bmw marketing strategy
TRANSCRIPT
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BMW ART
Project
ASPIRATION
Pres
ervi
ng
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Why ART is In BMW ROOTS
• BMW associates with the art community in their home town in Munich, Germany , & several other parts of the globe. Different genres of art is celebrated in forms of Great music , Art & Photography exhibits .
ASPIRATION
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VIBRANT LIFE OF SPEED & LUXURY
Images used from Internet Source ASPIRATION
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Why to
Use Creativity, Art & the Unusual Ideas
to sellBMW
Preserves the Aura of
Aspiration
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Preserve The • ASPIRATION
Travel journeys that give you strength to Leave that Office chair& Just Run Away &To get some oxygen
I wish you were here with me
SERIESME , BMW & The other side of life
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Preserving ASPIRATION
• Showcase Landscapes and a BMW to ride on them
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Interesting subjects
Can be clubbed to create BMW art works
Motor Road Enthusiast
BMW Global bikers
Preserving ASPIRATION
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ASPIRATIONAL Weddings
Opportunity that Opens for a car purchase
Winters best season due to maximum dates . Can sell a BMW upgrade by personal discounts which are not available otherwise to existing customers
Suggested A gift :Honeymoon road trips In BMW in one of the most luxurious hotels in India post their wedding ASPIRATIONCan be extended on social media and blogs to cover the segment . More social interaction from the campaign on wedding media
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Kids Photography
One of the biggest Viral happen based on Kids & Pets
On the online space
Referring to kids Photography by Tandon Sumedh Photography
ASPIRATION
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• Create Multimedia slideshows of the BMW travel tour to provide a different experience on BMW entertainment systems .
• Promotion of An Entertainment Drive by the agency network
• Serve a glass of a nice drink to experience the Joy ride
• Results in a Higher chance of car booking with an effective multimedia presentation than in a showroom alone
Aspire to the Eyes
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Life From the Sun / Roof Outdoor screening of New MoviesDuring winters / summers
Cinema Movie drive EventsBMW viral videos / Automotive film to be shown for 5 min before the movie starts
Option to serve food in the car food drive in concept
Champagnes
Restrict the admittance on RSVP with limited Invites for a better word of mouth viral for Event Response
Co sponsor PVR / INOX for the event
Monthly activity campaign unless AUDI & BMW imitate the Event
Photography art shows on a big screen from the road trip in our show Life from the Sun Roof
Showcase BMW commercials
Movies
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What We can do to carry on the ART Journey
In The fairly newly found market : India and take it further to the global level.
Photograph & Exhibit the Magnificent product in Different countries
Also found in Breathtaking Views on this part of the world.
CAR PHOTOJOURNEYSEXHIBITBOOKS
SOCIAL MEDIA ContentPRINT ADS
IN CAR PPRESENTATIONS ( NEW EXPERIMENT )
A Photograph of X6 in a Rajasthan village in India with wild life V.S. The same car Photographed in Chicago Downtown
People Would Love It when shown in different countries
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ROIIf you sell Even 5 Cars you have recovered the Expense of the ART Campaign
photography cost in INDIA
And the Rest is return by connecting with The Luxury Car BuyersThat you would earn
&Great Brand Presence
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• https://www.youtube.com/watch?v=F1RoA-F6Lzw
• https://www.youtube.com/watch?x-yt-ts=1421828030&x-yt-cl=84411374&v=BRr-x13ns1A
• https://www.youtube.com/watch?x-yt-ts=1421828030&x-yt-cl=84411374&v=TPRFqSoZ7d8
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Concept, Marketing Plan & Copyrights :
www.TSPART.org