bmw marketing case study
TRANSCRIPT
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MARKET DRIVER
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A Macho Tagline
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Only Performance
Only Luxury
Blended both Luxury & Performance Hence able to take on US Market.
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BMW’s growth exploded when it successfully targeted specific market segment.
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MARKET SEGMENTATION :
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How does BMW segment its consumers?
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Professionals and Baby boomers
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Upper Liberals
BMW X Series
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BMW Z Series for Post Moderns
BMW 7 Series for Upper Conservatives
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A car that spoke of their success.A brand that stood for prestige & achievement.
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Jaguar trolled !
Mercedes Trolled !
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• BMW Group• The Tagline• Invading US Market• Brand Ambassadors• Market segmentation• BMW target consumers• Taking on competitors
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CREATED by Sumedh Choudhari, Nirma University, Ahmedabad during marketing internship under Prof. Sameer Mathur, IIM Lucknow.