bob beverage portfolio

MARKETING COMMUNICATIONS • WRITER • CONTENT STRATEGIST

“Sales and Marketing Excellence Through Strategic, Results-Oriented

Communications”

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C: 612-865-2211 [email protected] www.linkedin.com/in/bobbeverage

Career Summary

Bob Beverage is an accomplished and highly creative marketing communications writer and content strategist. Expertise in creating strategic, cross-platform business communications – websites, digital marketing, motion media, training programs, press releases, RFP and grant applications, executive presentations, etc., anything that enhances a company’s brand.

A major strength is the ability to distill complex information into simple yet powerful stories that communicate the rights messages to the right audiences. Extensive experience in both B2B and B2C, as well as the healthcare, manufacturing and technology industries.

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Areas of Expertise

• Content marketing and lead nurturing

• Brand development and storytelling

• Web content strategy and writing

• Digital marketing

• Multimedia scripts and presentations

• Webinar Writing

• WordPress, Word, PowerPoint, Excel

• Instructional design and creative direction

• Executive speech writing and presentations

• Meeting and training facilitation

• Audience survey and assessment

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Selected Client List

AirClic Allied Chemical American Express American Tobacco Avis Rent-a-Car Boehringer-Ingelheim Chiquita Brands Ciba-Geigy Citibank NA Control Data Dahlberg Industries Discovery Channel

Domino's Pizza Dragonfly TV Emery Worldwide Exxon R & E First Bank Systems Fuji Film Getty Petroleum Honeywell Ingersoll Rand Knoll Pharmaceuticals MCAA

Memorial Hermann National Guardian Newton's Apple NK (Syngenta) Pfizer Inc. Pillsbury Renaissance Cruises Roche Diagnostics Russ and Company MN Science Museum Select Comfort US Foodservice

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Table of Contents

Marketing & Business Communication Programs • Interactive, Video, Live Events, Speeches, PPTs (slides 6-9)

Sales and Sales Management Training • Video, Print (slides 10-12)

Instructional and Educational • Television, Video, Live, Print & Interactive (slides 13-16)

Academic Background (slide 17)

Awards & Honors (slide 18)

Related Experience (slide 19)

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Marketing & Biz Comm

Interactive • www.dominos.com. Writer for Domino’s Pizza second web site that included product, employment, and

corporate information, as well as special deals. Produced by CME, Minneapolis. • Experion™ R300, a Flash animation outlining the benefits and features of Honeywell’s newest Process

Knowledge System for controlling major plant operations. Produced by Jack Morton Worldwide for Honeywell Process Solutions, Phoenix.

• www.selectcomfort.com. Content strategist and writer of plan for the e-development of the Select

Comfort brand. Produced by Imaginet, Minneapolis. • Xan and the Cosmic Call Box (co-writer), a CD-Rom game to help children understand the impact of

geography and climate on a society’s culture. Produced by Digital Café, St. Paul. • www.heso.state.mn.us. Edited and revised content for the “How to Pay for College” section, and created

information architecture and content for the “Adult Student” and “Teacher/Counselor” sections of the recently Minnesota Higher Education Service Office web site. Produced by Digital Café, St. Paul.

• HPS Wireless Solutions, a Flash animation detailing the latest advances in Honeywell’s wireless

manufacturing and process controls. Produced by Jack Morton Worldwide for Honeywell Process Solutions, Phoenix.

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Marketing & Biz Comm (con’t)

PowerPoint Presentations • Street Sense, a presentation developed to make effective sales presentations of Citibank NA’s leading PC

"Wall Street" software package. Produced by Cal Industries, NYC. • Fuji Minilabs, in a Class by Themselves, a presentation designed to make effective sales presentations of

"1-hour" film processors and print developers. Produced by Cal Industries. • Alfa-Laval Worldwide, a presentation developed to assist sales/marketing personnel in making effective

sales presentations of marine, chemical, and industrial products. Produced by Cal Industries.

Speeches • Miracle Ear – PRIDE, a Key Note Address with speaker support for test pilot Chuck Yaeger at the annual

Independent Dealers Convention in Hawaii. Produced by Media Consultants, Minneapolis. • The Case Tradition, a series of "state-of-the-business" speeches with speaker support outlining the

company's future corporate course. Produced by Media Consultants.

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Video • Inventory Profit & Loss: It’s In Your Hands, an internal to help employees understand the cost and

consequences of inaccurate inventory counts, spoilage, and theft to US Foodservice. Produced for Stonearch Creative, Minneapolis.

• The Adaptar Advantage, a marketing video script for presenting "no-line" bifocal lenses for Silor Optical.

Produced for Process Design Associates, Inc, NYC. • Osbon ErecAid Vacuum Therapy: A Return to Intimacy, a marketing video script for a medical device to

alleviate erectile dysfunction for Timm Medical Technologies, Inc. Produced for StoneArch Creative. • A Bridge to Tomorrow, a corporate I.D. video script for the Genetron sales force, a division of Allied

Chemical. Produced for Process Design Associates, Inc. • Electrical Safety and Welding & Cutting Safety, two video scripts on job site safety written for the

Mechanical Contractors’ Association of America (MCAA). Produced for Stonearch Creative, Minneapolis. • The Good New Days, a video script to assist the Ciba-Geigy sales force in marketing an automatic

encapsulating system to the pharmaceutical industry. Produced for Ciba-Geigy, New Stanton, PA. • Joshua Griggs and Child's Play, two public relations video scripts for the 2nd Annual Children's Miracle

Network Telethon, aired on KSPT-TV, Minneapolis, MN.

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Live Events • Raising the Stakes, three regional meetings to launch the NK Seeds 2007 growing season (Des Moines, Columbus,

& Tunica, MS). Responsibilities included instructional design of four product workshops, facilitating the train-the-trainer sessions, and overseeing the presentation sessions. Produced by Jack Morton Worldwide, Minneapolis.

• Raising the Standard, 2006 National Sales Meeting in Las Vegas for the CD and MD divisions of Roche Diagnostics

(Indianapolis) that included the launch of the cobas 6000 series instrument. Responsibilities included acting as account lead, instructional design for six product workshops, writing the MD executive speeches, and creating MD and CD awards scripts. Produced by Jack Morton Worldwide, Minneapolis.

• Extreme Performance, Honeywell Process Solution’s 2005 users’ group meeting (Phoenix). Responsibilities

included creative direction and writing of multimedia speaker transitions and R300 product reveal, writing the CEO’s flash animation, and executive coaching. Produced by Jack Morton Worldwide, Minneapolis.

• Break On Through, the 2005 internal brand launch of Memorial Hermann Healthcare System new corporate

identify, values, and brand promise (Houston). Responsibilities included acting as account lead, instructional design for three brand workshops, and writing the CEO’s opening speech. Produced by Jack Morton Worldwide, Minneapolis.

• Convergence ‘05, the 2005 National Sales Meeting in Orlando for the CD and MD divisions of Roche Diagnostics

(Indianapolis). Responsibilities included writing the writing CEO’s opening speech, instructional design and writing for three product workshops, and creating an MD/CD awards script. Produced by Jack Morton Worldwide, Minneapolis.

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Sales & Management Training

Video • The Roche Apprentice, an internal sales training video to inspire Roche Diagnostics sales reps to become

more effective at selling their automated diagnostic instruments. Produced for Jack Morton Worldwide, Minneapolis.

• What Killed the Sale, a sales training video script for Russ Berrie & Company. Produced by Process Design

Associates, Inc, NYC. • Miracles at Miracle-ear, a series of five video scripts to train sales representatives in company sales

procedures. Produced for Dahlberg Industries, Minneapolis. • Manufacturing Resource Planning, 16 in a series of 48 training video scripts for David W. Buker, Inc.

Produced by Media Consultants, Minneapolis. • Boehringer-Ingelheim, a series of five video scripts developed to demonstrate various sales techniques for

the pharmaceutical industry. Produced by Cal Industries, NYC. • The Right Way, 25 separate training video vignettes to demonstrate proper interpersonal communication

techniques for First Bank Systems supervisors and managers. U.S. Studios, Minneapolis. • The Call, a video script to train volunteer telephone fundraisers for the Minneapolis YMCA. Produced for

U.S. Studios, Minneapolis.

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Sales / Mgmt Training (con’t)

Print • Sales RPM, an eight-module orientation program and policy manual for newly hired Sales Representatives of The

American Tobacco Company. Produced by Process Design Associates, Inc. • Kinetic Management One, The Regional Manager's Role, a seven-module program for training front line

managers at Getty Petroleum. Produced by Process Design Associates, Inc. • Marketing Concepts and Client Relations, a three-module selling skills program for Exxon Research & Engineering

personnel. Produced by Cal Industries. • Fuji Minilabs, A six-module training manual for selling "1-Hour" film processors and print developers. Produced

by Cal Industries. • The District Manager's Role in the Kinetic Management 1 Process, a two-module training manual to assist senior

management's supervision of sales managers at National Guardian. Produced by Process Design Associates, Inc. • Conducting Business Reviews, a training manual to instruct the Chiquita Brands sales force on techniques for

effective reviews of past business with an account. Produced by Cal Industries. • Skip Level Sessions, a program to assist Getty Petroleum senior management in getting an overview of sales

techniques being used in the field. Produced by Process Design Associates, Inc.

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Sales / Mgmt Training (Con’t)

Audio • Selling Skills, Level 1, a series of six audio scripts used to train the Russ and Company sales force.

Produced by Process Design Associates, Inc.

• Kinetic Management One, The Regional Manager's Role, a series of seven audio scripts for training front line managers at Getty Petroleum. Produced by Process Design Associates, Inc.

• The Interviewing Process, an audio script demonstrating important interviewing techniques for Russ and Company. Process Design Associates, Inc.

• Dynamic Leadership: Field Management Development, a series of ten sales management training audio scripts for Knoll Pharmaceuticals, a BASF Group. Produced by Process Design Associates, Inc.

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Instructional & Educational

Television • Why Does Popcorn Pop?, Body Fat, What Makes Bones so Strong?, and Nicotine, four major segments for

Newton=s Apple, a nationally recognized science television show for families. Produced at KTCA-TV, St. Paul.

• Dragonfly TV, a nationally distributed television show focusing on students using the scientific method. Produced at Twin Cities Public Television.

• VOLCANOS: Ring of Fire, of a documentary for The Discovery Channel (writer of the Hawaii segment).

• Carpe Diem in Paris, a half-hour television special about special sights in Paris. Produced for Knowledge TV through Edelman Productions (Minneapolis Office).

• Smart Alex, a video news magazine featuring computers and the internet. Hosted by comic Alex Cole, the seven show series includes on-location, man-on-the-street, computer screen, and studio segments. Produced for Knowledge TV through Edelman Productions (Minneapolis Office).

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Video • The Institute, a video script presenting a new research resource for the medical technology industry.

Produced for Children's Hospital of St. Paul.

• KidsNews, a video-driven news and current events program designed for elementary grade levels. Viewed by 1.7 million students in 3,000 schools across the country. Produced by KidsNews, Minneapolis.

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• Methylamines, a video script outlining safe handling procedures for this toxic chemical. Produced by Media Consultants for International Minerals & Chemical Corporation, St. Paul.

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• The Car, a video script demonstrating how high school students can make responsible buying decisions. Produced by the Business Economics Education Foundation for the Minnesota Attorney General’s Office.

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• Network Problem Determination Application, a video script demonstrating new software for tracking computer hardware malfunctions. Produced for IBM Field Engineering Services, Rochester, MN.

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Live Performance • Thunder in the Sky, a touring children=s theatre script about the world of physics written for the National

Theatre for Children, Minneapolis.

• The Great Bicycle Time Tour, an award-winning theatre script about the production and uses of natural gas. Produced by Small Change Theatre for Minnegasco, Minneapolis.

• Economically Speaking, a touring theatrical script for high school audiences. Reenacts important historical events to demonstrate the need for economic awareness. Commissioned by the Business Economics Education Foundation, Minneapolis.

• Once a Dreamer, a one-person script about the life of an astronaut. Presents scientific, technical, and personal information in a dramatic format. Produced by the Science Museum of Minnesota.

• Optical Telescopes, Engines, and The People Computer, three theatrical audience participation scripts developed to de-mystify and demonstrate scientific technology. Produced by the Science Museum of Minnesota.

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Print & Interactive • The Health Heart Tour, museum-style, interactive exhibit on the dangers of heart disease touring to malls

round the country. Produced by Clear Channel Exhibits for Pfizer Inc.

• Genome: The Secret of How Life Works (A Guide for Non-Scientists), a print booklet designed for use with the Smithsonian exhibit on the human genome. Produced by Pfizer Inc.

• 3500 Small Document Camera, an operating manual for a high-speed microfilm imaging process. Produced for 3M Micrographics Division, Minneapolis.

• Omniword and 585/565 Office Information Systems, two sales brochures for computer software and hardware. Produced for Northern Telecom, Inc.

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Academic Background

Heidelberg College Majors: Communication/Theatre, Math and Physics.

B.S. in Physics

Member of: National Merit Scholar Who’s Who in American Colleges & Universities

Miami of Ohio Graduate Studies: Mass Communication, Theatre

Kent State University Graduate Studies: Theatre

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Awards & Honors

• “Freddy Award” from the AMA’s International Health and Medical Film Festival in the “Bone Diseases/ Osteoporosis” category for writing and producing the Newton’s Apple segment, What Makes Bones So Strong?

• National Gas Association Award for The Great Bicycle Time Tour. National

presentation for educational material. • Selected for the Musical Theatre Workshop of the American Society of Composers,

Authors, and Publishers (ASCAP) with collaborator Paul Nahay (composer) for work on the musical, Eelpout!

• IRIS Award for One Who Stole at Christmas. Network presentation for best entertainment in a medium market (television).

• Also selected for the ASCAP Musical Theatre Workshop with collaborator Paul

Nahay (composer) for work on the musical, Beauty and the Beast.

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Related Experience

• Member of Actors’ Equity Association (former member of acting company at The Guthrie Theatre)

• Original Board Member of Shakespeare in the Park (Minneapolis) • Former member of National Association of Science Writers • Member of National Writer’s Guild • Former Artistic Associate and Interim Managing Director at History

Theatre (St. Paul) • Former member of American Medial Writer’s Association • Member of Screen Actors Guild • Playwright with over 20 produced plays (Sisters of Swing currently

in production around the country) • Former Associate Artistic Director at Minnesota Festival Theatre

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bob beverage portfolio

Documents

marketing excellence

marketing biz comm interactive

interactive slides

writer of plan

training programs

executive presentations

print slides

comfort brand