boarding pass media kit
DESCRIPTION
KLM Boarding Pass Media KitTRANSCRIPT
(TAD) Targeted Advertising
2011 MEDIA KIT Advertising space is now available by city,
country, region or worldwide
TARGETED ADVERTISING
TAD
is a specialist division within Ink that specifically targets consumers on the move prior to their journey. We are using powerful media space that is targeted to you and your and brands exact target group.
TAD
campaigns can be incorporated into your print, online and out of home budgets spreading the cost and maximising your returns.
TAD
works for every brand, be it a hotel or a museums as well as national and international brands looking to reach key consumers, visitors or nationals who are committed to travelling, spending and time saving.
Breaking down barriers and making an impact with passengers throughout their journey with No Wastage
“Media habits are changing, becoming much more one to one. That’s good news, but it’s also bad news because it’s highly fragmented…so it makes life for newspapers, matgazines, and free-to-air TV much more difficult.
It also means that smaller fragmented audiences are much more important. For example, the ‘Transumer’ audience becomes much more important because it becomes more defined and more easily addressable and targetable.”
Martin Sorrel, Chairman of WPP
439,428 Asian
Total Boarding Passes across network into destination (Per Annum)
7,735,632
Boarding Passes
472,248 North American
113,436 Caribbean
85,896 South American
167,796 African
906,672 UK
1,854,804 European
3,528,720 Netherlands
166,632 Middle Eastern
At home printed Boarding passes are highly targeted medium for
advertisers looking to promote to travelers - Time poor and big
spenders, those who hold a boarding pass view this document 5
during their journey through an airport and on a plane - whether
you are a local business looking for only visitors into your city or an
international company with a pan-regional campaign - this is the best
way to reach the hard to reach on the most important document an
airline provides to it’s customers.
Boarding PassesBoarding Pass advertising makes it possible for you to select and
accurately target only those passengers of interest to you at the
most critical stages of their travel planning process and during their
journey.
Select the destination passengers are flying into and be guaranteed
to have your message in front of them from up to 30 hours prior to
their flight. £2,000 / €2,560
£15,000 / €19,200
£5,000 / €6,400
£8,500 / €10,880£5,000 / €6,400
£10,000 / €12,800£5,000 / €6,400
£8,500 / €10,880
£5,000 / €6,400
£10,000 / €12,800
£45,000 / €57,600
Single Destination
Hub Airport Amsterdam
RegionalAfrica
AsiaCaribbean
EuropeMiddle East
North AmericaSouth America
UK
Global Campaign
Rates
The second most important travel document after your passport
All adverts are exclusive – ONE PER BOARDING PASS
Your advert directly in the hands of passengers
Message can be viewed up to 30 hours prior to flight
Boarding pass is viewed between 5 times before and during their trip
Boarding pass needed when purchasing duty free & travel retail
Advert includes click through URL for added value to advertisers
Total Check-in Emails across network (Per Annum)
4,585,608
UK Destination 906,672
Origin 557,376North America
Destination 232,560Origin 264,720
Netherlands Destination 1,906,236
Origin 1,140,120
EuropeDestination 877,092
Origin 1,130,508
Middle EastDestination 111,360
Origin 137,460Caribbean
Destination 79,032Origin 68,928
South AmericaDestination 68,928
Origin 58,628
AfricaDestination 102,312
Origin 142,944
AsiaDestination 236,124
Origin 298,404
Check-In Emails
Check-in Emails are a direct and easy way to target travellers for their last minute travel needs 30hours before travelling. A must have, must read email for today’s impatient travelers — this email contains details of online check-in, excess luggage, upgrades and other important travel information.
The email is sent directly from KLM to named individuals only so rest assured that the message you have will be seen by the right passengers as the right time in the travel planning process – with direct click through options, you have an instant way for passengers to reach out to you, your products and your services.
Check-In Emails
£1,000 / €1,280
£15,000 / €19,200
£5,000 / €6,400
£8,500 / €10,880£5,000 / €6,400
£10,000 / €12,800£5,000 / €6,400
£8,500 / €10,880
£5,000 / €6,400
£10,000 / €12,800
£35,000 / €44,800
Single Destination
Hub Airport Amsterdam
RegionalAfrica
AsiaCaribbean
EuropeMiddle East
North AmericaSouth America
UK
Global Campaign
Rates
Target via Origin, Destination, Route, Region or globally
Web savvy passengers booking via www.KLM.com
Delivered to names individuals only
Your advert delivered 30 hours prior to travel
Click through URL for instant direct response
Option to be the exclusive advertiser
TARGETED Advertising Contacts:
THANK YOU FOR CHOOSING KLM TAD
Keith Martin
+ 44 (0) 20 7749 2317
Robert Fulwell
+ 44 (0) 20 613 8780
TAD Production
+44 (0) 20 7749 2318