blue ocean story (bos) canvas for cirque du soleil: rapidly translate great business stories, plans,...

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Blue Ocean Story (BOS) Canvas: Translate Great Business Stories, Plans, Strategies, and Tac>cs into Reality Con$nuously Maximize Customer Delight and Minimize Customer Pain

BLUE OCEAN Vision/Challenge: Uncontested Market Space Where Compe4tors Are Irrelevant

Blue Ocean (“To Be” Industry: Value Factors)

Goals/Objec>ves (Story Proposi$on)

Strategy (Canvas) Value Ac$vity

Tac>cs/4 Ac>ons q  Eliminate q  Reduce q  Increase q  Create

PAIN (Cost)

DELIGHT (Value: Differen$a$on; Revenue)

Red Ocean (“As Is” Industry:

Value Factors/Strategy Canvas)

Based on W. Chan Kim and Renee Mauborgne’s book, “Blue Ocean Strategy” Copyright 2013. Dr. Rod King. [email protected] & hXp://businessmodels.ning.com & hXp://twiXer.com/RodKuhnKing

Commodi4za4on Declining Profit (Margin)

Bloody (Head-‐to-‐Head) Compe44on

Cost-‐or-‐Differen4a4on Trade-‐off

(Trade-‐off/ Value Factors/ Customer Experience)

Matured Industry (Top Dog that “Sucks”)

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Blue Ocean Story (BOS) Canvas for Cirque du Soleil Con$nuously Maximize Customer Delight and Minimize Customer Pain

BLUE OCEAN Vision/Challenge: Uncontested Market Space Where Compe4tors Are Irrelevant

Blue Ocean (“To Be” Industry: Value Factors)

“We Reinvent the Circus”

Strategy (Canvas) Get Unique Ent.

Tac>cs/4 Ac>ons q  Eliminate q  Reduce q  Increase q  Create

PAIN (Cost) q  Star Performers q  Animal Shows q  Aisle Concessions; Mul$ple Show Arenas q  Fun and Humor q  Thrill and Danger

DELIGHT (Value: Differen$a$on; Revenue) q  Unique Venue q  Theme q  Ar$s$c Music and Dance

Red Ocean (“As Is” Industry:

Value Factors/Strategy Canvas)

Based on W. Chan Kim and Renee Mauborgne’s book, “Blue Ocean Strategy” Copyright 2013. Dr. Rod King. [email protected] & hXp://businessmodels.ning.com & hXp://twiXer.com/RodKuhnKing

Smaller Regional Circuses

Ar>s>c, Theatrical Circus

New (Blue Ocean)

(Trade-‐off/ Value Factors/ Customer Experience)

Commodi4za4on Declining Profit (Margin)

Bloody (Head-‐to-‐Head) Compe44on

Cost-‐or-‐Differen4a4on Trade-‐off

Matured Industry (Top Dog that “Sucks”)

STRATEGY CANVAS FOR CIRQUE DU SOLEIL: Minimum Viable Product (MVP) for Ar2s2c, Theatrical Circus Tac$cs, (Validated) Assump$ons, and Hypotheses for Crea$ng a Blue Ocean (Uncontested Market Space)

Source: hXp://sixpathsconsul$ng.com/blue_ocean_strategy.htm

Copyright 2013. Dr. Rod King. [email protected] & hXp://businessmodels.ning.com & hXp://twiXer.com/RodKuhnKing

VALUE ACTIVITY (Customer Task To Be Done): Get Unique Entertainment in Circus

5 STORY QUESTIONS EVERY PROJECT (BUSINESS) PLAN SHOULD ANSWER


PHASES OF UNIVERSAL PROBLEM SOLVING (UPS)

CYCLE

5 STORY (PLANNING) QUESTIONS

1. PROBLEM Where currently are we?

2. PLAN Where must we go: in theory?

3. BUILD Where must we go: in prac4ce?

4. MEASURE How would we know when we get there?

5. LEARN What life lessons would we learn from the en>re journey?

UNIVERSAL STORY MATRIX: Template For Documen$ng Mul$ple Stories


PROBLEM SOLVING PHASES (STORY

QUESTIONS)

1. PROBLEM 2. PLAN 3. BUILD 4. MEASURE 5. LEARN Where currently are we? Red Ocean (Strategy or Value Ac4vity)

Where must we go: in theory? Blue Ocean (Strategy or Value Ac4vity)

Where must we go: in prac4ce? (Product/Service: Prototype)

How would we know when we get there? (Value Factors/ Strategy Canvas)

What life lessons would we learn from the en$re journey? (Vision)

UNIVERSAL STORY MATRIX For Cirque du Soleil


PROBLEM SOLVING PHASES (STORY

QUESTIONS)

1. PROBLEM 2. PLAN 3. BUILD 4. MEASURE 5. LEARN Where currently are we? Red Ocean (Strategy or Value Ac4vity)

Where must we go: in theory? Blue Ocean (Strategy or Value Ac4vity)

Where must we go: in prac4ce? (Product/Service: Prototype)

How would we know when we get there? (Value Factors/ Strategy Canvas)

What life lessons would we learn from the en$re journey? (Vision)

Ringling Bros./ Barnum & Bailey

Small Regional Circuses

Cirque du Soleil