Good Morning!

Rebecca Gordon, CFREDirector of Development MissouriKidsFirst

Today’s Agenda• Missouri KidsFirst, just some

background.

• The Children’s Center, Review of Mission

• SWOT Analysis

• 3 Major Goals

• Raising Money to Meet Our Mission.

• Where do we go from here?

Introductions….

Name

Organization

Title

Why are you here?

What do you want to get out of this day?

What are you passionate about?

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Mission

Missouri KidsFirst is dedicated to providing the resources, training and public awareness necessary to end

child abuse in Missouri.

Missouri’s Medical Response to Child Abuse

Missouri KidsFirst

• Technical Assistance• Training• Advocacy• Development

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Building for the Future

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Mission Statement:  Caring professionals working together to provide a friendly

setting for the investigation of child abuse and begin the healing process.

 

MISSION

Our Mission

Missions have two elements.

Purpose

Business

Purpose

Why does the Children’s Center

exist?

Business

What does The Children’s Center

do?

SWOT ANALYSIS

Strengths (internal) Weaknesses (internal)

Opportunities (external) Threats (external)

GoalsGoals

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Goals:Goals:What do we need to do to meet our What do we need to do to meet our

mission? (3 goals)mission? (3 goals)

AdministrativeAdministrative

ProgrammaticProgrammatic

Resource DevelopmentResource Development

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Raising Money to Meet our Mission and Reach our Goals

Giving USA Foundation, Report

The Triple Whammy!

Donors/Stock Market/Retirement

Foundations/Stock Market

Government Grants

Keys To Success

Diversify Diversify Diversify

Source Advantages Disadvantages

IndividualsLargest source of giving · Ongoing source one can build

· Once a giver, also an advocate · Volunteers are a good source of money

Costly to develop, small return per individual unit · Hard to generate unless broad-based direct service appeal · Risky for the inexperienced · Need significant assistance from the organization's board and volunteers

Foundations

Source of large sums of money · Accessible, professional staff · Clear guidelines, process · Most likely to research your request · Board volunteers can help, not always key

· Hard to access, no professional staff · Often not large sums of money · Without personal influence, may not be possible

GovernmentLarge sums of money possible · Process is set, clear · Political clout helps · May be source of ongoing money

· Application procedures may be long, tedious · May only pay by unit of service, fluctuates · Unspent monies may be returned · Difficult record keeping

Federated Funds

United Way

Steady source of relatively large sums of money · Clear process · Professional staff, can be agency staff driven

Generally can't be a start-up organization · Must be social service and fit priority focus

· Very lengthy entry process

CorporationsVery informal approach · Money may be ongoing

· Personal connections will suffice · Neighborhood focus will help

· Small amounts of money · Narrow range of interest · Personal contacts are key

Churches/Organizations

· Often looking for group projects

In-kind services most likely · Need to fit their service focus, neighborhood or religious outlook

Events Build Organizational AwarenessTime consuming, don’t raise enough money to cover staff

time.

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Next Steps…..Next Steps…..