boeing presentation 12 (1)

8/3/2019 BOEING Presentation 12 (1)

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BOEING"FOREVER NEW

FRONTIERS"


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FOUNDED IN 1916 IN PUGET SOUND, WASHINGTON

WORLDS LEADING AEROSPACE COMPANY

SERVICE PROVIDER TO FAMOUS COMPANIES

THE SECOND BIGGEST DEFENSE COMPANY IN THE

WORLD

IN MORE THAN 70 COUNTRIES

TOTAL COMPANY REVENUES FOR 2009 WERE $61.5

BILLION

INTRODUCTION


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PRODUCTS ARE :

Commercial Airliners

Military Aircraft

Munitions

Space SystemsComputer Services


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THREE CLASS CONFIGURATION

First Class Business Class Economy Class


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WHAT BUSINESS AREWE

IN????The Boeing Company is a major American

AEROSPACE and DEFENSE corporation.

It is the largest global aircraft manufacturer byrevenue, orders & deliveries


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VISION 2016People working together as a global enterprise for

aerospace leadership

Strategies: run healthy core businesses leveragestrengths into new products & servies.

Core Competencies : detailed customer knowledge .

Values : leadership

integrity

quality

customer satisfaction


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WORLD CLASS

PERFORMANCE Corporate functions :

Business Development & strategy

Communications

Engineering, operations & technology

Finance/shared services group/Boeingcapital corp.

Human Resources/Administration

International

LawCommercial

Airplanes

Integrated

Defense

System

Two business supported by seven corporate functions


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PRODUCT CATEGORY

COMMERCIAL AIRLINERS:737

747

767

777

787 Dreamliner

BBJ/VIP


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FINANCIAL PERFORMANCE

$0

$20

$40

$60

2003 2004 2005 2006

46%46%

Year-end 2006

53%53%IntegratedDefenseSystems

Total revenue = $61.5 billion

Commercial

Airplanes

BCC/Other 1%

81 76 71

124

174

224

87

65

$0

$50

$100

$150

$200

$250

2004 2005 2006 2007Q3

Revenue Growth

EPS Growth

Backlog Growth

53.651.4

49.3 205

61.5 295250

152

$0

$1

$2

$3

$4

2.30

3.20

2005 2006 2007 2008

3.62*

2.85

0.89

8% CompoundAnnual

GrowthRate

>4X

revenue


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Implementation of E-Service

Reverse auctions

Adoption of intranets and extranets

Assessing the significance of digital channels

E-procurement

Customer acquisition

Process redesign

Intranet content creation


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Assessing the significance of digitalchannels

.


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INVESTORINVESTOR

RELATIONSRELATIONS

$18

$12

$6

$0

$14.

7

$16.5

Revenue

Billions

2006Q3 2007Q3$0.

0

$1.0

$1.

50

$0.

5

$0.89

$1.44

EPS

+12% +62

%

2006Q3 2007Q3

Per share

Revenue and Earnings


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COMPETITORS

Airbus

Lockheed Martin

European Aeronautic

Defence & Space

Company (EADS)


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COMPETITORS

Boeing

VS

Airbus


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COMPARISON BETWEEN AIRBUS A380 &

BOEING 747

The A380 produces 50% less cabin noise than a 747 and hashigher cabin air pressure; both features are expected to reducethe effects of travel fatigue.

In a 555-passenger configuration, the A380 has 33% more seats

than a 747 and 50% more cabin area and volume resulting inmore space per passenger.

Compared to a 747, the A380 has larger windows.The widercabin allows for 19 inch wide economy seats instead of 17 inch

seats on a 747.


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The A-380 offers better take-off and landingperformance than the Boeing 747

A - 380

Boeing 747

A - 380

Boeing 747

Take off : 9,800 ft

Take off : 11,600ft

Landing : 6,900 ft

Landing : 7,400 ft

1800 ft less

500 ft less

Shorter distance means less noise exposure outside the airportboundaries


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COMPARISON WITH COMPETITORS

.Company Revenue Market cap P/E

Boeing Co. 64.61B 47.40B 14.01

Airbus S.A.s 66.34B N/A N/A

EADS N.V 61.37B N/A N/A

LOckheed Martin Co. 46.41B 24.60B 9.22

Northrop grumman

Co.

63.61B 18.57B 9.30

Raytheon Co. 45.87B 16.72B 9.46

BAE System plc 20.29B 17.73B 17.80


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BOEING COMPANY STATEMENT


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LOCKHEED MARTIN

Main player in the aerospace industry

Revenue- $ 46.41 B

Company focuses on aeronautic design , development & manufacturingfor both military & public sectors

Space system development (space launches, satellites etc.)


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LOCKHEED MARTIN 10YEARS

HISTORY


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NORTHROP GRUMMAN

Another major aerospace & defense player

Companys yearly sales $31.5 billion

Area focus defense & technology system

Provides major information system as ;

command control system

missile control system

public safety system

radar system


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Northrop GrummanBOEING VS.


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.

EADS) is a large pan-European aerospacecorporation, formed by the merger on 10 July

2000

Revenue-$61.37 billion


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COMPETITOR ANALYSISCOMPETITOR ANALYSIS

Extremely high capital

requirements

High risks

New product developmentcost are high

Long payback periods

Cyclical demand

Only a few can

survive

Swings through

boom and bustcycles

A. CHARACTERISTICS OF THE

INDUSTRY


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Know - how

Capital costs

Long time horizons

Risks High fixed costs

B. BARRIERS TO ENTRY

COMPETITOR ANALYSISCOMPETITOR ANALYSIS


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MARKETING POLICYMARKETING POLICY

Segmentation

Boeing uses Geography as itssegmentation tool. Short haul routesappear to reveal that Europe and NorthAmerica is the more attractive segment.


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THANKYOU

FROM:

PREETI YADAV

M100700040

.

"Forever new frontiers"

boeing presentation 12 (1)

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