Advocacy in Action Board Fundraising Webinar, April 10, 2014 Page 1

Welcome to the

Advocacy in Action Board Fundraising Webinar

Apr. 18 from 8:30 to 9:30 p.m. ET

Conference Call in: (703) 399-0855 Passcode: 901000 #

Advocacy in Action Board Fundraising Webinar, April 10, 2014 Page 2

“I may have mentioned that I’m on the national board of Advocacy in Action . . .”

Advocacy in Action Board Fundraising Webinar, April 10, 2014 Page 3

Webinar Agenda

Introduction

Three-part strategy: renew, recapture, recruit Program accomplishments and highlights – see

website, track e-alerts

Special campaigns/restricted funding

Tools and resources

Q and A

Advocacy in Action Board Fundraising Webinar, April 10, 2014 Page 4

Strategy No. 1

Thank current donors and renew/upgrade

Sign up to make thank you calls. We received over 2,500 gifts in Dec. alone. We have a lot of thanking to do!

Contact donors due for renewal or upgrade by personal email or letter

(See sample call lists)

Advocacy in Action Board Fundraising Webinar, April 10, 2014 Page 5

Strategy No. 2 Recapture lapsed donors

Suggested solicitation process – email, phone, letter

Requires extra effort

Focus on join date Focus on region

Offer alternatives for giving, such as special

campaigns or restricted giving

Advocacy in Action Board Fundraising Webinar, April 10, 2014 Page 6

Strategy No. 3 Recruit New Donors/Activists

• Colleagues

• Friends (special Facebook page)

• Current & Former classmates

• Email contacts – Activist Growth Strategy

• Other suggestions? Ask AinA for giving history if you need it. Or you can insert a disclaimer, such as

Not sure if you’ve maintained your involvement in AinA but . . . OR You may have already given to AinA this year. If that’s the case, thank you for your

support.

Advocacy in Action Board Fundraising Webinar, April 10, 2014 Page 7

Resources to Share with Donors

Be comfortable talking about programs, recent accomplishments and current

campaigns

“Top Ten” Priorities for 2012

Newsletters: printed and electronic

2011 Accomplishments: Year-End Video and Home Page Stories

Organizational information

www.actioninadvocacy.org

Advocacy in Action Board Fundraising Webinar, April 10, 2014 Page 8

When Asking for a Contribution

1. Justify the immediacy of your organization’s needs. 2. Communicate the impact the gift will have toward meeting needs. 3. Emphasize a variety of gift opportunities. 4. Do this all succinctly and directly. Keep it simple. 5. Convey sincerity and gratitude. 6. Be flexible in terms of payment schedules. 7. Consider different types of assets—not just cash.

8. Go with flow for what’s best for the donor’s circumstances.

Advocacy in Action Board Fundraising Webinar, April 10, 2014 Page 9

7 Reasons to Give to Action in Advocacy

(Special thanks to Nancy Schwartz “Getting Attention”)

Advocacy in Action Board Fundraising Webinar, April 10, 2014 Page 10

SAMPLE EMAIL No. 1 (NEW PROSPECTS)

Advocacy in Action Board Fundraising Webinar, April 10, 2014 Page 11