bob hale - har president & ceo
DESCRIPTION
Presentation to Public Relations Society of America (PRSA) - Houston ChapterTRANSCRIPT
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Bob HaleHouston Association of REALTORS®
President & CEO
PRSA Houston
“Selling Real Estate and REALTORS® Through Effective Communications”
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• HAR is the largest individual dues-paying membership association in Houston with about 25,000 residential and commercial members.
• It is also the second largest local REALTOR® association in the country, behind the recently-merged Miami Association of REALTORS®.
• Its Web site, HAR.com, generates an average of about 1.5 billion hits from more than 1.2 million unique visitors every month.
• It is the only Web site that is local in scope that regularly ranks among the top 25 real estate Web sites in the country.
What is HAR?
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Front page of Comcast.net
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More Communications…
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Localized Data
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Aren’t you glad to be in Houston?
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HAR Newsroom
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HARTV on YouTube
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HAR Consumer Knowledge Series
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HAR on Facebook
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Social Media
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HAR Billboards
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Print Advertising
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Online Advertising
Real Estate
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40 MILLION EYES…EVERY MONTH!
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HAR Member Tools
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HAR Auto-Tweets Listings
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Print Magazine
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Online Magazine
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The Personal Touch: Adopt a REALTOR® Program
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Client Experience Rating
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54%
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81% Will Benefit
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From Expedia to Zillow to Ratings of Doctors, Travel, Companies & Attorneys
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More Than 5,000+ Agents have Surveyed ClientsTotal Surveys Sent to Clients 54,000+ (49% Completed)
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• Rate REALTOR®
• Rate Lender• Rate Home Inspector• Rate Attorney• Other Service Providers• Rate Your Experience!
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What Do the Members Think?
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Bob HaleHouston Association of REALTORS®
President & CEO
PRSA Houston
Thank you!
Presentation Available for Download at www.slideshare.net/HARMembers