'sEvents:GlamoramaMacy's Great Tree Macy's Thanksgiving Day Parade Celebrate the

Season Parade
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Total Revenue: US$26.313 billion (FY 2007) Employees: 182,000 StockSymbol:NYSE: M Website: www.macysinc.com

Retrieved from "http://en.wikipedia.org/wiki/Bloomingdale%27s "Categories: Macy's, Inc. |Department stores of the United States |Luxury department storesof the United States |Clothing retailers of the United States |Companies established in 1861 |

Buildings and structures in Manhattan| Shops in New York City | Companies based in NewYork City | Companies that have filed for Chapter 11 bankruptcyHidden categories: Articles with a promotional tone from June 2009 | All articles with a

promotional tone|New York articles missing geocoordinate data |All articles needingcoordinates

Customer Service>About Bloomingdale's> Our History
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1860-1879 A Store Is Born

To think it all started with a 19th century fad - the hoop skirt. That was the first item that Joseph and Lyman Bloomingdale carried in their Ladies' NotionsShop in New York's Lower East Side. In the late 1800's, most fashion retailers specialized in just one type of garment. Not the brothers Bloomingdale - theirEast Side Bazaar, opened in 1872, sold a wide variety of European fashions. It was the beginning of what would become a "Department Store".

1880-1929 Moving Up In The World

In 1886 came the visionary move uptown to 59th Street and Lexington Avenue. The store expanded steadily and by the 1920's, Bloomingdale's converted anentire city block.

1900-1910 Read All About It

Flexing his marketing muscle, Lyman created splashy ad campaigns to bring people in the door. People started seeing the "All Cars Transfer toBloomingdale's" slogan everywhere - on billboards, delivery wagons, and even ladies' beach umbrellas.

1940's Lights - Camera - Action!

Print ads couldn't say it all. The store had to be experienced. So Bloomingdale's became the stage for gala events and fashion shows, including "Woman OfThe Year, 1947." With music, lighting and sophistication, it was retailing as theater.

1960's It's In The Bag

It's not just what you buy - it's what you take it home in, too. We've always looked for new ways to be creative. In 1961, the Bloomingdale's team came upwith the first designer shopping bags. Since then, many have become collector's items.

1970's Not A Store, But A Destination

By the 70's, everyone was stopping by 59th Street and Lexington Avenue for a look - including Queen Elizabeth. People came to see and to be seen. Oncethere, they were dazzled by the cutting-edge fashion of designers like Ralph Lauren, Perry Ellis and Norma Kamali, who got their first truly big opportunitiesat Bloomingdale's.

2000+ Looking Forward

Bloomingdale's is committed to once again lead the way with exclusive merchandise, customized services, and alternative shopping venues. Carrying on theBloomingdale's brothers' dream, we're always finding ways to set our stores apart. That's both the legacy and the promise of Bloomingdale's.

1000 Third Avenue(between 59th & 60th Streets)

212.705.2000


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Occupying an entire square block, Manhattan'sfashionable eastside department store has been

offering the world's finest in fashion and home

furnishings since 1927.

Bloomingdale's is popular with New Yorkers andtourists alike and is affectionately known asBloomie's.

Upon entering Bloomingdale's, make your first stop atthe International Services Desk / Visitor's Center,

located on the 1st floor balcony. The friendly staff canassist you in making the most out of your shopping

experience.

The Visitor's Center features multilingual storedirectories and shopping assistance, complimentarypersonal shoppers, size conversion charts, tourist

information, and even an ATM and a currencyexchanger! See the end of this tour to find out how

you can get a free gift from the Visitor's Center.

Now that you're prepared...let's do Bloomie's!

The main floor highlights include "bway," anemporium of the finest in cosmetics and fragrances.

Names like Chanel, Clinique and MAC all have

distinct areas within "bway." You'll also find LaPerfumerie for women and The Boardroom for men

featuring exclusive fragrances.

Specialized consultants with Bloomingdale's"Beauty At Your Service" are available to assist youin your cosmetics and fragrance shopping. Ask atthe main floor or Visitor's Center.

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Before we head up, an important thing to mention is

that if you enter the store on its Third Avenue side,

you'll first see this Swatch display and the men's

section (shirts, ties, etc.)

The "bway" area is in the center of the store.

As we all have our handy store directory, we're ready

to explore! You can take the escalators (at front andback) or head over to the beautiful Art Deco elevators

which are towards the Lexington Avenue uptown side

of Bloomie's

Going up!

The 2nd to 4th floors are where we'll find

designer clothing for women.

DKNY, Calvin Klein, Giorgio Armani,

and all your favorite designers arehere, presented in spacious and

elegant style.


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Also on 4 is the designer shoe salon.

After all, what's a new outfit with old

shoes?

If you wind up having a few too manypackages or you've made plans aftershopping, the Visitor's Center can help withshipping to your home, hotel, or anywhere

in the world!

On to the men's department, kids, and more!

In a flash we've arrived downstairs in the Lower

Level where all the men's clothing is located.

There's an access point to the men's departmentfrom the north entrance on Lexington Avenue.

All sorts of suits, from the funky to the conservative,from designer-brand to Bloomingdale's own label

can be shopped for in this newly remodeleddepartment.

And if you're into the casual/sportswear look,Bloomie's offers the latest styles from line by

Tommy Hilfiger and Polo Sport by Ralph Lauren.

The hottest selection of jeans are here as well!
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Shopping for the kids? Head on up to the 8th floor toBloomingdale's children's department. Fashions forinfants, toddlers and young girls are all found here.

The boys are sent upstairs to 9 but you can access itfrom this circular stairway featuring a suspended

sailboat!

The children's wear department features the top

designer lines.

Also on 8 is the toy department where you can getthe Bloomie's Barbie made exclusively by Mattel forBloomingdale's.

Would you like your own personal shopper?

Mandolin player near Bloomingdale

Bloomingdales (orBloomies) is a beautiful chain of upscale ,attractive Americandepartment stores owned by Macys Inc., which is also the parent company of Macys.

Bloomingdales has 36 stores nationwide, with annual sales of $1.9 billion. It is at a slightlyhigher price level than lord & Taylor,Nordstrom,and the former Parisian, and slightly below
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that of Saks Fifth Avenue,Neiman Marcus, Bergdorf Goodman and Barneys New york.It hasa deserved reputation for class , style and distinction.

Bloomingdale

Bloomingdales started in 1861 when brothers Joseph and Lyman G.Bloomingdale startedselling hoop-skirts in their Ladies Notions Shop on Manhattans lower East Side while theirfather peddled the highly fashionable hoop-skirts along the Eastern Seaboard. The pair weresons of Benjamin Bloomingdale, a Bavarian-born salesman who had lived in North Carolinaand Kansas, and settled in New York City.

As the popularity of the hoop-skirt was declining, the brothers opened their East Side Bazaarin 1872 in a small, ordinary row house on Third Avenue and 56th Street, selling a variety ofgarments such as ladies skirts, corsets, gents furnishings, and European fashions. Theirlocation and merchandise was a bold statement for their time. At the time the East Side was aworking-class neighborhood with shantytowns, garbage dumps, and stockyards. Most of their

customers and competitors were in the Upper West Side, and at that time most respectablestores only specialized in one trade.

bloomingdales
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The brothers must have been aware that the neighborhood was changing. Within a few yearsafter opening the store, the Metropolitan Museum of art opened, the new St.PatricksCathedral was dedicated near the store after moving from its downtown location, Central parkwould be completed, and the New York subway system would begin construction. Theseadditions brought wealthy customers to the East Side and built their brownstones that

surrounded the new park.

Bloomingdales

As the store and its success grew, it moved in 1886 to its current location on 59 th Street andLexington Avenue. The store was designed with large plate glass display windows andspacious merchandising areas. The two innovated a Bloomingdales trademark with the

presentation of merchandise. Instead of the common practice that cluttered the displaywindows with an assortment of the goods they sold, each window was decorated with acouple of products as props on a theatrical mise-en-scene. Many of these products wereEuropean imports, which added to the stores elegance.

By the turn of the century, Bloomingdales growth skyrocketed, facilitated by its convenient

location at a hub of New York Citys horse-drawn trolley system. Offerings at the timeranged from ladies stockings at 10 a pair to $10 mens wool suits and $149 upright pianos.In 1902, the advertising slogan All Cars Transfer to Bloomingdales capitalized on thestores location, and the company commissioned artist Robert F. Oucault to create a series of

paintings around the theme. The slogan appeared on billboards and on 5,000 free beachumbrellas offered to street vendors and delivery cart drivers.

Around 1905, hard times hit as the popular upper class shopping area moved downtownalong Sixth Avenue between 14th and 23rd Streets. In 1913, the 58th Street Station of theLexington Avenue subway was constructed in Bloomingdales basement, further reinforcingthe All Cars Transfer to Bloomingdales slogan, and business recovered. By the 1920s, thestore covered the entire city block.
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Fashion at bloomingdale

In 1930, Bloomingdales joined Federated Department Stores, now Macys, Inc. In 1931, theBloomingdales building, which had grown by spurts and starts to engulf the entire block,was completely redesigned as a coherent store by architects Starrett & van Vleck in the ArtDeco style. The store weathered the Great Depression and World War II. In 1949,Bloomingdales inaugurated its first branch store in the Fresh Meadows section of Queens.Over 25,000 people came through the store on opening day.

In 1961, the company started marketing itself with designer shopping bags to promote its

Esprit de France exhibit. The design, by artist Jonah Kinigstein, was a reproduction ofFrench tarot cards in dramatic shades of red, black, and white. The iconic Brown Bagdebuted a decade later in 1973. The bags were designed by Michael Vollbracht, the currentdesigner for Bill Blass Couture, and prominently labeled in three sizes: Little, Medium,and Big.
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Style at bloomingdale

In 1969 Bloomingdales was outgrowing its flagship store and management focused onmanaging space in the flagship and expanding through suburban branch stores. Two branchstores opened in Garden City,New York on Long Island, and Jenkintown,Pennsylvania.Bloomingdales launched home furnishing stores on the East Coast with products from the

flagships home furnishings department.

According to a survey taken around 1972, over 60 percent of its customers lived and workedin the luxury high-rise apartment and office towers nearby. Bloomingdales catered to theneighborhoods young and affluent professional class by capitalizing on the popular trends ofthe day from pet rocks to glacial ice cubes. Also around this time, the careers of fashiondesigners such as Ralph Lauren,Perry Ellis, and Norma Kamali were launched, and openedin-store boutiques for other well-known designers.

Bloomingdales capitalized on its relationship with the young and trendy by stamping thename Bloomies on ladies panties as part of its launch for intimate apparel in 1973. Therising popularity launched Bloomingdales into a major tourist destination, and articles

stamped with Bloomies became hot souvenirs. During Queen Elizabeth IIs visit to NewYork City in 1976, traffic was reversed on Lexington Avenue so the Queen could exit hervehicle on its right side and enter the famous Manhattan flagship through the main entrance.Her visit cemented the popularity of the store.

Sales continued to grow and branch stores continued to open outside of New York City in thelate 1970s. The Bloomingdales By Mail catalog launched in 1978 which expanded thestores reach to high-income households across the United States where no Bloomingdalesstores existed.


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Paris style at bloomingdale
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The retail market boomed in the 1980s. New stores opened along the East Coast,Florida,California, and in Dallas,Texas (which did well upon opening but closed because ofChapter 11 bankruptcy).

Expansion in the 1990s included a 1992 opening of its 15th store in the Mall of America nearMinneapolis,Minnesota, and establishing a presence in California in 1996 with four stores.

The chain fortified its presence in the southeastern U.S. with two Atlanta locations in 2003,converting the longtime Davisons/R.H.Macy & Co. properties in Lenox Square andPerimeter Mall. In addition, after several years of struggling to understand the merchandiseneeds of the California market, it has recently begun refocusing on the state with high-profileopenings in 2006 and 2007 in San Francisco,San Diego, and Costa Mesa. The San Franciscoand Costa Mesa units were among the most successful openings in the chains history.

On February 14, 2008, parent company Macys, Inc. announced plans to enter the Phoenixmarket by 2009. Arizona will be the thirteenth state to have a Bloomingdales store location,with this store being the tenth in the western U.S., and 41st throughout the chain.

On September 10, 2008, Bloomingdales announced plans to open a 3-level, 82,000 square

foot anchor store at The Shops at Georgetown Park in Washington D.C. by August 2011. Thestore is reported to be modeled after the chains concept store in New Yorks SoHoneighborhood to carry select contemporary mens and womens apparel. With thisannoucement Western Development Corp., owner of the property, believes Georgetown Parkwill become the highest fashion and trend center in the whole Washington area.

Twelve days later, the first proposed overseas locations for the chain were announced. ASeptember 22, 2008, press release from Macys, Inc. told of plans for two Bloomingdaleslocations (a three-level 146,000 sq. ft. apparel and accessories store, as well as a separateone-level 54,000 sq. ft. home store) to open in February 2010 in Dubai,United Arab Emirates.As is the case for rival Saks Fifth Avenue, the international presence for Bloomingdales will

be operated under license by a local interest in this case, Al Tayer Group LLC, a leading

UAE-based conglomerate.

The parent company of Bloomingdales (as well as Macys) Macys,Inc. is involved ina labor dispute regarding maquila workers in Guatemala. Workers in the Sitracima unionallege intimidation and union-busting at their CimaTextiles factory. On 2 June 2007, astudent protest at the downtown Seattle Macys and Talbots caused disruptions for shoppers.

Because it is part of Macys, Inc., Bloomingdales has also been the subject of a consumerboycott in response to the conversion of Marshall Fields stores to Macys. The grassrootsgroup FieldsFansChicago.org says the boycott will remain in effect until Marshall Fields isrestored as a unique store separate from Macys and Bloomingdales.

Home / Commentary / BNET Retail

Bloomingdale's Outlets Emerge as RealityProviding Macy's FlexibilityBy Mike Duff| January 25, 2010

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By opening up Bloomingdales outlet stores, Macys (M) is providing itself with theflexibility to satisfy the changing luxury consumer.

Macys interest in opening Bloomingdale outlet storeswas noted by ourBnet colleague IanRitter in a post last week. He pointed out that rumors of a new outlet operation aligned withthe luxury chain had swirled in the aftermath of success enjoyed by its competitors.BothSaks (SKS) and Nordstrom (JWN) said in their last reported quarterly resultsthat outlets did

better than their department stores. Nordstrom, for example, reported that comparable storesales, those at locations open for at least a year, declined by more than four percent atdepartment stores but gained three percent at its Nordstrom Rack outlets. Nordstrom hasmade expansion of outlets a priority, opening six in the third quarter. The company hasannounced plans for three more Nordstrom Racks, its first in North Carolina, a 33,000 squarefoot store, and one each in Peoria, Ariz.,and Chicago, both of which are planned as 36,000square foot stores. Nordstrom operates about 70 Rack outlets.

Macys plans summer openings for its first Bloomingdales Outlets, each in about 25,000square feet of space, with one each in:

Bergen Town Center, Paramus, N.J. Dolphin Mall, Miami, Fla.

Potomac Mills, Woodbridge, Va.

Sawgrass Mills, Sunrise, Fla.

Macys isnt just sticking its toe into the water with its first four outlets. The company notedthat it expects to open more Bloomingdales Outlet locations in 2011 and beyond,suggesting it envisions a major initiative.

Those stores will offer a range of apparel and accessories, including womens ready-to-wear,mens, childrens, womens shoes, fashion accessories, jewelry, handbags and intimateapparel.

On the most basic level, the outlets provide Macys an option it can use to shed excessinventory, something that can be particularly useful in the Bloomingdales case as its productselection is on the front end of the fashion cycle. The styles it stocks are closer tointroduction, which means theyre a riskier proposition than those that trail fashion trendsfurther. As consumer purchasing establishes which fashion trends shoppers favor, retailerscan accumulate goods based on preferences expressed. Retailers that focus on betterestablished fashion - and in comparison with Bloomingdales, that includes Macys stores -have less risk ofgetting stuck with looks that might have excited designers but left consumerscold. On the other hand, Macys doesnt get as many of those truly dedicated fashionistaswho are willing and still are, in many cases to shell out top dollar to be on the forefront

of style.
http://www.bnet.com/blog/technology-business/why-demand-media-wont-make-a-profit-soon-ipo-or-not/5005http://www.bnet.com/blog/auto-business/ok-gm-youre-headed-for-public-ownership-now-get-back-to-work/1436http://www.bnet.com/blog/advertising-business/the-sky-may-be-falling-for-everyone-else-but-wpp-sees-only-growth/5633http://www.bnet.com/blog/mobile-internet/actually-facebook-places-doesnt-compete-with-foursquare/474http://www.bnet.com/blog/clean-energy/gulf-oil-spill-meddling-scientists-keep-ruining-it-for-bp/2313http://www.bnet.com/newshttp://industry.bnet.com/retail/10006451/bloomingdales-outlet-store-openings-a-late-but-good-idea/?tag=content;set-more-postshttp://industry.bnet.com/retail/10006451/bloomingdales-outlet-store-openings-a-late-but-good-idea/?tag=content;set-more-postshttp://industry.bnet.com/retail/10006451/bloomingdales-outlet-store-openings-a-late-but-good-idea/?tag=content;set-more-postshttp://industry.bnet.com/retail/10006451/bloomingdales-outlet-store-openings-a-late-but-good-idea/?tag=content;set-more-postshttp://industry.bnet.com/retail/10006451/bloomingdales-outlet-store-openings-a-late-but-good-idea/?tag=content;set-more-postshttp://industry.bnet.com/retail/10006451/bloomingdales-outlet-store-openings-a-late-but-good-idea/?tag=content;set-more-postshttp://industry.bnet.com/retail/10006451/bloomingdales-outlet-store-openings-a-late-but-good-idea/?tag=content;set-more-postshttp://www.reuters.com/article/idUSTRE5586QB20090609http://www.reuters.com/article/idUSTRE5586QB20090609http://www.reuters.com/article/idUSTRE5586QB20090609http://www.reuters.com/article/idUSTRE5586QB20090609http://www.stockbloghub.com/2009/11/14/jwn-nordstrom-ups-guidance-after-beating-expectations/20512http://www.stockbloghub.com/2009/11/14/jwn-nordstrom-ups-guidance-after-beating-expectations/20512http://www.stockbloghub.com/2009/11/14/jwn-nordstrom-ups-guidance-after-beating-expectations/20512http://www.chicagorealestatedaily.com/cgi-bin/news.pl?id=36633http://www.chicagorealestatedaily.com/cgi-bin/news.pl?id=36633http://www.miamiherald.com/business/story/1438894.htmlhttp://madisonavespy.blogspot.com/2009/07/bloomingdales-clearance-sale.htmlhttp://madisonavespy.blogspot.com/2009/07/bloomingdales-clearance-sale.htmlhttp://www.bnet.com/blog/technology-business/why-demand-media-wont-make-a-profit-soon-ipo-or-not/5005http://www.bnet.com/blog/auto-business/ok-gm-youre-headed-for-public-ownership-now-get-back-to-work/1436http://www.bnet.com/blog/advertising-business/the-sky-may-be-falling-for-everyone-else-but-wpp-sees-only-growth/5633http://www.bnet.com/blog/mobile-internet/actually-facebook-places-doesnt-compete-with-foursquare/474http://www.bnet.com/blog/clean-energy/gulf-oil-spill-meddling-scientists-keep-ruining-it-for-bp/2313http://www.bnet.com/newshttp://industry.bnet.com/retail/10006451/bloomingdales-outlet-store-openings-a-late-but-good-idea/?tag=content;set-more-postshttp://industry.bnet.com/retail/10006451/bloomingdales-outlet-store-openings-a-late-but-good-idea/?tag=content;set-more-postshttp://www.reuters.com/article/idUSTRE5586QB20090609http://www.reuters.com/article/idUSTRE5586QB20090609http://www.stockbloghub.com/2009/11/14/jwn-nordstrom-ups-guidance-after-beating-expectations/20512http://www.stockbloghub.com/2009/11/14/jwn-nordstrom-ups-guidance-after-beating-expectations/20512http://www.chicagorealestatedaily.com/cgi-bin/news.pl?id=36633http://www.miamiherald.com/business/story/1438894.htmlhttp://madisonavespy.blogspot.com/2009/07/bloomingdales-clearance-sale.htmlhttp://madisonavespy.blogspot.com/2009/07/bloomingdales-clearance-sale.html


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Beyond that consideration is the fact that not everything in an outlet is diverted from theinventory of its parent store. Some merchandise is made especially for those outlets in adeliberately less costly manner. Therefore, Macys has the chance to extend successful stylesthrough an outlet operation and get the more out of its investment in fashion.

Bloomingdales Outlet stores are an opportunity to expand our presence in new and existing

markets, as well as to remove clearance from full-line Bloomingdales stores in a timelymanner, Michael Gould, Bloomingdales chairman and CEO, said in announcing the outletinitiative. The customer experience in these stores will reflect the Bloomingdales brandwith a strong value message.

Interestingly, in the holiday season,competitor Nordstrom turned in a comparable store salesperformance at its department stores, up five percent, that just about equaled that at itsoutlets, which gained a tenth of a percent more. While expensive advertising and promotionswould have enhanced the department store performance, the holiday season demonstrates thatluxury consumers arent just abandoning their traditional haunts but will respond to optionsoffered them. By launching Bloomingdales outlets, Macys is acknowledging that consumerfrugality is likely to remain a trend even among luxury customers and that the company needsto be flexible to pursue fashion-minded shoppers who are more reluctant to part with a buckand may remain so indefinitely.

We have been studying the opportunities for entering the off-the-mall outlet business forsome time, and the timing now is right given the consumers particular focus on value inaddition to fashion and quality, said Terry Lundgren, Macys chairman and CEO.

comment-form-te

Bloomingdale's: A HistoryBloomingdales began with a 19th century fad, and the extraordinary vision of two brothers.Lyman and Joseph Bloomingdale pioneered nearly every major change in the evolution ofdepartment stores if they werent the first with an idea, they simply did it bigger and betterthan anyone else. Their innovative retailing philosophy guided Bloomingdales in its

beginning and that strategy continues today, justifiably earning Bloomingdales the referenceLike No Other Store in the World.

The first retail endeavor of the Bloomingdale brothers was a Ladies Notion Shop in NewYork. In 1872, Bloomingdales expanded and opened their East Side Bazaar, selling a varietyof womens fashions. This was a bold move in the era of specialty shops; the Bazaar becamea harbinger of the true department store. By 1929, Bloomingdales covered an entire city

block.

Two years later, the glamorous Art Deco edifice that still graces Lexington Avenue wascompleted. In 1949, Bloomingdales began its real expansion, opening its first satellite storein Fresh Meadows, Queens and by 1959, Bloomingdales had created a complete circle of

stores around the flagship in New Jersey, Westchester County and Long Island. This dramaticgrowth continued in the 70s and 80s with the opening of stores in the Northeast, Florida and
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Chicago. Bloomingdales was on its way to becoming a true national entity. That visionculminated in 1996 with the addition of its first four stores in California, the most ambitiousexpansion in the companys history, followed by two new stores in the Atlanta market in2003.

From the beginning, the Bloomingdale brothers catered to Americas love of international

goods, and by the 1880s, their European selection was dazzling. A buying office in Paris in1886 was the beginning of a network that now spans the globe. The 1960s brought

promotions resulting from Bloomingdales fascination with the foreign market: the first was asmall affair called Casa Bella featuring merchandise for the home from Italy.

Over the next 30 years, the promotions took on a grand scale including unique merchandiseand cultural exhibits that would touch every department in Bloomingdales. Majortransformation of the Bloomingdales image came in the 1960s and 1970s. The promotionswere so exciting that the term Retailing as Theater was coined to describe Bloomingdaleshappenings. It was the era of pet rocks and glacial ice cubes, of visits by movie stars androyalty, from Elizabeth Taylor to Queen Elizabeth II.

The new direction in merchandising was both to seek and to create. Buyers covered the worldto find exclusive, one-of-a-kind items. When they couldnt find what they wanted, they had itmade. In fashion, Bloomingdales launched new designers and created boutiques for already-famous names. Among the discoveries: Ralph Lauren, Perry Ellis and Norma Kamali andfor the first time in America: Sonia Rykiel, Kenzo and Fendi ready-to-wear. Designersopening their first in-store boutiques at Bloomingdales include Yves St. Laurent, CalvinKlein, Claude Montana and Thierry Mugler.

In 1961, Bloomingdales made retail history in yet another area by introducing the firstdesigner shopping bag. Artist Joseph Kinigstein was commissioned to create a bag for theEsprit de France promotion. Rather than doing the obvious ladylike flowers in pastelcolors he reproduced antique French tarot cards in bold red, black and white. Most daring

of all, the bag omitted the store name. Even so, it was unmistakably Bloomingdales, and thecollectors shopping bag was launched. Since then, both famous and fledgling artists,architects and ad designers have created Bloomingdales bags. Their designs have beenfeatured in art museums all over the world. In 1971 model rooms, a highlight ofBloomingdales since 1947, gained worldwide attention. The Cave, an intricate multi-levelframe sprayed entirely in white polyurethane, was a spectacular example of the lengths towhich Bloomingdales would go to make a statement of style. Over the years, the modelrooms have been showcases for the talents of everyone from architect Frank Gehry tofilmmaker Federico Fellini.

During the 1970s, Bloomingdales was a favorite stop of the international avant-garde,epitomized locally by the Young East Sider who lived right in the neighborhood. In 1973,

the store wanted to stamp the Bloomingdales name on panties to launch an intimate apparelpromotion; they chose the company nickname as a nod to the young, trendy crowd, and theBloomies logo was born. Soon, New Yorkers were affectionately referring to the cityssecond most popular tourist attraction after the Statue of Liberty as Bloomies and thehottest souvenir in town was anything emblazoned with Bloomies. From the late 80s tothe present, the economy and retailing has changed thus changing the buying habits ofconsumers. As usual, Bloomingdales kept up with the times and prepared for the future.Today, there is an increased emphasis on building customer services and relationships, whilecontinuing the unique and exclusive aspects that made Bloomingdales world famous.

With a reputation for quality, creativity and uniqueness, Bloomingdales has remained at theforefront of retailing world-wide. Bloomingdales speaks to its customers in a language theyunderstand: service, selection and fashion, making Bloomingdales Like No Other Store inthe World.


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