blueview on european video ecosystem

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14.03.2014 / Version 0.9 / www.bluecf.com © Blue Corporate Finance 2014 Video Search (Ad) Creation Encoding CDN GUI Video Ad Server OVP / MAM Operations Video Delivery Agency Media Buying Desk Consoles & STB DRM Connect TVs & Traditional STB OTT Platform Carrier TV Platform Data Management Measurement and Analytics Retargeting Video Monitoring BlueView on the Video Ecosystem in GSA and Europe Media Agency DSP Exchange Video Ad Network Content Content Network Paid Free SSP User generated Branded Content BUSINESS LAYER OPERATIONS LAYER DATA LAYER INFRASTRUCTURE LAYER sold Advised by BlueCF Legend: CDN Content Delivery Network DRM Digital Rights Management DSP Demand-side Platform GUI Graphical User Interface MAM Media Asset Management OTT Over the Top OVP Online Video Platform SSP Supply-side Platform STB Set Topbox

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Page 1: BlueView on European Video Ecosystem

14.03.2014 / Version 0.9 / www.bluecf.com© Blue Corporate Finance 2014

Video Search(Ad) Creation Encoding CDN GUIVideo Ad ServerOVP / MAM Operations

Video Delivery

Agency Media Buying Desk

Consoles & STBDRMConnect TVs & Traditional STB

OTT PlatformCarrierTV Platform

Data ManagementMeasurement and AnalyticsRetargetingVideo Monitoring

BlueView on the Video Ecosystem in GSA and Europe

Media Agency

DSP Exchange Video Ad Network

Content

Content Network

Paid

FreeSSP

User generated

Branded Content

BU

SIN

ES

SL

AY

ER

OP

ER

AT

ION

S

LA

YE

RD

AT

A

LA

YE

RIN

FR

AS

TR

UC

TU

RE

L

AY

ER

soldAdvised by

BlueCF

Legend: CDN – Content Delivery Network DRM – Digital Rights Management DSP – Demand-side Platform GUI – Graphical User Interface MAM – Media Asset Management

OTT – Over the Top OVP – Online Video Platform SSP – Supply-side Platform STB – Set Topbox