blue strike webinar charity watchdogs managing your organization's profile and ranking - june...
DESCRIPTION
Charity watchdogs evaluate thousands of nonprofit organizations every year. Their ratings influence donors' giving decisions and have an impact on an organization’s brand. Nonprofit executives, especially development directors, should carefully manage their organization’s profiles and pay close attention to their ratings. Check out these slides for ideas on how to gain the upper hand in the watchdog game.TRANSCRIPT
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
CHARITY WATCHDOGS: MANAGING YOUR PROFILE AND
RATINGS
Join the webinar online. Go to http://fuze.me/23907019
Enter the meeting number: 23907019
To join from a phone: +1-201-479-4595
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Thanks and welcome to the webinar!
CHARITY WATCHDOGS Managing Your Organization’s Profi le and Ratings
BLUE STRIKE
This is a 45-minute webinar to help organizations manage their profi le and ratings with charity watchdogs groups.
It has been developed for organizations engaged in advocacy, civic engagement, policy work, and public interest law.
The information and call to action are intended for fundraising staff and executive directors.
WELCOME
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
INSPIRING SUPPORT FOR CIVIC ENGAGEMENT
BLUE STRIKE
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
Today, we will cover:
Section 1: Who are the watchdogs?
Section 2: Why do they matter?
Section 3: Three steps to improve your ratings.
We will wrap up by 2:00 PM.
AGENDA
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
CHARITY WATCHDOGS Who are they?
SECTION 1:
The top four:
Better Business Bureau Wise Giving Alliance
Charity Navigator
CharityWatch (a.k.a American Institute for Philanthropy)
Guidestar
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
WHO ARE THEY?
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
Guidestar has added new levels of transparency and seals. More changes are coming.
Charity Navigator has begun adding impact measures to its profiles.
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
CHANGE IS AFOOT
CHARITY WATCHDOGS Why are they important?
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
SECTION 2:
Donors, foundations, corporations, and the media consult these sites for objective information about your organization.
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
WHY ARE THEY IMPORTANT?
About one-quarter of people do some kind of research before deciding to give.
Association of Fundraising Professionals Hope Consulting (2010)
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
DONORS LOOK UP YOUR PROFILE
A higher rating has been shown to translate into higher revenue.
Lower ratings may discourage people from giving to you.
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
DONORS MAKE GIVING DECISIONS BASED ON RATINGS
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
RESEARCH ON RATING IMPACT
Brown, Meer, Williams (2014) found “evidence that subjects' choice of charity is impacted by third-party evaluations.” Social Distance and Quality Ratings in Charity Choice
Grant (2010) estimates “that one more star increases contributions by 3 to 8%. The Response to Third-party Rating: The Eff ects on Charitable Giving.
Chhaochhari and Ghosh(2008) found that charities with the highest ratings received 16 percent more charitable donations than those with the lowest ratings.
You don’t have time to explain a bad rating to everyone.
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
THEY AFFECT YOUR BRAND
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
THEY IMPACT MORALE
Your staff and volunteers deserve recognition for the good work they do.
Your brand should reflect your commitment to your mission.
How to improve your ratings
SECTION 3:
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
#1: Pay attention to how you spend money and how you count the money you spend.
#2: Hire an auditor who understands the ins-and-outs of the charity watchdog game.
#3: Educate your board and staff about the importance of ratings and profiles.
CALL TO ACTION
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
Pay attention to how you spend money and how you count the money you spend.
ACTION #1: SPENDING
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
Take a hard look at your spending.
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
REVIEW SPENDING
Check out Blue Strike tips for reducing overhead.
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
REDUCE OVERHEAD
Make sure you’re not putting program expenses into administration and fundraising.
ALLOCATE CAREFULLY
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
Revenue
Contributions 65%
Foundations 15%
Planned Gifts 13%
Other 7%
Expenses
Program84%
Fundraising8%
Administration7%
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
GOOD LOOKING PIE CHARTS
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
UNION OF CONCERNED SCIENTISTS
Hire an auditor who understands the ins-and-outs of the charity watchdog game.
ACTION #2: AUDITOR
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
IRS FORM 990
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
WOMEN’S RESOURCE CENTER OF MONROE COUNTY
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
FINANCIAL STATEMENTS
Year end
financials
Audit IRS 990
The audit’s functional expense statement informs your expense sheet on the 990.
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
IRS 990 PART IX PAGE 10
Leave time for back and forth with the auditor.
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
REVIEW DRAFT OF AUDIT
Educate your board and staff about the importance of ratings and profiles
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
ACTION #3: BOARD & STAFF
Put it on board agenda.
Explain the basics.
Show comparisons.
ACTION #3: BOARD & STAFF
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
Establish audit committee
Pass needed policiesPay attention to executive compensation
Review 990
BOARD GOVERNANCE AND OVERSIGHT
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
Click icon to add picture
Accountability and Transparency Measures
CHARITY NAVIGATOR
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
Accountability and Transparency Measures
CHARITY NAVIGATOR
BOARD SOURCE TEMPLATES
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
BETTER BUSINESS BUREAU FORM
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
Assign a staff person to update profiles and monitor changes to the ratings systems.
ASSIGN STAFF
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
Deal directly with the staff at the watchdogs. They are sensitive to criticism.
TAME THE WATCHDOGS
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
Make sure your materials accurately describe your accomplishments and activities.
MATERIALS MATCH YOUR WORK
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
#1: Pay attention to how you spend money and how you count the money you spend.
#2: Hire an auditor who understands the ins-and-outs of the charity watchdog game.
#3: Educate your board and staff about the importance of ratings and profiles.
YOUR CALL TO ACTION
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
Resources Research Articles
ADDITIONAL RESOURCES
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
Internal Revenue Servicehttp://www.irs.gov/instructions/i990/ar03.html
Venable Law https://www.youtube.com/channel/UCTrOm1a4P2Ue00TA3hCl3xQ
Board Source https://www.boardsource.org/eweb/dynamicpage.aspx?webcode=BDSOnlineStoreLanding
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
RESOURCES FOR IMPROVING YOUR RATING
Social Distance and Quality Ratings in Charity Choice, Alexander Brown May 2014http://econweb.tamu.edu/jmeer/Brown_Meer_Williams_Charity_Choice.pdf
The Response to Third-Party Ratings, Laura Ellyn Grant 2010http://www2.bren.ucsb.edu/~lgrant/grant_jmp_F2010.pdf
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
RESEARCH
Charity Rater Part I: Charting the Bad and the Badhttp://www.blueavocado.org/content/charity-raters-part-i-charting-bad-and-bad
Charity Rater Part II: Managing Your Ratings by Blue Avocadohttp://www.blueavocado.org/content/charity-raters-part-ii-managing-your-rating
Stanford Social Innovation Reviewhttp://www.ssireview.org/articles/entry/the_ratings_game
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
MORE ABOUT THE WATCHDOGS
INSPIRING SUPPORT FOR CIVIC ENGAGEMENT
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
BLUE STRIKE
Five Simple Ways to Upgrade Your DonorsTuesday, July 29, 2014 at 01:15 PM
Benchmark Studies: Which ones are most relevant for advocacy groups?Tuesday, August 26, 2014 at 01:15 PM
Year End Boot CampTuesday, September 30, 2014 at 01:15 PM
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
UPCOMING BLUE STRIKE WEBINARS
Raising Money for Advocacy: How it's differentTuesday, October 28, 2014 at 01:15 PM
Board Engagement for Year EndTuesday, November 25, 2014 at 01:15 PM
It's Almost New Year's Eve: Do you know where your donors are?Tuesday, December 30, 2014 at 01:15 PM
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
MORE UPCOMING BLUE STRIKE WEBINARS
Thank you for participating
today!
From Mary Dillon Kerwin President of Blue Strike
Check out our other slide shows at http://www.bluestrike.org/resources
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
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THANK YOU!
Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
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